Michael Wald Founder at Modular Agency, Content Marketing & PR Taipei, TW [email protected] Experience Founder & Project Manager, Modular Agency, December 2019 – Present, Taipei, Taiwan Managing content and marketing projects with a team for technology clients and PR firms, including Microsoft, Acer, Lenovo, Apple, Golin, Edelman, and more. Some services we provide include: • Content strategy • Writing blog articles • Writing press releases • Social influencer campaigns • Content project management • Search Experience Optimization (SEO) • Translation project management (Chinese to English, and English to Chinese) • Product marketing copy including website, social media, and more. Project Manager & Account Manager, Level Interactive

reporting. Manage and mentor team of 3 people. Europe PR Manager , May 2009 ~ SepConnected PR Managed PR strategy and plan for several global technology clients including audio business Plantronics producing solid measurable results across 12 European countries. As lead agency, managed and co-ordinated network of 6 PR agencies for key tech clients. Drafted all PR materials, including press releases, press kits, Q&As, messaging, bylined articles and social posts. Managed global reporting (media and competitor analysis, global coverage reports, activity). EMEA PR Manager , Oct 2006 ~ AprDolby Developed bespoke PR campaigns for various market

East Asia & the Greater China Consumer marketer. Specialize in Content marketing, social media marketing, inbound Email marketing/ project management & event management. Digital Marketing Manager Central Singapore, SG [email protected] Skills Digital Marketing Social Media strategy, Google Analysis, Google Ads, Facebook Ads, Instagram Ads, Content Strategy, Community strategy, Email Marketing, SEM, SEO 360 Marketing Marketing budget control, Pricing strategy, packaging design, targeted audiences analysis,Consumer Behaviour knowledge, Customers Royalty Programme development,Event Strategy development, Event Organise, O2O, Products Launch Event, Roldshow, outdoor activities Public Relationship PR strategy development, media relations development, media relationships caring, Press

of the Hanoi-based marketing events. Managed and engaged with different stakeholders to guarantee mutual understanding and satisfaction. Communications Strategist • The PAN Group Joint Stock Company NovemberJuly 2017 | Hanoi, Vietnam Optimized company's internal communications channels, making it 20% more user-friendly. Streamlined the press release writing process, halving it to 2 instead of 4 hours. Spearheaded monthly CSR campaigns, tripling media coverage frequency from 2 articles/month to 6 articles. Education RMIT University Vietnam Professional Communications •Skills Content Marketing Social Media Planning PR & Events Strategy Planning Languages Vietnamese — Native or Bilingual English — Professional

both internal and external communications strategy - Supervise PR content that disseminated in monthly basis - Supervise social media content that includes Instagram, Twitter, Facebook, and TikTok - Supervise blog and SEO content - Supervise internal communications that includes newsletter and company events - Supervise employer branding activity and content on LinkedIn and Instagram - Advise leadership team in terms of communications strategy PR Manager • Traveloka NovemberMarch 2019 | Jakarta, Indonesia - Develop public relations strategy to inform and influence media and targeted external organizations - Develop, write and edit external announcements e.g. Press release - Build strong relationship with press, media, and i...

reasonable. Manage all of the commission agents(Ruten, Pchome, Payeasy). To make sure the merchants expose on their website efficiently and keep ROI reasonable. Responsible for both product strategy and product marketing. Defined product strategy and roadmap. Gathered and prioritized product and customer requirements. Delivered market & product requirement documents and product specifications. UI/ UX Make sure the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product. NovOctAdvertising Optimizer • adGeek Marketing Strategy Maintain relationships with cli...

have acquired basic knowledge about social marketing, video filming and editing, and marketing planing. Successfully guided many new brands to start. [email protected], TW Education Skills Certifications Asia University Department of business Management∙ Course： Market analysis / investment/ market research ∙ G Suite ∙ Adobe : AI PR AE ∙ branding strategy ∙ Activity planning in Hosting ∙ Sports knowledge： Sports Injury Prevention/ Fitness/ N utrition ∙ Google Ads ∙ City & Guild (Award in Selling) ∙ International lifeguard ∙ Basketball coach C level ∙ Swimming coach C level Work History Freelancer - Forms & Means Design Studio JuneNow Brand design consultant Coach new brands to