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Definition of Reputation Credits
Leighton Friend
Social Media Contractor • Manchester, United Kingdom [email protected] • +44 7453 167968
I have over seven years of experience as a social media/digital marketer. By incorporating strategic and creative thinking, I have assisted many businesses in improving their digital marketing activities.
Personal Statement
Passionate and Innovative social media marketer with over seven years’ experience in the digital marketing industry. Proven track record of success and record-breaking results with, world-famous clients such as Fox International Channels, JD Sports and National Geographic.
Skills
Social Media Strategy
Social Media Management
Content Creation
Paid Social Media Ads
Facebook Bot Development
Weekly/Monthly Reporting
Leighton showed a thirst for knowledge and passion for his work that few others have done, and continues to do so whilst working on other key accounts such as the national airline, South African Airways. During his time on the FOX account, Leighton has helped the client achieve record-breaking campaign results that challenge the industry norm, and his commitment and work on SAA is exemplary. I’ve always found Leighton to be dependable, hard working and an all-round great addition to the team. He sets high standards and is an example to his coworkers, often leading the way in innovative thinking and initiative. I highly recommend Leighton for your business, and I’m confident he won’t disappoint.
Herman Degener
Experience
Digital Marketing Specialist, Soulmatefood.
August 2017 – Current
Soulmatefood believes that the quality of life begins with the quality of nutrition that sustains it. Soulmatefood was founded in 2008 by entrepreneur and best-selling health author Christian Coates, and was an early market entrant and pioneer. Tried and tested software-driven processes and systems enable production of accurate, restaurant quality personalised nutrition at scale.
- Social Media Marketing
- Social Media Marketing Strategy
- Digital Marketing Strategy
- Website optimization
- Re-targeting ads to customers
- Initiate Paid Social activities
- Budget Management
- Content Marketing
- Lead Generation
- Pay-per-click advertising
- Reporting
- Manage Agencies
- Manage and brief in creative
- Set up blog
- Blog management
- Email Marketing
Social Media Specialist, JD Sports.
April 2017 - August 2017.
JD sports Fashion plc is a leading multichannel retailer and distributor of branded sportswear and fashionwear in the UK and Europe. At JD Sports Fashion plc, I worked on two brands. Tessuti, a retailer for branded premium menswear fashion in the UK and Scotts, who retails fashion and sport led brands with authority to older, more affluent male consumers, stocking brands such as EA7, Lacoste, Fred Perry, Adidas Originals and Pretty Green.
- Increase Engagement on the platforms
- Lead a team of bloggers and social media executives
- Coach and educate team on social media best practices
- Create social media strategy
- Decrease cost of sales
- Increase brand awareness
- Increase leads and sales Increase engagement with audience
- Contribute to the growth of email subscribers and app users
- Content development and publishing
- Redesign Paid Social Activity
- Plan budget for paid social Paid social media activities (£5 000 - £10 000 a month)
- Set up Facebook Display Product Catalogue Adverts
- Develop new reporting process
- Daily, weekly and monthly reporting
- Develop sales strategy for the accounts
- Work and contribute to other departments to improve the digital marketing efforts of the two brands.
Social Media Community Manager, Social Media 2IC, Head of Paid Social, Digital Marketing Strategist. Avatar Agency.
November 2015 - April 2017.
Avatar is a digital Marketing agency in Johannesburg, South Africa. In 2016, the company was announced as the Financial Mail Ad Focus Medium-Sized agency of the year. The company specializes in all areas of digital marketing and has a worked on some of the world’s most recognized brands.
- Social media content development and moderation
- Manage and retain customers
- Social Media and Digital Marketing strategy
- Social Media Campaigns – Concept, implementation and roll out
- Develop B2C and B2B marketing strategies
- Media planning – Below the line
- SEO and PPC Paid Social Media – Facebook/Twitter/Instagram
- Develop and implement communication and marketing strategies
- Ensure adherence to deadlines, budgets and the completion of high-quality deliverables
- Strategy presentations, client pitches
- Plan and administrate email marketing campaigns
- Manage influencer marketing campaigns
- Develop and implement email marketing channels
- Develop blog strategy
- Plan Website Content
- Conceptualise Facebook Messenger Bots
- Research
- Develop processes to improve performances
- Data analysis and reporting – Track and evaluate campaign results
- Facilitate lead generation and ROI
- Campaign development including mechanics
- Direct marketing and promotional campaigns
- Account Management
- Consulting
- Training
Owner, JHB Students. February 2012 - July 2016.
In 2012, I created my own digital platform for brands that allowed brands to advertise their offerings to students in Johannesburg. The platform was called "JHB Students". I ran a WordPress website and used various social media platforms to direct traffic to the website and advertise my client’s businesses. Through this brand, I also ran a promotions company, ran my own student event evenings and created a student discount program.
- Business Development
- Manage a team of 5 people
- Sales/Telesales
- Account management
- Manage, produce and plan website content. (WordPress)
- Develop B2C and B2B marketing strategies
- Marketing and sales presentations
- Client pitches.
- Conceptualize, plan and organize events
- Social media and digital marketing
- Paid Social
- Developing and implementing strategies to increase brand awareness
- Develop corporate identity
- Worked on logos, brochures, letterhead, invites and case references
- Develop and implement email marketing
- Ensure adherence to deadlines, budgets and the completion of high-quality deliverables.
Education
Bcom Marketing and Business Management, 2012 - 2014
Social Media Marketing Diploma, 2015
Facebook Blueprint, 2016
Twitter Flight School, 2016
Digital Marketing Diploma, 2016
Google Analytics, 2017
Google Adwords, 2017
Projects
Launching the Fox Africa's Instagram account with an iPhone and a £25 budget.
Using Facebook ads to increase the number of online sales while reducing the cost of sale.
Using social media platforms to improve the public perception of South African Airways.
Convincing an audience to tune in and watch a show that was considered "too dark" for our audience.
Hobbies and Interests
Cricket is my passion. To this day I still eat, drink and sleep cricket. I moved over to the U.K in 2017, to pursue my dream of playing cricket at a professional level. It is a game that has taught countless life lessons.
I love digital marketing. It allows me to be experimental and innovative. I spend a lot of my free time experimenting with digital marketing platforms and this is why it has made it on to the list.
Traveling to new places is something that excites me a lot. I love exploring and learning about new places, cultures and experiences. I caught the travel bug in 2010 and I haven't been able to get rid of it since.
Leighton Friend
Social Media Contractor • Manchester, United Kingdom [email protected] • +44 7453 167968
I have over seven years of experience as a social media/digital marketer. By incorporating strategic and creative thinking, I have assisted many businesses in improving their digital marketing activities.
Personal Statement
Passionate and Innovative social media marketer with over seven years’ experience in the digital marketing industry. Proven track record of success and record-breaking results with, world-famous clients such as Fox International Channels, JD Sports and National Geographic.
Skills
Social Media Strategy
Social Media Management
Content Creation
Paid Social Media Ads
Facebook Bot Development
Weekly/Monthly Reporting
Leighton showed a thirst for knowledge and passion for his work that few others have done, and continues to do so whilst working on other key accounts such as the national airline, South African Airways. During his time on the FOX account, Leighton has helped the client achieve record-breaking campaign results that challenge the industry norm, and his commitment and work on SAA is exemplary. I’ve always found Leighton to be dependable, hard working and an all-round great addition to the team. He sets high standards and is an example to his coworkers, often leading the way in innovative thinking and initiative. I highly recommend Leighton for your business, and I’m confident he won’t disappoint.
Herman Degener
Experience
Digital Marketing Specialist, Soulmatefood.
August 2017 – Current
Soulmatefood believes that the quality of life begins with the quality of nutrition that sustains it. Soulmatefood was founded in 2008 by entrepreneur and best-selling health author Christian Coates, and was an early market entrant and pioneer. Tried and tested software-driven processes and systems enable production of accurate, restaurant quality personalised nutrition at scale.
- Social Media Marketing
- Social Media Marketing Strategy
- Digital Marketing Strategy
- Website optimization
- Re-targeting ads to customers
- Initiate Paid Social activities
- Budget Management
- Content Marketing
- Lead Generation
- Pay-per-click advertising
- Reporting
- Manage Agencies
- Manage and brief in creative
- Set up blog
- Blog management
- Email Marketing
Social Media Specialist, JD Sports.
April 2017 - August 2017.
JD sports Fashion plc is a leading multichannel retailer and distributor of branded sportswear and fashionwear in the UK and Europe. At JD Sports Fashion plc, I worked on two brands. Tessuti, a retailer for branded premium menswear fashion in the UK and Scotts, who retails fashion and sport led brands with authority to older, more affluent male consumers, stocking brands such as EA7, Lacoste, Fred Perry, Adidas Originals and Pretty Green.
- Increase Engagement on the platforms
- Lead a team of bloggers and social media executives
- Coach and educate team on social media best practices
- Create social media strategy
- Decrease cost of sales
- Increase brand awareness
- Increase leads and sales Increase engagement with audience
- Contribute to the growth of email subscribers and app users
- Content development and publishing
- Redesign Paid Social Activity
- Plan budget for paid social Paid social media activities (£5 000 - £10 000 a month)
- Set up Facebook Display Product Catalogue Adverts
- Develop new reporting process
- Daily, weekly and monthly reporting
- Develop sales strategy for the accounts
- Work and contribute to other departments to improve the digital marketing efforts of the two brands.
Social Media Community Manager, Social Media 2IC, Head of Paid Social, Digital Marketing Strategist. Avatar Agency.
November 2015 - April 2017.
Avatar is a digital Marketing agency in Johannesburg, South Africa. In 2016, the company was announced as the Financial Mail Ad Focus Medium-Sized agency of the year. The company specializes in all areas of digital marketing and has a worked on some of the world’s most recognized brands.
- Social media content development and moderation
- Manage and retain customers
- Social Media and Digital Marketing strategy
- Social Media Campaigns – Concept, implementation and roll out
- Develop B2C and B2B marketing strategies
- Media planning – Below the line
- SEO and PPC Paid Social Media – Facebook/Twitter/Instagram
- Develop and implement communication and marketing strategies
- Ensure adherence to deadlines, budgets and the completion of high-quality deliverables
- Strategy presentations, client pitches
- Plan and administrate email marketing campaigns
- Manage influencer marketing campaigns
- Develop and implement email marketing channels
- Develop blog strategy
- Plan Website Content
- Conceptualise Facebook Messenger Bots
- Research
- Develop processes to improve performances
- Data analysis and reporting – Track and evaluate campaign results
- Facilitate lead generation and ROI
- Campaign development including mechanics
- Direct marketing and promotional campaigns
- Account Management
- Consulting
- Training
Owner, JHB Students. February 2012 - July 2016.
In 2012, I created my own digital platform for brands that allowed brands to advertise their offerings to students in Johannesburg. The platform was called "JHB Students". I ran a WordPress website and used various social media platforms to direct traffic to the website and advertise my client’s businesses. Through this brand, I also ran a promotions company, ran my own student event evenings and created a student discount program.
- Business Development
- Manage a team of 5 people
- Sales/Telesales
- Account management
- Manage, produce and plan website content. (WordPress)
- Develop B2C and B2B marketing strategies
- Marketing and sales presentations
- Client pitches.
- Conceptualize, plan and organize events
- Social media and digital marketing
- Paid Social
- Developing and implementing strategies to increase brand awareness
- Develop corporate identity
- Worked on logos, brochures, letterhead, invites and case references
- Develop and implement email marketing
- Ensure adherence to deadlines, budgets and the completion of high-quality deliverables.
Education
Bcom Marketing and Business Management, 2012 - 2014
Social Media Marketing Diploma, 2015
Facebook Blueprint, 2016
Twitter Flight School, 2016
Digital Marketing Diploma, 2016
Google Analytics, 2017
Google Adwords, 2017
Projects
Launching the Fox Africa's Instagram account with an iPhone and a £25 budget.
Using Facebook ads to increase the number of online sales while reducing the cost of sale.
Using social media platforms to improve the public perception of South African Airways.
Convincing an audience to tune in and watch a show that was considered "too dark" for our audience.
Hobbies and Interests
Cricket is my passion. To this day I still eat, drink and sleep cricket. I moved over to the U.K in 2017, to pursue my dream of playing cricket at a professional level. It is a game that has taught countless life lessons.
I love digital marketing. It allows me to be experimental and innovative. I spend a lot of my free time experimenting with digital marketing platforms and this is why it has made it on to the list.
Traveling to new places is something that excites me a lot. I love exploring and learning about new places, cultures and experiences. I caught the travel bug in 2010 and I haven't been able to get rid of it since.