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Definition of Reputation Credits
Jerry Yang
Taiwan | 0958180953 | [email protected]
Jerry Yang is a commercial and marketing professional with more than 15 years of cross-industry experience working for leading brands like Alibaba, Ogilvy and Atome, etc. Equipped with over 5 years Marketing Head experience and being an authentic leader for 8 years, Jerry specializes in growth marketing, go-to-market strategy, b2b marketing, business development, omnichannel marketing, app store marketing, user experience optimization, payment marketing, entertainment marketing, etc.
With solid offline and online channels experience and connection, able to get buy-in from strategic partners by analytical skills, and proven track record of building business from the ground up, including Taobao Taiwan of Alibaba and Atome Taiwan.
Jerry is also a voracious reader and a lifelong learner, always eager to explore new trends and technologies.
- 15 年以上跨產業 ( 8 年以上團隊管理經驗 ) 的 Full-Stack Marketer，具備 5 年以上行銷主管經驗；熟悉商務拓展、全通路增長行銷、 ASO、使用者經驗優化、娛樂行銷、支付行銷等領域。
- 擅長透過資源整合最佳化、溝通協調、問題解決、數據驅動等能力去達到不同時期的商業目標。
- 具備兩段從 0 到 1 拓展市場經驗(淘寶台灣、Atome)；輔以歷練過大小組織，擅長於複雜 stakeholder 關係及充滿不確定性因素下，發揮韌性去理順邏輯進而完成任務。
工作經歷
Marketing Director • 浪LIVE_旭瑞文化傳媒股份有限公司
一月 2023 - 八月 2023 | Taipei, Taiwan
1. Leading the marketing strategy and plan including user growth, marketing campaigns and brand partnerships.
2. Optimize the efficiency of marketing budget up to 29% and keep 8.4% YoY growth rate of DAU in 2023 1H by focusing on performance marketing, experiential, and event marketing for vertical target audience.
Head of Marketing • Atome
九月 2021 - 十二月 2022 | Taipei, Taiwan
1. Leading the marketing strategy and plan including user acquisition and engagement, brand awareness, merchant partnership, marketing campaigns, and collaborating with Business Development and merchant success teams to create comprehensive marketing plans.
2. Collaborate with the merchant success team to achieve the MoM 28%~69% growth of registered users in 7 consecutive months, over 400% growth of transaction and nearly 500% growth of GMV.
3. Collaborate with a business development team to acquire over 1,000 brand merchants, including testrite group, ETMall, Books.com, Watsons, Timberland, The North Face, Ture Yoga Fitness. And partnership with 91APP, shopline and CYBERBIZ.
4. Optimize the efficiency of marketing budget up to 73% and keep top line growth at the same time.
Senior Manager • Alibaba Group
八月 2018 - 八月 2021 | Taipei, Taiwan
Alibaba.com Hong Nov 2020 – Aug 2021
1. Responsible for the development and operation of incremental channels for potential customers, including outbound team management, media cooperation, official website、one-page landing and other infrastructure optimization.
2. Planning and execution of various theme types of convention marketing.
Taobao Taiwan Sep 2019 – Nov 2020
1. Participated in the preparations for Taobao Taiwan from Day 1, including ASO optimization, first order acquisition strategy planning and execution, double 11 marketing rhythm and resources package planning, etc.
2. Project lead of the Taobao Taiwan press conference, straightened out the logic of work in the complex stakeholder, and obtained more than 100 positive reports, and the popularity of brand search increased by 213% compared with the time when it was launched.
3. As a marcom project lead of Double 12, all indicators were exceeded. The cumulative number of exposures and interactions were 25 million and 105,000, respectively. The media portfolio was optimized to attract more than 153K additional traffic.
4. Lead of first order project, empowered the sub-channel PM and provided front-end strategy and back-end resources support. At the same time, in charge of channels including ShopBack, JAG, convenience stores etc, contributing nearly 50% of the first orders.
5. Cooperation with convenience stores to plan and execute app download project, obtained nearly 55K downloads at 30% of the average download cost. And at the same time, brought more than tens of millions of exposures.
6. BD multiple rights, including experience serial numbers such as KKBOX, LINE MUSIC, VoiceTube, etc., as well as pick-up gifts from 7-ELEVEN、FamilyMart and Hi-Life, with a cumulative value of more than one million Taiwan dollars.
Tmall Overseas Aug 2018 – Sep 2019
1. Acting as project lead of Double 11, through systematic thinking and problem-solving capabilities, the result is double 11 achievement rate of 107.8%, a yoy growth rate of 49.3%, allowing the tmall taiwan to jump from the last one of Tmall overseas to the first place in the previous year.
2. Cross-functional communication of the usage strategies of promo code, resulted in 42k users to place orders, guided the transaction amount to 8.1M RMB, and brought about 13 million brand exposures.
3. During the 618 festivals, the first celebrity campaign on taobao app in tmall taiwan was launched. Through business development to cooperate with 4 artists whose total number of fans in the community exceeds 3.5 million, the social posts of artists reached more than 250,000 people. And the coupon resulted in 2.3M RMB GMV to let overall ROI was 41.
Head of Marketing of Taiwan Kuro Times ( MyMusic ) • Taiwan Mobile
九月 2015 - 八月 2018 | Taipei, Taiwan
1. Lead 10~15 team members, responsible for user acquisition, brand awareness growth and P&L of MyMusic.
2. Consolidate online and offline resources to obtain more than NTD$ 9M marketing fund from OPPO/hTC/ASUS/Sony, and bring more than 30k user growth.
3. Lead team to complete a number of partnership and sponsorship projects, including Eslite Spectrum, Capital Motors, Inc, Live.me, Louisa Coffee, Dcard, Taobao, A-Lin world tour, Briney: Live in Concert, etc. Increase brand awareness of MyMusic by more than 15%.
4. In charge of business cooperation with VLIVE, integrate the exclusive KPOP clips into MyMusic. Cooperation with LOEN to gain exclusive live broadcast rights of Melon Music Awards in Taiwan that obtain more than 50 media exposures.
Associate Account Director • OgilvyOne Worldwide
三月 2014 - 九月 2015 | Taipei, Taiwan
1. Focus on mobile marketing, and also familiar with business development and social media marketing.
2. In charge of UX/UI optimization project, consolidate various kinds of job functions to strike a balance between business objective and consumer needs for clients. Increased service usage with growth rate of 44%, monthly reach up to 38% after done the optimization. The KPI achievement of related campaign was over 200%.
3. Responsible for moderator of OgilvyOne x IBM seminar, planner and facilitator of several focus group discussion and empathy map workshop, help clients to discover consumer insight. Invited to campus to make speeches related about mobile and digital marketing trend several times.
Project Section Manager • Senao International Co., Ltd.
八月 2009 - 三月 2014 | Taipei, Taiwan
1. Plan and execute consumer electronics product training for sales consultant of Senao. Not only enhance their product knowledge, but also strengthen the sales skill and confidence; sharing nearly 40 lessons for internal employee, topics including TMT and mobile application trends.
2. Partnered with Microsoft, I was an owner of Multi-Product Campaign and Senao x Microsoft Mother’s Day Campaign. Besides coordinated external and internal resources with efficiency, gained 83 awareness from media and nearly NTD 200 thousand marketing fund.
3. Established and operated the Digital Out of Home media of Senao retail store, enriched in-store marketing and gained around NTD 1.8 million from co-operation. Moreover, break-even in first half year.
4. Lead team to planned and operated official website and facebook fan page of Senao, developed O2O campaign by coordinated the resources of Senao retail store and official website.
5. Responsible for quarterly special promo of Senao, planned the digital part of special promo.
Product Marketing Manager • Openfind
六月 2008 - 七月 2009 | Taipei, Taiwan
1. Responsible for product marketing and sales support of mail server and mail security product.
2. Bridge sales team and R&D, responsible for market research, competitor analysis, sales kit and marketing campaign.
Product Manager • Seednet
八月 2006 - 五月 2008 | Taipei, Taiwan
1. Responsible for full P&L of video conference devices and consumer premise equipment. Achieved KPI by 3 consecutive quarters.
2. Research and evaluate emerging business opportunities, including IP PBX, web conference software…etc.
3. Responsible for company yearly forum, coordinate shareholder including PM, marcom, associate media and PR agency. Set enterprise 2.0 as forum agenda, It’s first time in Taiwan.
學歷
National Taiwan University of Science and Technology
Master of Business Administration, Information Management • 2004 - 2006
Tamkang University
Computer Science • 1998 - 2002
技能
- Communication
- Leading Cross-Functional Teams
- People Management
- Marketing Strategy
- Growth Marketing
- Data Analysis
- Brand Partnerships
- Project Management
語言
- Chinese — 母語或雙語
- English — 進階
Jerry Yang
Taiwan | 0958180953 | [email protected]
Jerry Yang is a commercial and marketing professional with more than 15 years of cross-industry experience working for leading brands like Alibaba, Ogilvy and Atome, etc. Equipped with over 5 years Marketing Head experience and being an authentic leader for 8 years, Jerry specializes in growth marketing, go-to-market strategy, b2b marketing, business development, omnichannel marketing, app store marketing, user experience optimization, payment marketing, entertainment marketing, etc.
With solid offline and online channels experience and connection, able to get buy-in from strategic partners by analytical skills, and proven track record of building business from the ground up, including Taobao Taiwan of Alibaba and Atome Taiwan.
Jerry is also a voracious reader and a lifelong learner, always eager to explore new trends and technologies.
- 15 年以上跨產業 ( 8 年以上團隊管理經驗 ) 的 Full-Stack Marketer，具備 5 年以上行銷主管經驗；熟悉商務拓展、全通路增長行銷、 ASO、使用者經驗優化、娛樂行銷、支付行銷等領域。
- 擅長透過資源整合最佳化、溝通協調、問題解決、數據驅動等能力去達到不同時期的商業目標。
- 具備兩段從 0 到 1 拓展市場經驗(淘寶台灣、Atome)；輔以歷練過大小組織，擅長於複雜 stakeholder 關係及充滿不確定性因素下，發揮韌性去理順邏輯進而完成任務。
工作經歷
Marketing Director • 浪LIVE_旭瑞文化傳媒股份有限公司
一月 2023 - 八月 2023 | Taipei, Taiwan
1. Leading the marketing strategy and plan including user growth, marketing campaigns and brand partnerships.
2. Optimize the efficiency of marketing budget up to 29% and keep 8.4% YoY growth rate of DAU in 2023 1H by focusing on performance marketing, experiential, and event marketing for vertical target audience.
Head of Marketing • Atome
九月 2021 - 十二月 2022 | Taipei, Taiwan
1. Leading the marketing strategy and plan including user acquisition and engagement, brand awareness, merchant partnership, marketing campaigns, and collaborating with Business Development and merchant success teams to create comprehensive marketing plans.
2. Collaborate with the merchant success team to achieve the MoM 28%~69% growth of registered users in 7 consecutive months, over 400% growth of transaction and nearly 500% growth of GMV.
3. Collaborate with a business development team to acquire over 1,000 brand merchants, including testrite group, ETMall, Books.com, Watsons, Timberland, The North Face, Ture Yoga Fitness. And partnership with 91APP, shopline and CYBERBIZ.
4. Optimize the efficiency of marketing budget up to 73% and keep top line growth at the same time.
Senior Manager • Alibaba Group
八月 2018 - 八月 2021 | Taipei, Taiwan
Alibaba.com Hong Nov 2020 – Aug 2021
1. Responsible for the development and operation of incremental channels for potential customers, including outbound team management, media cooperation, official website、one-page landing and other infrastructure optimization.
2. Planning and execution of various theme types of convention marketing.
Taobao Taiwan Sep 2019 – Nov 2020
1. Participated in the preparations for Taobao Taiwan from Day 1, including ASO optimization, first order acquisition strategy planning and execution, double 11 marketing rhythm and resources package planning, etc.
2. Project lead of the Taobao Taiwan press conference, straightened out the logic of work in the complex stakeholder, and obtained more than 100 positive reports, and the popularity of brand search increased by 213% compared with the time when it was launched.
3. As a marcom project lead of Double 12, all indicators were exceeded. The cumulative number of exposures and interactions were 25 million and 105,000, respectively. The media portfolio was optimized to attract more than 153K additional traffic.
4. Lead of first order project, empowered the sub-channel PM and provided front-end strategy and back-end resources support. At the same time, in charge of channels including ShopBack, JAG, convenience stores etc, contributing nearly 50% of the first orders.
5. Cooperation with convenience stores to plan and execute app download project, obtained nearly 55K downloads at 30% of the average download cost. And at the same time, brought more than tens of millions of exposures.
6. BD multiple rights, including experience serial numbers such as KKBOX, LINE MUSIC, VoiceTube, etc., as well as pick-up gifts from 7-ELEVEN、FamilyMart and Hi-Life, with a cumulative value of more than one million Taiwan dollars.
Tmall Overseas Aug 2018 – Sep 2019
1. Acting as project lead of Double 11, through systematic thinking and problem-solving capabilities, the result is double 11 achievement rate of 107.8%, a yoy growth rate of 49.3%, allowing the tmall taiwan to jump from the last one of Tmall overseas to the first place in the previous year.
2. Cross-functional communication of the usage strategies of promo code, resulted in 42k users to place orders, guided the transaction amount to 8.1M RMB, and brought about 13 million brand exposures.
3. During the 618 festivals, the first celebrity campaign on taobao app in tmall taiwan was launched. Through business development to cooperate with 4 artists whose total number of fans in the community exceeds 3.5 million, the social posts of artists reached more than 250,000 people. And the coupon resulted in 2.3M RMB GMV to let overall ROI was 41.
Head of Marketing of Taiwan Kuro Times ( MyMusic ) • Taiwan Mobile
九月 2015 - 八月 2018 | Taipei, Taiwan
1. Lead 10~15 team members, responsible for user acquisition, brand awareness growth and P&L of MyMusic.
2. Consolidate online and offline resources to obtain more than NTD$ 9M marketing fund from OPPO/hTC/ASUS/Sony, and bring more than 30k user growth.
3. Lead team to complete a number of partnership and sponsorship projects, including Eslite Spectrum, Capital Motors, Inc, Live.me, Louisa Coffee, Dcard, Taobao, A-Lin world tour, Briney: Live in Concert, etc. Increase brand awareness of MyMusic by more than 15%.
4. In charge of business cooperation with VLIVE, integrate the exclusive KPOP clips into MyMusic. Cooperation with LOEN to gain exclusive live broadcast rights of Melon Music Awards in Taiwan that obtain more than 50 media exposures.
Associate Account Director • OgilvyOne Worldwide
三月 2014 - 九月 2015 | Taipei, Taiwan
1. Focus on mobile marketing, and also familiar with business development and social media marketing.
2. In charge of UX/UI optimization project, consolidate various kinds of job functions to strike a balance between business objective and consumer needs for clients. Increased service usage with growth rate of 44%, monthly reach up to 38% after done the optimization. The KPI achievement of related campaign was over 200%.
3. Responsible for moderator of OgilvyOne x IBM seminar, planner and facilitator of several focus group discussion and empathy map workshop, help clients to discover consumer insight. Invited to campus to make speeches related about mobile and digital marketing trend several times.
Project Section Manager • Senao International Co., Ltd.
八月 2009 - 三月 2014 | Taipei, Taiwan
1. Plan and execute consumer electronics product training for sales consultant of Senao. Not only enhance their product knowledge, but also strengthen the sales skill and confidence; sharing nearly 40 lessons for internal employee, topics including TMT and mobile application trends.
2. Partnered with Microsoft, I was an owner of Multi-Product Campaign and Senao x Microsoft Mother’s Day Campaign. Besides coordinated external and internal resources with efficiency, gained 83 awareness from media and nearly NTD 200 thousand marketing fund.
3. Established and operated the Digital Out of Home media of Senao retail store, enriched in-store marketing and gained around NTD 1.8 million from co-operation. Moreover, break-even in first half year.
4. Lead team to planned and operated official website and facebook fan page of Senao, developed O2O campaign by coordinated the resources of Senao retail store and official website.
5. Responsible for quarterly special promo of Senao, planned the digital part of special promo.
Product Marketing Manager • Openfind
六月 2008 - 七月 2009 | Taipei, Taiwan
1. Responsible for product marketing and sales support of mail server and mail security product.
2. Bridge sales team and R&D, responsible for market research, competitor analysis, sales kit and marketing campaign.
Product Manager • Seednet
八月 2006 - 五月 2008 | Taipei, Taiwan
1. Responsible for full P&L of video conference devices and consumer premise equipment. Achieved KPI by 3 consecutive quarters.
2. Research and evaluate emerging business opportunities, including IP PBX, web conference software…etc.
3. Responsible for company yearly forum, coordinate shareholder including PM, marcom, associate media and PR agency. Set enterprise 2.0 as forum agenda, It’s first time in Taiwan.
學歷
National Taiwan University of Science and Technology
Master of Business Administration, Information Management • 2004 - 2006
Tamkang University
Computer Science • 1998 - 2002
技能
- Communication
- Leading Cross-Functional Teams
- People Management
- Marketing Strategy
- Growth Marketing
- Data Analysis
- Brand Partnerships
- Project Management
語言
- Chinese — 母語或雙語
- English — 進階