Lead of Ecosystem Growth  •  ThunderCore

December 2022 - October 2023

Ecosystem Responsibilities
- Managed partner accounts, facilitating cross-chain, NFT, and developer team collaborations through external agencies.
- Initiated and evolved ThunderCore's Developer Program, successfully onboarding 100+ projects within 30 months.
- Forged strategic dApp partnerships, providing project development guidance, and executing Go-To-Market plans.
- Orchestrated ThunderCore wallet feature launches, solicited user feedback, and delivered essential product data.
- Proficient in project operations, Web3 growth platforms, and DeFi rewards design.
- Collaborated on ThunderCore ecosystem campaigns with the Marketing team.
- Led and mentored a team, establishing goals, and managing diverse bridge/cross-chain accounts.
Product Operation
- Supported the expansion of various dApps within ThunderCore's crypto wallet.
- Implemented user acquisition methods like the Quest system, Banner promotion, and dApp sorting to optimize the user experience.
- Worked closely with the product manager to improve wallet features.
Product Management Experience
- Managed TT Farm, a gamified DeFi dApp, overseeing a feature designed to boost user revenue and stabilize token prices.
- Successfully retained loyal users, maintaining consistent daily visits (200-300 UAW and 2K daily transactions in 2022) after feature implementation.
- Designed tokenomics, membership structure, and utility tokens for TT Farm.
- Managed operational costs and crafted post-launch marketing strategies, following a comprehensive one-stop flow approach for the dApp.
Industry Background:
- Collaborated extensively with Product Managers, Marketing, and Engineering professionals across various roles.

Product Operation Associate Manager  •  ThunderCore 

June 2019 - December 2022

Main Achievements

• Significantly boosted crypto wallet Daily Active Users (DAU) from 350+ to 80,000+ (+22,800%) in just one year by implementing a Referral mechanism. I have implemented various strategies to sustain and enhance the growth rate.
• Utilized Push notifications, Email Marketing, Banner positioning, and dApp order sorting to optimize user engagement within the crypto wallet.
• Collaborated closely with PMs and Product Designers to provide valuable insights for key growth products. Key contributions included the introduction of features like the Quest mechanism and paid advertising space to enhance overall product performance.
• Designed a user acquisition flow, monitored growth metrics via DappRadar, and continuously refined the user growth journey.
• Collaborated with the tech team to develop and integrate the ThunderCore Help Center.
• Regularly tracked product performance and provided monthly updates with optimized strategies and insights.
• Developed cost analysis reports for various products, leading to reduced operating costs.

Team Achievements

• Help developers facilitate the submission of 93 projects to the Developer Program within 6 months.
• Successfully increased Discord membership from 3,800 to 12,800 within 6 months.
• Established contact with 100+ NFT marketplaces and negotiated a $30,000 partnership with NFTmall.
• Initiated the NFT Creator Fund to promote subsequent NFT projects effectively.
• Established contact with 100+ cryptocurrency exchanges, created contact forms, and screening criteria, and conducted analyses to identify suitable exchanges according to company needs. Acted as an early contact point for exchanges such as Indodax, MEXC, WhiteBIT, Bybit, etc.
• Expanded the company's presence in online/offline Web3, blockchain, gaming, and NFT-related events. Grew the company's network and set up contact channels, including participation in events like the Taipei Game Show, AWS, and GCP.

Product Operation Lead  •  COBINHOOD Exchange

Janurary 2018 - May 2019

• As an inter-departmental communication window for PO team, coordinate various project and tasks assignments
• Lead Product Operation team to meet the OKR from the department and company
• Optimize customer service pipelines and ensure smooth and functional
• Optimize customer service process (SLA) and KYC auditing processes and SOP
• Cultivate team members' working skills and assist them in solving various difficulties
• Control the manpower and other budgets of Product Operation Team
  
  Support (Customer Success)
• Deliver a fast and high-quality supporting experience to users
• Implement data-driven operation metrics to reach customer success
• Build up a flexible and reliable shift arrangement to meet team needs
• Improve the bug reporting flow and set up the SLA
• Support the operation of new online products or services, and work closely with PM and engineers to optimize products (Fiat purchasing services, exchange-related product operations, Fiat operations, etc.)
  
  Education
• Planning the architecture of FAQ and Help Center with PM
• Compiling, and maintaining the company's products or services, FAQ, and Help Center page
• Deliver high-quality articles and guides to our users when there is demand in departments
• Revamp internal orientation and Guidebook for team members
  
  Engagement
• Advocate user’s feedback on social media
• Work closely with the Compliance Manager to improve the company's AML policy and KYC reviewing mechanism
• Revamp the SOP for the Corporate/VIP accounts and review the application in tier 2
• Manage the Zendesk community and collect user feedback from Customer Experience Committee (CEC)
• Collect user feedback and organize it into an inter-departmental meeting with PM and UX

Technical Support Advisor  •  Apple, Inc

July 2017 - September 2017

• Trouble-shooting for IOS devices (iPhone, iPad, and iPod Touch)
• Providing a solution for all users using iOS
• AppleCare Plan advisory services and assistance

Development Operations - Partner Support Representative  •  Uber Taiwan

November 2016 - May 2017

• Partner support, onboarding, and training
• On-boarding process improving
• Courier performance monitoring
• Growth project executing

Sushi Bar Manager & Master Chef •  Kobe Japanese Steakhouse

July 2015 - May 2016

• Manage the sushi bar and maintain the quality of all dishes
• Food supplier contact and inventory management
• Kitchen hand/sushi chef training and payroll management
• Ingredients cost controlling and menu enhancing

Operations Assistant  •  Chubb

March 2015 - June 2015

• Policy auditing and reviewing
• Assisting department manager with routine work
• Others' daily paperwork assisting