Account Manager - Freelancer

VMLY & R | Sept 2018 -  

 Account Management for Sanofi, Pharma Industry, for Allegra, Pharmaton, Dulco and Enterogermina. 

Responsible for coordinating Local and Global campaigns, for TV, Digital, Social, Performance, SEO, Brand Content, and Precision Marketing.

• Managing client objectives, expectations and timelines and communicating directions to internal team members in order to facilitate the process of developing effective strategies and briefs that lead to great work on brief.

• Coordination with Y&R France for Global campaigns.

• Precision Marketing: innovative strategy in which marketers analyze the specific wants, needs, interests, and behavioral patterns of particular user segments.

• Management of production budget.

Senior Account Supervisor

Media Arts Lab\TBWA | Dec 2015 - Aug 2018 

 Account Management for Apple Inc.: and Apple Music, responsible for coordinating Global and Local Advertising campaigns for the Brazil and LATAM markets for TV / OOH / Digital / Social, as well as developing local work, strategy and Global work adaptation for iPhone, iPad, Apple Watch and Shot on iPhone. 

• Coordination of LATAM markets (BR,MX,CL,CO) for Global campaigns 

• Spearhead the implementation of tactical plans to accomplish client’s objectives, while managing client and agency expectations 

• Negotiate with production vendors such as films, print production, production houses - audio/video, music licensing, Artists and influencers 

• Coordination of PR assets for campaign's launch, such as Artists interviews, content, videos and press release.

• Management of production budget 

• Work directly with Media Team to define media strategy 

• Daily interface with global team in Los Angeles, and reporting client in Miami

• Contribute creative and cultural insights 

• Responsible for coordinating local productions.

 Media Arts Lab/TBWA is the dedicated Apple AD agency worldwide and part of TBWA group.

Senior Account Supervisor

Media Arts Lab\TBWA | Dec 2015 - Aug 2018 

 Account Management for Apple Inc.: and Apple Music, responsible for coordinating Global and Local Advertising campaigns for the Brazil and LATAM markets for TV / OOH / Digital / Social, as well as developing local work, strategy and Global work adaptation for iPhone, iPad, Apple Watch and Shot on iPhone. 

• Coordination of LATAM markets (BR,MX,CL,CO) for Global campaigns 

• Spearhead the implementation of tactical plans to accomplish client’s objectives, while managing client and agency expectations 

• Negotiate with production vendors such as films, print production, production houses - audio/video, music licensing, Artists and influencers 

• Coordination of PR assets for campaign's launch, such as Artists interviews, content, videos and press release.

• Manage production budget 

• Work directly with Media Team to define media strategy 

• Daily interface with global team in Los Angeles, and reporting client in Miami

• Contribute creative and cultural insights 

• Responsible for coordinating local productions

 Media Arts Lab/TBWA is the dedicated Apple AD agency worldwide and part of TBWA group.

Account Supervisor 

Lew'Lara\TBWA - Jan 2015 - Dec 2015

Account Management & Communication development for Accounts such as Coty Group, Monange, Paixão, Bozzano, Risqué, food industry JBS - biggest company in Brazil and non-profit sector Se Toque Institute/Org. 

• Strong internal relationship across departments to manage and evaluate strategic and creative development and efficient execution across all platforms (TV, Print, OOH, Social, Digital)

• Development of new business pitches and presentations 

• Management of budget for production.

Marketing Coordinator 

Cacau Show - May 2013 - Dec 2014

Strategic planning & campaign development – from concept to communication deliveries: TV, sponsorship, print media, merchandising, digital and social. Cacau Show is the largest chain of Chocolate stores in the world, and has more than 2.000 franchise stores throughout Brazil. 

• Media and production budget management and control 

• Promotion and retail communication (trade mkt) coordination 

• Expertise in seasonal projects such as Valentine’s Days, Easter (2013/2014) and Christmas 

• Lead creative agencies and producers, from briefing through final delivery, to develop creative campaigns and content

Account Executive - Freelancer

Lew'Lara\TBWA   Oct 2012 - Apr 2013

Managing the communication development of the accounts Brasil Kirin (Schincariol), GQ Magazine, Raíze, Camargo Corrêa. 

• Client presentations development & creation. 

• Budget control for production. 

• Close interaction with Digital, In-Store & Media teams to ensure consistent & optimized communications across All platafors

Marketing Analyst

Itaú Unibanco - Jan 2005 - Feb 2011

Product planning, events coordination and services marketing for online, offline and direct channels. Tactical management & development of the Itaú Unibanco merger communication project. Itaú Bank is most valuable brand of Brazil.

• Planning & Coordinate internal and external events.

• Budget control. 

• Internal presentations development.