CakeResume Talent Search

Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.

Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐

生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

劃及執行 。 活動企劃與執行、活動成效分析 社群媒體經營 品牌粉絲頁經營，促進社群成員互動，保持熱度。 學歷 世新大學 資訊傳播學系 SepJun 2009 技能 Communication Leadership Problem Solving Planning & Organizing Skills Marketing Strategy SEO、 Content Strategy Data Analysis Growth Hacking Google Analytics、 Google Tag Management Looker Studio、 Google Search Console Google Ad Manager、 Google AdWords Facebook Ads Maneger、 Fanpage Management 語言 Chinese - Native English - Intermediate

universities, 12+ student clubs, and 4+ youth organizations. Organize 7+ webinars, which helps significantly increase target audience reach and elevate the company's brand recognition in Vietnam. 4. Content: Enhance landing page SEO to increase visibility and higher search engine rankings. Implement email marketing campaigns to reach target audiences and drive user engagement. Produce ad content for Google and Meta platforms. Full-time Freelancer Clients: Fastlane (Hongkong) , CakeResume (Global), BAS Glow Blog (Korean) , SamaTech (USA) , Good Choice (Vietnam), Velodash (Taiwan), Santu Travel (Vietnam), The August Cake & Flowers (Vietnam). Specializations : - Content

2020 ~ Present - Press release graphic/motion design - New product introduction graphic/motion design - Creatives & art direction ViewSonic, Senior Graphic Designer May 2018 ~Manage the digital marketing design team of four. - Design company websites, microsites, and landing pages (HubSpot) for touch monitor and other sectors. - Design digital marketing materials such as whitepapers and case studies for lead gen. - Design content marketing graphics - Design/Illustrate social media graphics and animations. - Design gaming sub-brand branding, software UI, monitor OSD and gadget UI. - Design printed marketing materials. - Design GDN, Twitter, and Facebook ad banners