Philips Taiwan, Senior Marketing Specialist, Jan 2020 ~ Present

• Develop the online/offline marketing strategies of air purifier/iron/full auto coffee machine categories with action plan to achieve the 50% sales revenue YoY growth and hit the highest market share (7.4%) of air purifier than before.
• Through market research and consumer funnel, to develop appropriate integrated consumer marketing and communication plan. (Including TVC/OTV/Media Campaigns/Digital Marketing plan/Partnership/POSM design).
• Develop and implement the product road map to ensure the successful launch of 3 new products and the smooth phase-out plan of existing 3 products to optimize the product portfolio while generating the maximum sales output.
• Create the pricing strategies and maintain P/L that keeps the business profitable and meet the annual target.
• Analyze Sell in and Sell out data which to optimize the 50% sales volume YoY growth and maintain the reasonable inventory level.
• Co-op with various disciplines including global team and sales team for business strategy planning.

•制定與執行空氣清淨機/熨斗/咖啡機, 3個品類的線上與線下行銷策略(ATL/BTL)，2020上半年較去年同期成長50％銷售額，而空氣清淨機同時達到史上最高市佔率(7.4％)。

•透過市場研究和消費者行為，制定不同的行銷計劃(包括TVC / OTV /線上媒體活動/線上廣告計劃/異業合作/POSM設計）。

•制定並實施新品上市/舊品汰除計畫。

•制定產品價格策略與協調各通路價格計畫，並確保品項保持年度目標的毛利率。 

•分析Sell in和Sell out相關銷售數字，優化銷量並與去年同期成長50％，並保持合理的庫存水位。

Agoda Taiwan, Assistant Market Manager (Account Manager), Oct 2018 ~ Jan 2020

• Managed over 100 properties for Taipei area, including 30 key accounts which accounting 20% of Taipei net margin.
• Conduct dynamic pricing strategy to meet business goal by data analysis & market trend. Help hotel partners to achieved average 120% Sales revenue YoY growth.
• Communicated with hotel partners to foster engagement and forecast the future market trend to them.
• Designed eDM and promotions campaigns which help hotel partners to boost 40% booking growth in the low seasons.
• Co-work with head quarter and managed the project which cooperated with 3rd parties to boost the visibility of hotel partners on the platform.

•管理大台北地區的100多間飯店與民宿，其中包括30個重點飯店，而負責的飯店共佔大台北淨利潤的20％。 

•進行動態定價策略，以通過數據分析和市場趨勢實現業務目標。 幫助飯店比去年同期增長平均120％的銷售收入。 

•優化與飯店間的溝通與關係，並持續提供未來的市場趨勢和相關的銷售解決方案。 

•設計電子海報和行銷活動，幫助飯店在淡季期間，提升40％的銷售收入。 

•透過內部廣告產品方案與第三方的行銷合作(Line旅遊)，提高飯店在Agoda平台上的曝光度與點擊數。

Agoda Taiwan, Market Coordinator (Account Manager), Dec 2017 ~ Oct 2018

• Managed over 300 properties in Taiwan.
• Executed strategy and promotional activities with partners, help them to increase average 90% booking volumes and competitiveness in 2018.
• Responsible for signing 40% new properties in 2018 and assist them on board. (Cold calling and hold up the seminars.)
• Participated the market research and suggest the new sales strategy for top management team.
• Identify regional supply requirements to head quarter, in terms of product offerings and promotions to match with market demands.

•負責在2018年簽署300間飯店/民宿並協助他們上線Agoda平台。

（包含電話陌生開發/Email陌生開發/至當地舉行招商說明會） 

•管理全台灣超過300間中小型飯店與民宿。 

•執行數據分析和行銷活動，幫助管理的飯店/民宿在2018年平均提高90％的銷售額。 

•參與市場研究，並為台灣高層管理團隊提出了新的銷售策略。 

•根據當地市場需求，向Agoda總部建議當地的產品開發走向。

Taiwan Glass Ind. Corp. , International Business Team Supervisor, Oct 2015 ~ Dec 2017

•Managed 25 accounts (including 5 key accounts: McDonalds, Daiso Japan, Nitori Japan).
• B2B Business development, according to the different regions, formulate the specific business strategy and develop the potential customers.
• OEM coordination, team working with factory and suppliers, to meet customer demands and ensure timely order export.
• Product Development, according to the competitors’ information and customer demands, to evaluate and develop the 20% new type products.
• Analyzing and predicting the 50% mainstream product for my responsible market.
• Reviewing and analyzing the product portfolio, to provide the suggestion for future production.
• Sourcing (Equipment), contact and negotiate with over 30 suppliers, to ensure delivery on time.
• Handle the import and export process.
• Leading 2 team members and provide the solutions in their responsible accounts.
• Participated the housewares trade shows in Hong Kong.

• Achievement: Sales revenue growth in 2016-
Australia region-35% (Wholesale Channel)
Japan region- 60% (Retail Channel)
Hong Kong region- 90% (Promotion Channel)

•管理25個客戶（包括重點客戶：麥當勞，日本大創，日本宜得利）。 

•根據不同地區的客戶與消費習性，制定業務策略並開發潛在客戶。 

•OEM協調，包含與工廠和30間供應商合作，以滿足客戶需求並確保及時出口訂單。 

•產品開發，根據競爭對手的資訊和客戶需求，開發20％的新產品。 

•分析和預測負責市場的50％主流產品。 

•分析產品組合，為將來的生產提供建議。 

•成果：2016年-YoY銷售收入成長 澳大利亞地區-35％（量販通路） 日本地區-60％（零售通路） 香港地區-90％（禮贈品通路）