Key Account Sales, Quanta Computer Inc. (July 2019-Current)

Freelancer in Translation and English Editing, Self-Employed (March 2018- May 2019) 

• Provides translation services (Chinese to English) on a regular basis (independent contractor with translation agency)

              Subjects include: health, digital trends, culture, history, education, marketing, legal documents, resume, etc.

• Editing services for university and graduate school / MBA essays and applications

• Contracted with tutorial guide publishers to write an English/Chinese TOEIC vocabulary practice book 

Brand and Marketing Communication, Decathlon Taiwan (October 2014-May 2018) 

[Marketing / Communication] 

 • Organized omni-channel marketing campaigns with cross-functional teams to boost commercial growth by 60%. 

• Proving all stores with trainings on product reviews, communication planning, and relevant digital tools with the purpose of transforming Decathlon from traditional retail stores towards a digital Omni-commerce platform (1~3 trainings a month). 

• Devised social media (Facebook and Instagram) strategies, rules and metrics for all stores, and managed weekly posts. 

[Membership Growth and Management]

• Designed initial roadmap (strategy, features, performance analysis, wireframes) for WordPress-powered blog to maintain a long-term relationship with customers and analyzed user behavior using GA metrics to improve blog performance.

• Responsible for curating the contents on Decathlon's Youtube Channel; increased subscription by 30%.

• Promoting membership benefits in physical stores and external partners; members grew from 200,000 to 1 million.

• Created and analyzed weekly direct marketing emails (Salesforce platform) to maintain relationship with members.

[External Partnerships]

• Negotiated alliance with external companies (eg. Running Biji, GQ, HappyGo) for increasing company exposure and promoting Decathlon member growth.

• Spearheading new concept adaptations, visual merchandising, innovative fixtures (created from scratch) with external suppliers when opening new stores.

• Working with advertisement agencies on the different channels and strategies to increase brand awareness.

Student Researcher / Lab Coordinator, UCLA Department of Oral Biology (2009-2011) 

• Utilized techniques from class to create and conduct molecular biology experiments supporting the Postdoc's projects

• Assisted Postdoc in devising plans and applications for lab funding from the university

• Coordinated lab audits and inventory control of lab supplies with department accountants 

Producer for Taiwanese Culture Night, UCLA Taiwanese American Union (2010-2011) 

• Devised a year-long project proposal on fundraising, budgeting, marketing and performance coordination

• Assembled a production team to initiate casting, scheduling, finances, stage management 

• Secured funding of 7,000 USD from school and over 5,000 USD from local restaurants and external Taiwanese organizations