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郭佩儒 Hannah Kuo

I have accumulated over 6 years of extensive experience in the field of marketing. Throughout this time, I have been actively learning and growing, acquiring proficiency in various professional skills such as project management, budget estimation, strategic analysis, marketing creativity, media planning and buying, large-scale forum and press conference planning and execution, graphic design, and teamwork.

Regarding media planning and buying, I have a wealth of experience in selecting the most suitable media platforms and devising effective media buying strategies to maximize advertising impact. I am also capable of executing various activities, including event planning, coordination, and budget control, ensuring the successful achievement of desired outcomes.

I enjoy collaborating with teams, working together to solve problems and achieve goals. I possess excellent communication skills, allowing me to clearly express my ideas and suggestions while being receptive to the opinions and feedback of others.

Senior Marketing Specialist

       Taiwan , Taipei

【Major Accomplishments】

• Personality: Effective in multi-dimensional communication, highly resilient to stress, proactive, ambitious, and possesses keen observation skills.
• Work habits: Thrives on challenges, proactive, dedicated, able to work independently, and possesses logical thinking skills.
• Life attitude: Embraces freedom and flexibility, enjoys outdoor activities, values a sense of ritual in life, and fearlessly takes on challenges.
• My abilities: Specialized in branding and public bid projects, skilled in proposal development and execution, strong presentation skills, expertise in media resource integration, adept at cross-departmental collaboration, experience in collaborations with different industries, proficiency in curating exhibitions, and proficient in organizing and conducting press conferences, forums, and large-scale events.

[Government Project]

• Successfully executed over 10 projects, generating a total revenue exceeding NTD$15,500,000.

• Aims to promote public sector policies and achieve key performance indicators (KPIs).

• Key responsibilities involve ideation, market analysis, project strategy analysis, press release writing, keynote presentations, and event management.

• Main execution tasks encompass media operations, media publicity and distribution strategies, audio-visual production, online marketing campaigns, influencer word-of-mouth marketing, and other effective methods.

[Business Project]

• Successfully executed over 5 projects, generating a total revenue exceeding NTD$ 19,500,000.
• Assisted in creating brand voice and highlighting key messages.
• Proficient in media operations, media publicity and delivery strategies, audio-visual production, online marketing activities, and KOL word-of-mouth marketing.
• Experience in organizing physical events, forums, and live videos.
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[SKILLS & INTERESTS]