CakeResume Talent Search

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Senior CRM project manager @BETC FULLSIX
2021 ~ 2023
Digital marketing Project manager
Within three months
in line with the marketing plan. - Participating in the deployment of CRM projects across France in collaboration with the marketing teams - Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing. - Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities - Analyzing the performance of actions carried out, with a constant A/
Marketing
Digital Marketing
Project Management
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
University of Paris I: Panthéon-Sorbonne
Commerce international
Avatar of Sophia Liao.
Avatar of Sophia Liao.
Past
公關企劃 @麗舍生活國際股份有限公司
2008 ~ 2014
Senior Marketing Specialist
Within one month
UNIVERSITY (Minor in Public and Advertising during university) Work Experience Brand Marketing Specialist GREATALPS INDUSTRY Co., LTDTaipei, Taiwan Handle all PR-related enquires and maintain a brand relationship with the press, celebrity, and KOL. Prepare PR material including communication calendar, and press release. Responsible for product loan, editorial shooting, and celebrity seeding. Maintain and renew the official website and branding social media. Plan and execute the press and in-store events. Key Achievements: Celebrity and Influencer Marketing: Collaborated with more than 10 celebrities and media outlets, partnered with over 20 influencers, successfully boosting brand
Word
PowerPoint
Excel
Unemployed
Ready to interview
Part-time / Interested in working remotely
10-15 years
世新大學新聞系
新聞, 廣告公關
Avatar of Sandeep Chatterjee.
Creative/Content /Project head Digital, Television ,Films and Social Media
More than one year
purpose of facilitating the delivery of the project in the best way • Supervise creative staff and take care of the project from initial stage to completion • Developed and implemented a cross-channel content marketing strategy that translates business and marketing goals into meaningful content deliverables. Directed and participated in editorial strategy creation and implementation. • I have successfully designed and executed digital/media solutions for various verticals like astrology, insurance, e-commerce, relationships, Mystudio,etc. integrating all possible consumer touch points making sure of a great user experience for both internal and external stake holders. • Worked
Word
PowerPoint
Google Drive
Ready to interview
Full-time / Interested in working remotely
More than 15 years
Sri Venkateswara College,Delhi University
History Hons.
Avatar of the user.
Avatar of the user.
Past
Product Designer @Vibe
2022 ~ 2023
Senior UI/UX designer, Product designer
Within one month
Branding & Identity
Strategic Planning
Design Thinking
Unemployed
Open to opportunities
Full-time / Interested in working remotely
6-10 years
長庚大學 Chang Gung University,CGU
工業設計系.媒體傳達與設計組
Avatar of the user.
Avatar of the user.
Social Media Content Writer (Freelancer) @Fiverr
2022 ~ Present
Brand marketing
Within one month
Brand Marketing
Regulatory Compliance
Risk Assessment and Management
Employed
Open to opportunities
Full-time / Interested in working remotely
6-10 years
Lindenwood University
Public Relations, Advertising, and Applied Communication
Avatar of Liao Chiao Yun.
Avatar of Liao Chiao Yun.
Marketing Director @MicroAd, Inc.
2019 ~ 2021
Within three months
Performance User 50k+|New product trading volume $100M USD/year|Offline campaign 10+| Marketing Director • MicroAd Taiwan, IncTeam management: Led and coordinated a team, ensuring collaboration and performance. Performance management:Monitored and optimized team performance Media Editor-in-Chief:Served as the Editor-in-Chief, overseeing editorial content and traffic performance. Digital brand marketing:Directed digital brand marketing efforts to elevate clients performance. Social media marketing Cross-industry collaborations Successfully grown a team from 8 person to 20, achieving a departmental monthly net profit of over 4 million TWD and assisting other departments in
Canva Grapic Design
CapCut Video Editor
GPT-4
Employed
Open to opportunities
Full-time / Remote Only
6-10 years
Shih Hsin University
口語傳播學系
Avatar of 周映杉Joyce.
Avatar of 周映杉Joyce.
資深數位設計 @誠品生活股份有限公司
2022 ~ 2023
編輯設計/視覺行銷設計/數位平面設計
Within two months
周映杉 주영삼 Joyce Art editor/ Editorial design/ Digital graphic design Taipei City, Taiwan / Living in Seoul, Korea 1994年生的台北女生。擁有7年以上的平面設計經驗,擅長平面設計與社群圖文視覺設計美感企劃。對電影藝文、韓劇韓綜等韓國文化新知擁有高度興趣,並 通過韓檢中高級四級。也自己經
InDesign
Illustrator
Photoshop
Employed
Open to opportunities
Full-time / Interested in working remotely
6-10 years
世新大學
圖文傳播暨數位出版學系
Avatar of Erika Rizqi Rachmani.
Avatar of Erika Rizqi Rachmani.
Freelance Writer (Indonesia) @CakeResume
2023 ~ Present
Associate Editor and content writer
Within one month
Erika Rizqi Rachmani A creative and passionate Content Writer with 3+ years of experience. Excellent communication, editing, proofreading, and problem-solving skills. Capable of working both individually and in a team setting. Skilled in operating Microsoft Office (Word, Excel, PowerPoint), Canva, and CMS. Interested in seeking career opportunities in a position related to my field to expand my knowledge base and gain a new, different, and challenging professional experience. Yogyakarta, Yogyakarta City, Special Region of Yogyakarta, Indonesia Work Experience Content writer and editorial assistant • PT Katadata Indonesia AugustAugust 2023 ● Wrote hardnews and softnews
word + powerpoint + excel + email
Writing Skills
Editorial Skills
Employed
Open to opportunities
Part-time / Remote Only
4-6 years
Universitas Negeri Yogyakarta
Pendidikan Sejarah
Avatar of the user.
Avatar of the user.
Customer Operation Specialist @AlfredCamera 阿福管家
2021 ~ 2023
UI/UX Designer / Product Designer
Within one month
Customer Relationship Management (CRM)
Marketing Communications
Multicultural Team Management
Employed
Full-time / Interested in working remotely
6-10 years
Brigham Young University - Hawaii
Communications, Digital Humanities , International Cultural Studies
Avatar of Muhammad Chandra Ardy.
Avatar of Muhammad Chandra Ardy.
Operational Manager @PT Famindo Kunci Sukses (KunciCoin)
2021 ~ 2023
Customer Success / Marketing Specialist / Account Executive / Operation / Community
Within one month
Promotion ● Operational for brand ‘KunciGoods’ in e-commerce site. ● Streamline daily operations, resulting in an improvement in efficiency of 25% and duration of tasks completed by 65%. ● Established and lead team of 5 in daily operations, ensuring completion of tasks in allocated time. OctoberAugust 2023 Partnership Executive • PT Bahagia Bersama Indonesia (Maingame.com) ● Involved in everything from identifying and developing new business opportunities. This includes liaising with the editorial and product teams across all platforms to assist the Managements in the creation of breakthrough propositions. ● A...
Creativity
Teamwork & Leadership
Microsoft Office
Employed
Full-time / Interested in working remotely
6-10 years
Universitas Tarumanagara
Economy (Management Business)

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Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
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Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
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Within three months
Senior CRM project manager - Wunderman Thompson
Logo of Wunderman Thompson France.
Wunderman Thompson France
2023 ~ Present
Paris, France
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Fields of Employment
Work experience
4-6 years
Management
Skills
Marketing
Digital Marketing
Project Management
Excel
PowerPoint
Communication
excel
Word
Microsoft Office
CRM
Google Drive
CRM Databases
Languages
Job search preferences
Positions
Digital marketing Project manager
Job types
Full-time
Locations
Remote
Interested in working remotely
Freelance
Educations
School
University of Paris I: Panthéon-Sorbonne
Major
Commerce international
Print

margot mari

Senior CRM project manager - Wunderman Thompson

  Paris, France

Currently working as a senior CRM project manager at BETC Fullsix, i am in charge of the deployment of CRM and loyalty program for different brands such as Thierry Mugler, Van Cleef & Arpels or Accor Hotels.
Aiming at increasing recruitment, loyalty and engagement towards the brands, I am developing a complete contact strategy and program definition for my clients.
My mission as a CRM project manager is to build an omnichannel customer journey and provide an enhanced customer experience through targeted Marketing and CRM softwares.

Work Experience

Senior CRM project manager   •  Wunderman Thompson France

April 2023 - Present

- Responsible for the CRM strategy and the proper functioning of the loyalty program
Contribution to building the CRM calendar in line with the marketing plan.
- Participating in the deployment of CRM projects across France in collaboration with the marketing teams
- Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing.
- Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities
- Analyzing the performance of actions carried out, with a constant A/B testing approach to build learnings and channel expertise.
- Development of a PRM campaign

Senior CRM project manager  •  BETC FULLSIX

May 2021 - May 2023

CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP

- Development and deployment of new loyalty programs
- Strategic recommendation on omni channel customer experience
- CRM lifecycle definition
- Definition of the programs identity, features and value proposition
- Development of the CRM strategy
- Building relational promises according to different strategic pillars
- Recommendation for the launch of new loyalty programs
- Management of the teams working on each projects (data management, creation, exe studio..)
- Development of playbooks for deployment in markets
- Support of markets for the deployment and implementation of the CRM plan and assets
- Definition and deployment of T&Ls
- Definiton of KPIs and measurement framework of T&Ls

CRM project manager  •  Publicis Groupe

February 2019 - May 2021

Leading CRM campaigns for Nissan Europe budget:
Planning and coordinating teams around a CRM campaign from the brief to the delivery.
Establishing customer journeys, contacting and targeting plan.
Management of 360 Roadshows working hand in hand with other agencies (digital, content, production).
Creative briefs and targeting briefs.
Master production and delivery of assets.
Localisation of the campaigns among the RBUs (Europe) translations, costing, targeting and broadcasts.
Development of KPIs reports and A/B testing to continuously improve the contact system.
Development of Aftersales programs and Enewsletters.

Junior Project Manager  •  SERVICEPLAN France

September 2018 - January 2019

- Dedicated budget for Auchan Retail
- Realization of publishing campaigns
- Coordination and follow-up of projects
-Identification of client needs, assistance in the development of creative briefs and production book
- Interface between client on the follow-up and control of the production
- Production planning
- Commercial and budgetary follow-up of campaigns
Updating the communication history of the brands
Drafting of competitive freelances

Retail project Manager  •  Christian Louboutin

February 2018 - September 2018

- Development and Management of Retail tools used in Boutiques (MPOS)
- Technical support for RBUs
- Editing and Providing Boutiques with Reporting from Y2 CEGID (developped with a Cegid Consultant)
- KPI's development and improvement for the daily and weekly reports
- Writing reports on the projects and procedures
- Involvement in a CRM & Clienteling project
- Development of an internal newsletter for the store managers ( Editing Content and working with the visual identity on the design)
- Communication between the Head Office and the Stores to ensure aligned policies

Marketing Intern  •  Airbus Helicopters, Inc.

April 2016 - August 2016

Management of the CRM, organization and animations of workshops around the ERP.
Modeling and Statistics for the Strategy Pole
Analysis and age calculation of military fleets on 22,000 units
Conducting internal surveys to determine the needs for data
Cleaning and arranging the internal data base
Finding solutions to make the data accesible and usable by everyone in the service

Education

University of Paris I: Panthéon-Sorbonne

Commerce international

2017 - 2018

Aix-Marseille University

Économie

2015 - 2018

Aalto University

Économie

2016 - 2016

Skills


  • Marketing
  • Digital Marketing
  • Project Management
  • Excel
  • PowerPoint
  • Communication
  • excel
  • Word
  • Microsoft Office
  • CRM
  • Google Drive
  • CRM Databases

Languages


  • English - billingual
Resume
Profile

margot mari

Senior CRM project manager - Wunderman Thompson

  Paris, France

Currently working as a senior CRM project manager at BETC Fullsix, i am in charge of the deployment of CRM and loyalty program for different brands such as Thierry Mugler, Van Cleef & Arpels or Accor Hotels.
Aiming at increasing recruitment, loyalty and engagement towards the brands, I am developing a complete contact strategy and program definition for my clients.
My mission as a CRM project manager is to build an omnichannel customer journey and provide an enhanced customer experience through targeted Marketing and CRM softwares.

Work Experience

Senior CRM project manager   •  Wunderman Thompson France

April 2023 - Present

- Responsible for the CRM strategy and the proper functioning of the loyalty program
Contribution to building the CRM calendar in line with the marketing plan.
- Participating in the deployment of CRM projects across France in collaboration with the marketing teams
- Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing.
- Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities
- Analyzing the performance of actions carried out, with a constant A/B testing approach to build learnings and channel expertise.
- Development of a PRM campaign

Senior CRM project manager  •  BETC FULLSIX

May 2021 - May 2023

CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP

- Development and deployment of new loyalty programs
- Strategic recommendation on omni channel customer experience
- CRM lifecycle definition
- Definition of the programs identity, features and value proposition
- Development of the CRM strategy
- Building relational promises according to different strategic pillars
- Recommendation for the launch of new loyalty programs
- Management of the teams working on each projects (data management, creation, exe studio..)
- Development of playbooks for deployment in markets
- Support of markets for the deployment and implementation of the CRM plan and assets
- Definition and deployment of T&Ls
- Definiton of KPIs and measurement framework of T&Ls

CRM project manager  •  Publicis Groupe

February 2019 - May 2021

Leading CRM campaigns for Nissan Europe budget:
Planning and coordinating teams around a CRM campaign from the brief to the delivery.
Establishing customer journeys, contacting and targeting plan.
Management of 360 Roadshows working hand in hand with other agencies (digital, content, production).
Creative briefs and targeting briefs.
Master production and delivery of assets.
Localisation of the campaigns among the RBUs (Europe) translations, costing, targeting and broadcasts.
Development of KPIs reports and A/B testing to continuously improve the contact system.
Development of Aftersales programs and Enewsletters.

Junior Project Manager  •  SERVICEPLAN France

September 2018 - January 2019

- Dedicated budget for Auchan Retail
- Realization of publishing campaigns
- Coordination and follow-up of projects
-Identification of client needs, assistance in the development of creative briefs and production book
- Interface between client on the follow-up and control of the production
- Production planning
- Commercial and budgetary follow-up of campaigns
Updating the communication history of the brands
Drafting of competitive freelances

Retail project Manager  •  Christian Louboutin

February 2018 - September 2018

- Development and Management of Retail tools used in Boutiques (MPOS)
- Technical support for RBUs
- Editing and Providing Boutiques with Reporting from Y2 CEGID (developped with a Cegid Consultant)
- KPI's development and improvement for the daily and weekly reports
- Writing reports on the projects and procedures
- Involvement in a CRM & Clienteling project
- Development of an internal newsletter for the store managers ( Editing Content and working with the visual identity on the design)
- Communication between the Head Office and the Stores to ensure aligned policies

Marketing Intern  •  Airbus Helicopters, Inc.

April 2016 - August 2016

Management of the CRM, organization and animations of workshops around the ERP.
Modeling and Statistics for the Strategy Pole
Analysis and age calculation of military fleets on 22,000 units
Conducting internal surveys to determine the needs for data
Cleaning and arranging the internal data base
Finding solutions to make the data accesible and usable by everyone in the service

Education

University of Paris I: Panthéon-Sorbonne

Commerce international

2017 - 2018

Aix-Marseille University

Économie

2015 - 2018

Aalto University

Économie

2016 - 2016

Skills


  • Marketing
  • Digital Marketing
  • Project Management
  • Excel
  • PowerPoint
  • Communication
  • excel
  • Word
  • Microsoft Office
  • CRM
  • Google Drive
  • CRM Databases

Languages


  • English - billingual