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Definition of Reputation Credits
Maureen Rau
Hello! I'm a seasoned brand marketing professional with a decade of expertise in consumer electronics, FMCG, and TV media industries. My background includes substantial experience in both international and domestic marketing. I excel in collaboration, thriving in cross-functional teams within multicultural environments, and have successfully led partnerships with multiple external agencies. My track record speaks volumes, consistently gaining market share through strategic marketing planning rooted in both user and business goals. Eager to contribute to your team's success, I'm enthusiastic about the opportunity to apply my skills in a new professional challenge. Let's connect and discuss how I can make a valuable impact.
Taipei City, Taiwan
Experience
Assistant Marketing Manager • Lenovo
Feb 2020 - Sep 2023
•Annually/Quarterly marketing planning and budgeting for all sub-brands under consumer segment (including PC, Tablet, Phone, Visual, Accessories categories) and handle products launch at all levels. Monitor and analyze share of voice and provide solution to optimize brand preference and consideration
•Support sales team to initiate campaigns and amplify promotions to maximize sales target.
•360° integrated marketing planning/execution, collaborating with both online & offline sales partners.
•Lead external agency (PR, social, digital media buy, etc) for strategic planning and execution. Enhance brand value and achieve business objective while pay attention on budget controlling.
•Cross functional and cross cultural communication & collaboration between APAC regional team
•Supervise junior marketers and oversee overall marketing results
Senior Global Product Marketing • ASUS
Aug 2016 - Feb 2020
[Campaign and event development]
•Owner of the global campaign for the premium product line ZenBook Series to increase brand awareness
•Led the team to attend global creator event SIGGRAPH 2019 and Adobe MAX 2019 to drive the brand awareness of ProArt Studiobook and ProArt series
•Participate in preparation of global press event and booth demo for worldwide trade shows and media gathering event
[Go-to-market strategies]
•Have led the global launch of over 10 new products across different product lines. Managed and successfully launched ZenBook Series and VR headset in IFA, CES and Computex to increase brand awareness
•Work closely with product management team to define product features and unique selling points
•Budget planning and execution, generating ATL & BTL marketing materials and sales support materials with creative agency or production house, including sales kit, POSM, webpage, content hub, digital MKT assets, various types of videos
•Collaborate with cross-functional team including management, BU, regional/national marketing lead and local marketing teams to achieve communication excellence
APAC Regional Marketing Assistant • Henkel
Nov 2014 - May 2015
•New Product Development: Assisted Regional Brand Manager to work cross functionally with county marketing teams, Supply Chain, R&D, Customer Marketing and Packaging to bring global innovations into the local market
•Artwork Development: Steered more than 10 artwork development processes for APAC regional artwork design. Worked closely with local marketing teams and agencies. Worked with Schawk, Inc (brief, Kodak approval, printing trial, etc)
•Build-up of Retail APAC—Color Category product portfolio for APAC regional and local teams
•Supported country marketing teams with complexity reduction across APAC region
•Active involvement in market research activities, project management, market share reporting, etc
International Project Assistant • French Knitting and Lingerie Federation
June 2014 - Nov 2014
www.la-federation.com
International Marketing Department: 6 months full time intern
•Worked with Eurovet, the world leader of event planner for intimate and swimwear exposition, and supported the organisation of 2014 international B2B trade show in Tokyo and Shanghai
•Accomplished the task of market study reports for lingerie market in several Asian countries (Korea, Japan, Taiwan, Thailand, Malaysia and Pakistan)
•Supported the Marketing director on digital campaigns and commercial events
Journalist • 中國電視新聞台
Oct 2010 - Feb 2013
www.ctv.com.tw
International Centre, News Department
•Responsible for daily news reporting. Determined a published or broadcasted story's emphasis, length, and format and organized materials accordingly
•Present live and recorded commentary via broadcast TV, including 2012 London Olympics and 2012 American Presidential Election
•Communicated with external organizations/advertisers for sponsored projects
Education
EDHEC Business School
Marketing/Marketing Management, General
Bond University
Exchange student
Soochow University
English Language and Literature/Letters
UCLA
International Relations and Affairs
Key Competencies and Skills
- Marketing Strategy
- Marketing Communications
- Marketing Campaigns
- Project Management
- Digital marketing strategy
Languages
- Mandarin— Native
- English — Full Professional Proficiency
- French — Intermediate
Maureen Rau
Hello! I'm a seasoned brand marketing professional with a decade of expertise in consumer electronics, FMCG, and TV media industries. My background includes substantial experience in both international and domestic marketing. I excel in collaboration, thriving in cross-functional teams within multicultural environments, and have successfully led partnerships with multiple external agencies. My track record speaks volumes, consistently gaining market share through strategic marketing planning rooted in both user and business goals. Eager to contribute to your team's success, I'm enthusiastic about the opportunity to apply my skills in a new professional challenge. Let's connect and discuss how I can make a valuable impact.
Taipei City, Taiwan
Experience
Assistant Marketing Manager • Lenovo
Feb 2020 - Sep 2023
•Annually/Quarterly marketing planning and budgeting for all sub-brands under consumer segment (including PC, Tablet, Phone, Visual, Accessories categories) and handle products launch at all levels. Monitor and analyze share of voice and provide solution to optimize brand preference and consideration
•Support sales team to initiate campaigns and amplify promotions to maximize sales target.
•360° integrated marketing planning/execution, collaborating with both online & offline sales partners.
•Lead external agency (PR, social, digital media buy, etc) for strategic planning and execution. Enhance brand value and achieve business objective while pay attention on budget controlling.
•Cross functional and cross cultural communication & collaboration between APAC regional team
•Supervise junior marketers and oversee overall marketing results
Senior Global Product Marketing • ASUS
Aug 2016 - Feb 2020
[Campaign and event development]
•Owner of the global campaign for the premium product line ZenBook Series to increase brand awareness
•Led the team to attend global creator event SIGGRAPH 2019 and Adobe MAX 2019 to drive the brand awareness of ProArt Studiobook and ProArt series
•Participate in preparation of global press event and booth demo for worldwide trade shows and media gathering event
[Go-to-market strategies]
•Have led the global launch of over 10 new products across different product lines. Managed and successfully launched ZenBook Series and VR headset in IFA, CES and Computex to increase brand awareness
•Work closely with product management team to define product features and unique selling points
•Budget planning and execution, generating ATL & BTL marketing materials and sales support materials with creative agency or production house, including sales kit, POSM, webpage, content hub, digital MKT assets, various types of videos
•Collaborate with cross-functional team including management, BU, regional/national marketing lead and local marketing teams to achieve communication excellence
APAC Regional Marketing Assistant • Henkel
Nov 2014 - May 2015
•New Product Development: Assisted Regional Brand Manager to work cross functionally with county marketing teams, Supply Chain, R&D, Customer Marketing and Packaging to bring global innovations into the local market
•Artwork Development: Steered more than 10 artwork development processes for APAC regional artwork design. Worked closely with local marketing teams and agencies. Worked with Schawk, Inc (brief, Kodak approval, printing trial, etc)
•Build-up of Retail APAC—Color Category product portfolio for APAC regional and local teams
•Supported country marketing teams with complexity reduction across APAC region
•Active involvement in market research activities, project management, market share reporting, etc
International Project Assistant • French Knitting and Lingerie Federation
June 2014 - Nov 2014
www.la-federation.com
International Marketing Department: 6 months full time intern
•Worked with Eurovet, the world leader of event planner for intimate and swimwear exposition, and supported the organisation of 2014 international B2B trade show in Tokyo and Shanghai
•Accomplished the task of market study reports for lingerie market in several Asian countries (Korea, Japan, Taiwan, Thailand, Malaysia and Pakistan)
•Supported the Marketing director on digital campaigns and commercial events
Journalist • 中國電視新聞台
Oct 2010 - Feb 2013
www.ctv.com.tw
International Centre, News Department
•Responsible for daily news reporting. Determined a published or broadcasted story's emphasis, length, and format and organized materials accordingly
•Present live and recorded commentary via broadcast TV, including 2012 London Olympics and 2012 American Presidential Election
•Communicated with external organizations/advertisers for sponsored projects
Education
EDHEC Business School
Marketing/Marketing Management, General
Bond University
Exchange student
Soochow University
English Language and Literature/Letters
UCLA
International Relations and Affairs
Key Competencies and Skills
- Marketing Strategy
- Marketing Communications
- Marketing Campaigns
- Project Management
- Digital marketing strategy
Languages
- Mandarin— Native
- English — Full Professional Proficiency
- French — Intermediate