-Coordinated and monitored all trade programs & engagement cycles.
-Analyzed trade program performance and delivered monthly evaluation reports, and generated future plans aligned with senior management’s strategy.
-Cross-function coordination including marketing, key accounts, trade marketing, OP and field sales force, to align business objectives and evaluate operational KPIs to drive actions.
Projects
-RRP touch points visit & reporting. Develop and research potential partners for SiS or strategic partner deployment.
-Develop the nationwide channel deployment strategy with various project teams.
九月 2020 - Present
-Generated monthly territory market analysis reports including competitor situation and customer demand from quantitative sales data and qualitative information collected from retailers.
-Developed actionable plans to address market needs and retailer feedback, to build relationship and drive business.
十一月 2019 - 九月 2020
-Design event within incentive program to deliver company business goal.
-Interdepartmental and international cooperation and communication.
-Negotiating contracts, managing relationships, evaluating performance with existing and new vendors.
二月 2014 - 十月 2019
2008 - 2012
-Coordinated and monitored all trade programs & engagement cycles.
-Analyzed trade program performance and delivered monthly evaluation reports, and generated future plans aligned with senior management’s strategy.
-Cross-function coordination including marketing, key accounts, trade marketing, OP and field sales force, to align business objectives and evaluate operational KPIs to drive actions.
Projects
-RRP touch points visit & reporting. Develop and research potential partners for SiS or strategic partner deployment.
-Develop the nationwide channel deployment strategy with various project teams.
九月 2020 - Present
-Generated monthly territory market analysis reports including competitor situation and customer demand from quantitative sales data and qualitative information collected from retailers.
-Developed actionable plans to address market needs and retailer feedback, to build relationship and drive business.
十一月 2019 - 九月 2020
-Design event within incentive program to deliver company business goal.
-Interdepartmental and international cooperation and communication.
-Negotiating contracts, managing relationships, evaluating performance with existing and new vendors.
二月 2014 - 十月 2019
2008 - 2012