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职场能力评价定义
-— Nasrallah Elkhateeb —-
An expert in managing and implementing digital strategies, as well as managing and developing digital content for B2C & B2B businesses.
- As part of my previous job, I managed content for government websites, such as the UAE Ministry of Foreign Affairs and International Cooperation's official website, and many private companies, and many of its eCommerce stores inside and outside the UAE.
As well as, Developing campaigns, monitoring them, analyzing them, and launching them, and Planning improvement recommendations of product performance. Keeping track of a website's traffic statistics, search engines rankings, and tracking marketing campaigns.
With a major CRM experience, including Salesforce, Hubspot, and others, and an In-depth experience in eCommerce products and services from product research to customer care in the areas of catalog management, inventory management, vendor management, web page optimization, and lead generation.
Work Experience
Digital Marketing Executive
Over six years of hands-on experience in the GCC and MENA markets, as generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy.
- With the ability to monitor and analyze competitors' activities, identify strategies for optimizing customer satisfaction initiatives, and coordinate all of these activities.
Multi-industry expert in: -
Retail, Fashion, FMCG, Health Care, Insurance, Fitness, Real Estate, Automotive, Travel, and Events.
April 2019 - Present
AITES
My role at AITES is multitasking, and the following are the most important daily and recurring responsibilities I have: -
- Track traffic flow and click-through reports for developing the strategy for products and services.
- Developing multichannel marketing messages to boost sales for the customers.
- Managing all digital marketing activities, such as SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- Daily management of content and catalogs, and creating landing pages, and A/B Testing.
- Optimizing current campaigns and launching new ones, and optimizing strategies.
- Mentored junior team members in leadership, decision-making, and budget development, and Train employees on new media usage in digital marketing.
- Using the best programmatic, testing, and targeting tactics for digital marketing.
- Optimize customer value through continuous application of digital customer insights.
- Checks and identify and suggest fixes such as (broken links, content, UX, etc.). and assessment on demand.
- Strong in data analytics (A/B testing, reporting, spotting indicators and patterns) and able to apply that in pivot tactics.
Oct 2021 - Dec 2021
Adrenaline Travel
My role at Adrenaline focused on special offers on UAE national day and new year, I succeeded in generating leads coverage of all packages and more, by Meta ads.
- Creating full content and designs, such as packages designs and social media videos and ads.
- Reset to all audiences and create custom audiences for all future packages.
- Optimizing CTR and lower price for conversions to 60%.
Private Label Retailer
With extensive experience working with the most successful e-commerce platforms in the world. By boosting ROI and KPIs by building customer loyalty through sales and marketing.
- Lastly, I strive to build an enjoyable experience from idea to delivery to customer care.
October 2019 - Dec 2021
Amazon FBA
I started by conducting an in-depth search on Amazon, and analyzing social media trends to find top selling products, all by following the below roles and experiences: -
- Finding keywords research, optimizing the list, and creating a content configuration with keywords. and researching and understanding market trends and competition.
- Writing of listing content (Title, Bullet Points, variation, and Description), with following SEO guidelines and amazon tips.
- Design and improve products photos and videos to increase conversion rate.
- Creating, and optimization product landing page to launch amazon ads campaigns.
- Following customer reviews and interactive with them to increase organic impressions
- Tracking inventory and shipment with customer and email answering, and reporting account performance metrics.
June 2019 - Oct 2021
Noon Sales Specialist
As a representative of sellers, I assist them in finding high-quality, high-profitability products based on the following experiences: -
- Developing successful marketing campaigns and implementing them from concept to implementation.
- Reviewing competitor's and social media presence on a weekly basis and providing summaries to management.
- Increase the conversion rate of products by improving their photos and videos.
- Monitoring lead times to make sure product is delivered timely.
May 2017- Present
Online Sales Specialist
The journey starts with in-depth Amazon, AliExpress, and social media trends analysis to find top selling products with viability and profitability and also find big retail stores in the customer's local area.
Through market research, purchasing products from manufacturers' major suppliers within the country, or importing directly from factories abroad through specialized stores such as Alibaba, we have deep experience practicing e-commerce on the largest retail platforms in the world, and focusing on: -
- Sourcing Consultant:
This includes providing consulting and suggestions while you purchase goods. - Digital Marketing/Content Manager:
This includes Social Media Management and Marketing | Search Engines | Display Ads | Mobile Search | Blogs | Affiliate Networks. - Order fulfillment
This includes: Marketing | Order Processing | Update Tracking to your Store | Full management.
Content Manager
Covering original content and full optimization, starting from on-page optimization, off-page optimization, link building, and technical work, and assigning roles and tasks to the team, and keeping track of a website's traffic statistics and search engine rankings, and tracking marketing campaigns.
January 2016 - April 2019
Emirates Content
My role at Emirates Content is combined work for government agencies, companies, and private bodies, and the following are the most important daily and recurring responsibilities I have: -
- Creating new content strategies that can help to reach its traffic goals.
- Manage a content team that includes writers, graphic designers, videographers, etc.
- Responsible for content across all platforms, including social media.
- Provide technical, editorial, and creative support to members of the team.
- Rank well in search engines by writing search engine copy that is optimized for search engines (SEO) while remaining and informative.
- Writing and publishing articles that target a specific set of keywords.
- Analyzing website traffic and user engagement metrics with content management systems, and maintenance.
March 2021 - Aug 2021
ARIOUS Gold
My role at ARIOUS is to design and develop a website and manage hosting and website.
- Full design website by WordPress and some plugins, such as Elementor, and Slider Revolution.
- Install hosting and emails for all employees.
- I assisted with content and concept for a movie being produced by a production company.
Projects
Official Website Of UAE Ministry of Foreign Affairs and International Cooperation.
Official Website Of UAE Minister of Foreign Affairs and International Cooperation.
Official Website Of UAE Genetic Diseases Association.
March 2016 - April 2019
Sharepoint Administrator
Emirates Content
Provide support and training, monitor bandwidth, manage space, maintain backups, and troubleshoot issues.
Providing technical support to ensure the proper rotation of the team while managing all content images inside the site and with flexible solutions to illustrate all tasks professionally, and working daily to provide the tools to facilitate the process of managing content in all its forms.
Projects: -
- Official Website Of UAE Ministry of Foreign Affairs and International Cooperation.
Official Website Of UAE Minister of Foreign Affairs and International Cooperation.
Contacts
Dubai - United Arab Emirates [email protected] +971 52 155 0862
Education
Alexandria University
High Diploma Accounting of Computer. • 2013 - 2014
Alexandria University
Bachelor's degree Management Information Systems • 2008 - 2012
Certifications
New Horizon College of Engineering
Web Management and Webmaster • 2012 - 2012
Enter Center - Adobe Training
Graphic Diploma • 2011 - 2012
Courses
HubSpot Academy
Digital Advertising
2020
SEMRUSH Academy
Affiliate Marketing
2020
Advanced Advertising
2018
Simplilearn Academy
Advanced Search Engine Optimization
2019
Personal Information
Languages
- Arabic ▸ Native
- English ▸ Advanced
Skills
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing (SEM)
- Management Data Analytics
- Email Marketing
- Digital Designs
- Ecommerce Operations
- Lead Generation
- Marketing Automation
- eCommerce Product Management
- Market Research
- eCommerce SEO
CRM Systems
- Customer Experience Management (CEM)
- HubSpot Marketing Hub
- Salesforce Sales Cloud
- Zoho CRM Software
- Monday Platform
Software
- Microsoft 365 Suite
- Adobe Creative Suite
- Adobe Commerce Cloud (ACC)
- Google Suite
- Online Tools
Management
- Teamwork, and Team Leadership
- Buyer Persona, and User Personas
- Team Management, and Building
- Business research, and Usability
- Competitor analysis
- Marketing Management
- Strategic Content Planning
Platforms
- Google Marketing Platform
- LinkedIn Ads, and Meta Ads
- TikTok, Snapchat, and Twitter Ads
- Digital Experience Platform (DXP)
- Pay per install networks
- Native Ads Network
- Affiliate Network
-— Nasrallah Elkhateeb —-
An expert in managing and implementing digital strategies, as well as managing and developing digital content for B2C & B2B businesses.
- As part of my previous job, I managed content for government websites, such as the UAE Ministry of Foreign Affairs and International Cooperation's official website, and many private companies, and many of its eCommerce stores inside and outside the UAE.
As well as, Developing campaigns, monitoring them, analyzing them, and launching them, and Planning improvement recommendations of product performance. Keeping track of a website's traffic statistics, search engines rankings, and tracking marketing campaigns.
With a major CRM experience, including Salesforce, Hubspot, and others, and an In-depth experience in eCommerce products and services from product research to customer care in the areas of catalog management, inventory management, vendor management, web page optimization, and lead generation.
Work Experience
Digital Marketing Executive
Over six years of hands-on experience in the GCC and MENA markets, as generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy.
- With the ability to monitor and analyze competitors' activities, identify strategies for optimizing customer satisfaction initiatives, and coordinate all of these activities.
Multi-industry expert in: -
Retail, Fashion, FMCG, Health Care, Insurance, Fitness, Real Estate, Automotive, Travel, and Events.
April 2019 - Present
AITES
My role at AITES is multitasking, and the following are the most important daily and recurring responsibilities I have: -
- Track traffic flow and click-through reports for developing the strategy for products and services.
- Developing multichannel marketing messages to boost sales for the customers.
- Managing all digital marketing activities, such as SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- Daily management of content and catalogs, and creating landing pages, and A/B Testing.
- Optimizing current campaigns and launching new ones, and optimizing strategies.
- Mentored junior team members in leadership, decision-making, and budget development, and Train employees on new media usage in digital marketing.
- Using the best programmatic, testing, and targeting tactics for digital marketing.
- Optimize customer value through continuous application of digital customer insights.
- Checks and identify and suggest fixes such as (broken links, content, UX, etc.). and assessment on demand.
- Strong in data analytics (A/B testing, reporting, spotting indicators and patterns) and able to apply that in pivot tactics.
Oct 2021 - Dec 2021
Adrenaline Travel
My role at Adrenaline focused on special offers on UAE national day and new year, I succeeded in generating leads coverage of all packages and more, by Meta ads.
- Creating full content and designs, such as packages designs and social media videos and ads.
- Reset to all audiences and create custom audiences for all future packages.
- Optimizing CTR and lower price for conversions to 60%.
Private Label Retailer
With extensive experience working with the most successful e-commerce platforms in the world. By boosting ROI and KPIs by building customer loyalty through sales and marketing.
- Lastly, I strive to build an enjoyable experience from idea to delivery to customer care.
October 2019 - Dec 2021
Amazon FBA
I started by conducting an in-depth search on Amazon, and analyzing social media trends to find top selling products, all by following the below roles and experiences: -
- Finding keywords research, optimizing the list, and creating a content configuration with keywords. and researching and understanding market trends and competition.
- Writing of listing content (Title, Bullet Points, variation, and Description), with following SEO guidelines and amazon tips.
- Design and improve products photos and videos to increase conversion rate.
- Creating, and optimization product landing page to launch amazon ads campaigns.
- Following customer reviews and interactive with them to increase organic impressions
- Tracking inventory and shipment with customer and email answering, and reporting account performance metrics.
June 2019 - Oct 2021
Noon Sales Specialist
As a representative of sellers, I assist them in finding high-quality, high-profitability products based on the following experiences: -
- Developing successful marketing campaigns and implementing them from concept to implementation.
- Reviewing competitor's and social media presence on a weekly basis and providing summaries to management.
- Increase the conversion rate of products by improving their photos and videos.
- Monitoring lead times to make sure product is delivered timely.
May 2017- Present
Online Sales Specialist
The journey starts with in-depth Amazon, AliExpress, and social media trends analysis to find top selling products with viability and profitability and also find big retail stores in the customer's local area.
Through market research, purchasing products from manufacturers' major suppliers within the country, or importing directly from factories abroad through specialized stores such as Alibaba, we have deep experience practicing e-commerce on the largest retail platforms in the world, and focusing on: -
- Sourcing Consultant:
This includes providing consulting and suggestions while you purchase goods. - Digital Marketing/Content Manager:
This includes Social Media Management and Marketing | Search Engines | Display Ads | Mobile Search | Blogs | Affiliate Networks. - Order fulfillment
This includes: Marketing | Order Processing | Update Tracking to your Store | Full management.
Content Manager
Covering original content and full optimization, starting from on-page optimization, off-page optimization, link building, and technical work, and assigning roles and tasks to the team, and keeping track of a website's traffic statistics and search engine rankings, and tracking marketing campaigns.
January 2016 - April 2019
Emirates Content
My role at Emirates Content is combined work for government agencies, companies, and private bodies, and the following are the most important daily and recurring responsibilities I have: -
- Creating new content strategies that can help to reach its traffic goals.
- Manage a content team that includes writers, graphic designers, videographers, etc.
- Responsible for content across all platforms, including social media.
- Provide technical, editorial, and creative support to members of the team.
- Rank well in search engines by writing search engine copy that is optimized for search engines (SEO) while remaining and informative.
- Writing and publishing articles that target a specific set of keywords.
- Analyzing website traffic and user engagement metrics with content management systems, and maintenance.
March 2021 - Aug 2021
ARIOUS Gold
My role at ARIOUS is to design and develop a website and manage hosting and website.
- Full design website by WordPress and some plugins, such as Elementor, and Slider Revolution.
- Install hosting and emails for all employees.
- I assisted with content and concept for a movie being produced by a production company.
Projects
Official Website Of UAE Ministry of Foreign Affairs and International Cooperation.
Official Website Of UAE Minister of Foreign Affairs and International Cooperation.
Official Website Of UAE Genetic Diseases Association.
March 2016 - April 2019
Sharepoint Administrator
Emirates Content
Provide support and training, monitor bandwidth, manage space, maintain backups, and troubleshoot issues.
Providing technical support to ensure the proper rotation of the team while managing all content images inside the site and with flexible solutions to illustrate all tasks professionally, and working daily to provide the tools to facilitate the process of managing content in all its forms.
Projects: -
- Official Website Of UAE Ministry of Foreign Affairs and International Cooperation.
Official Website Of UAE Minister of Foreign Affairs and International Cooperation.
Contacts
Dubai - United Arab Emirates [email protected] +971 52 155 0862
Education
Alexandria University
High Diploma Accounting of Computer. • 2013 - 2014
Alexandria University
Bachelor's degree Management Information Systems • 2008 - 2012
Certifications
New Horizon College of Engineering
Web Management and Webmaster • 2012 - 2012
Enter Center - Adobe Training
Graphic Diploma • 2011 - 2012
Courses
HubSpot Academy
Digital Advertising
2020
SEMRUSH Academy
Affiliate Marketing
2020
Advanced Advertising
2018
Simplilearn Academy
Advanced Search Engine Optimization
2019
Personal Information
Languages
- Arabic ▸ Native
- English ▸ Advanced
Skills
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing (SEM)
- Management Data Analytics
- Email Marketing
- Digital Designs
- Ecommerce Operations
- Lead Generation
- Marketing Automation
- eCommerce Product Management
- Market Research
- eCommerce SEO
CRM Systems
- Customer Experience Management (CEM)
- HubSpot Marketing Hub
- Salesforce Sales Cloud
- Zoho CRM Software
- Monday Platform
Software
- Microsoft 365 Suite
- Adobe Creative Suite
- Adobe Commerce Cloud (ACC)
- Google Suite
- Online Tools
Management
- Teamwork, and Team Leadership
- Buyer Persona, and User Personas
- Team Management, and Building
- Business research, and Usability
- Competitor analysis
- Marketing Management
- Strategic Content Planning
Platforms
- Google Marketing Platform
- LinkedIn Ads, and Meta Ads
- TikTok, Snapchat, and Twitter Ads
- Digital Experience Platform (DXP)
- Pay per install networks
- Native Ads Network
- Affiliate Network