Marco Chu

在2009年開始接促到與酒類銷售的相關工作，也開啟了對酒類相關知識的興趣，在閒暇之餘的時間透過線上自修與報章雜誌上了解其製造過程、起源故事及各種原物料依產地、製作方式不同等所產生出來的風味與成品都會有所不同，且各有喜歡的人群。

故在正式踏入產業是從軒尼斯LVMH開始的，進入後接觸到各種形形色色的菸酒專賣店消費者或不同類型即飲通路店家，了解到如何找到所要推廣的主力族群以及有機會專換成所主推品牌的潛在客戶，而之後經由引薦轉至保樂力加Pernod-Ricard，開始了更豐富的產品線推廣之路。

而在保樂力加的這些年更加瞭解到推廣產品前必須以真誠待人、並充分了解產品知識，自身產品的優劣勢也必須要事前做好了解，以客戶本身的語言來溝通，使其更能瞭解自家產品的優勢進行上架嘗試推廣，且有幸得到大部分客戶與消費者支持，期間皆能持續增加市佔率與銷售量。

而我相信，成功絕非從天而降，都是有跡可尋，基本要件則是需要自信心與堅持到底的決心。自信心是培養出走向成功之路的潛能關鍵，決心則是在當遇到困難與挫折時能不斷努力一直奮鬥到最後的武器，現在也希望能進入到一間有發展的公司且照著公司的目標持續的做著喜歡的事。

In 2009, I began to receive work related to alcohol sales, and I also started to become interested in alcohol-related knowledge. In my spare time, I learned about its manufacturing process, origin story, and origin of various raw materials through online self-study and newspapers and magazines in my spare time. The flavors and finished products produced by different production methods will be different, and each has a favorite crowd.

Therefore, the official entry into the industry started from Hennessy LVMH. After entering, I came into contact with all kinds of tobacco and alcohol specialty store consumers or different types of ready-to-drink outlets, and learned how to find the main ethnic group to be promoted and have the opportunity to specialize in replacement. The potential customers of the main brand promoted, and then transferred to Pernod-Ricard through referrals, and started a richer product line promotion road.

In the past few years, Pernod Ricard has learned that before promoting products, we must treat people with sincerity and fully understand product knowledge. We must also understand the advantages and disadvantages of our products beforehand, and communicate in the customer’s own language to make them better. I was able to understand the advantages of my own products and tried to promote them on the shelves, and I was fortunate enough to get the support of most customers and consumers. During the period, I was able to continue to increase market share and sales.

And I believe that success does not fall from the sky, it is traceable, and the basic requirements are self-confidence and determination to persevere. Self-confidence is the key to cultivating the potential to succeed, and determination is the weapon that can continue to work hard to the end when encountering difficulties and setbacks. Now I also hope to enter a developing company and follow the company. The goal of continuing to do what I like.