Creative Director

A&D Mortgage

August 2021 - March 2022
Charlotte, NC (Remote)

• Produced new ideas for branding, promotional campaigns, and marketing communications by collaborating with sales in developing plans, analyzing results, and identifying opportunities.
• Designed a new web environment style. Supervised and gained approval for work completed by various teams, including IT and UX.
• Launched a project management platform to align marketing strategies, business goals, and timelines. Assisted in the launch plan of multiple customer-facing tools and platforms.

Director of Video Strategy

Freedom Mortgage

September 2020 - August 2021
Charlotte, NC (Remote)

• Created a video strategy for multiple distribution platforms, collaborating with direct customer support channels. Resulting in a clear go-to-market strategy, targeting pain points in the customer journey with the goal of increasing the app to close pull through.
• Produced multiple in-process customer walkthrough videos with variations for each loan category and directed and launched a series of connected TV commercials targeting FHA and VA homebuyers.
• Managed outside vendor relationships with artists and third-party content developers, including assignment timelines and budgets.

Product Owner

RoundPoint Mortgage

May 2020 - September 2020
Fort Mill, SC

• Responsible for innovation and end-to-end launch of web products. Using a high-level perspective to develop and execute a product roadmap that clearly outlines the vision and direction for the product offering over time and how to maximize it.
• Work/Partner with cross-functional teams and various stakeholders, including analytics, UX, architecture, and development to turn data insights into more impactful products.

Creative Director

RoundPoint Mortgage

January 2019 - May 2020
Fort Mill, SC

• Led creative team to re-brand the entire company. Full website, including a logged-in account management portal and the main company website.
• Developed strategy and creativity supporting sales retention, standardized communication, and cross-selling.
• Designed and planned environmental graphics, glass treatment, and messaging in the new 150,000sf HQ.

Brand/Creative Director

Movement Mortgage

December 2013 - July 2018
Charlotte, NC

• Managed events, apparel, building aesthetics, and brand development for Movement and a diverse mix of sub-brands: Insurance providers, schools, banks, and international humanitarian projects.
• Delivered market research to a team of writers, art directors, and video producers. Leading role in the establishment of short/long term goals, strategies, and guidelines across all B2B and B2C channels.
• Provided leadership, inspiration, and understanding of creative processes for all teams, including design, print, photography, video, animation, copywriting, web, and social media.

Director of Video Production

Movement Mortgage

December 2011 - December 2013
Virginia Beach, VA

• Recruited, hired, and coached a 10-person team of producers, photographers, and animators creating video marketing content, resulting in increased sales conversions and brand awareness.
• Created and managed a program to produce commercials for over 8,000 real estate agents. This included coordinating training, budget, and travel logistics for 60+ trips annually across the US.

Store Manager

Verizon Wireless

May 2010 - December 2011
Richmond, VA

• Transformed a dysfunctional sales team into the top-performing team in the region by continually developing new strategies and utilizing proven sales practices.
• Launched an ongoing B2B sales channel by delivering cost-effective and unique solutions to meet the demands of local businesses.