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Avatar of Jonathan Chuang.
Avatar of Jonathan Chuang.
Product Marketing & Operation Expert, Content Commerce @Alibaba Group
2021 ~ Present
Senior Marketing Manager/Marketing Director
Within one month
Jonathan Chuang Career Highlights ✍🏻 Integrated Marketing Skills to Solve Business Challenges: Brand Marketing, Media & Martech ✍🏻 Cross-functional Bridger & Communicator: Maximize Resources Use and Impact Taipei City, Taiwan 工作經歷 Product Marketing & Operation Expert, Content Commerce • Alibaba Group 十一月Present ✍🏻 Martech-driven Content Marketing Operations: Build Creators Community for B2C & C2C Commerce & Monetization 📐 Role & Responsibilities - Martech project management (PMM) & operations (Ops PM): manage product development project, initiate MRD based on business insights, bridging product manager, front/back-end & algorism engineers, for daily operations like content-produce-and-consume-system
Marketing Communications
Product Marketing
ECommerce Product Development
Employed
Ready to interview
Full-time / Interested in working remotely
10-15 years
FuJen Catholic University
Japanese Language & Culture
Avatar of Jeffery Chiang Hsieh.
Avatar of Jeffery Chiang Hsieh.
Past
Global Strategic Partnerships Manager @Adtiming
2022 ~ 2023
Business Development or Key Account Management or Client Acquisition or bundled in.
Within one month
Traffic monetization strategy for overseas markets - Acquired 600+ long-term partnership clients, ranked as the top SDR across APAC with a 37% YoY growth - Proactively collaborated with cross-functional stakeholder across Google to onboard and accelerate 180+ accounts, generating over US$17M for Google Admob and AdSense - Pioneered App Monetization Consultation to explore and incubate new opportunities, resolved monetization performance issues for 30+ accounts, and unlocked US$6M in potential revenue - Accelerated clients’ business growth by 122% at scale through presenting marketing plans, campaign optimization strategies and industry insights to publishers - Mentored new team members in communication skills and
Microsoft Office
Google Analytics
Word
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
Tsinghua University
Real Estate
Avatar of the user.
Avatar of the user.
Past
Engineer @量子方舟
2020 ~ Present
Full Stack Developer
Within one month
IOS Development
Backend Development
Amazon Web Services (AWS)
Unemployed
Open to opportunities
Full-time / Remote Only
6-10 years
上海理工大學
金融系
Avatar of the user.
Avatar of the user.
Product Developer @群暉科技 Synology Inc.
2023 ~ Present
Senior Android Engineer
Within one month
Android
Java
Smali
Employed
Open to opportunities
Full-time / Interested in working remotely
6-10 years
淡江大學
資訊工程
Avatar of Liao Chiao Yun.
Avatar of Liao Chiao Yun.
Marketing Director @MicroAd, Inc.
2019 ~ 2021
Within three months
Liao Chiao Yun [email protected] Marketing | Media Editor-in-Chief|E-commerce| Advertising placement | User growth| Business development|Web3 6 years of experience in digital advertising agency, leading a team of over 20 people. 2 years of experience as a WEB3 marketing manager, focusing on user growth. Ann Liao Work Experience Marketing Manager • BITGIN TECH CO., LTDPresent Developed and executed marketing and brand strategies to enhance brand visibility and engagement. Drove user growth initiatives, expanding user base through marketing campaigns and user acquisition strategies. Managed online and offline marketing campaigns, leveraging diverse
Canva Grapic Design
CapCut Video Editor
GPT-4
Employed
Open to opportunities
Full-time / Remote Only
6-10 years
Shih Hsin University
口語傳播學系
Avatar of 陳婉玲.
Avatar of 陳婉玲.
Analyst @Business Next Media Corp.
2017 ~ 2019
Data Analyst、Data Engineer、Data Scientist、Customer Experience Analyst
Within one month
Wan-Ling (Lyn), Chen CAREER SUMMARY 7 years of diverse data and AI experience in engineering and advisory roles across varied industries. Provided end-to-end advisory on data and AI solutions, covering data platforms, lakehouse architecture, data security & LLM. Led PoCs delivery, solution design, and workshop execution for clients' digital transformation. Managed data architecture across 70 global offices, demonstrating adaptability in complex data landscapes. Actively participated in projects addressing board portfolios such as data and AI, security, and automation. Achieved a 76.6% revenue boost through strategic volume monetization. Goal-oriented, curious
Python
SQL/MySQL
Databases
Employed
Full-time / Interested in working remotely
4-6 years
National Taiwan University
Psychology
Avatar of the user.
Avatar of the user.
Venture Business / Project Director @Ark Wisdom Co., Ltd.
2021 ~ 2022
產品經理/產品企劃/產品行銷
Within six months
PowerPoint
Excel
AutoCAD
Employed
Full-time / Interested in working remotely
6-10 years
聖約翰科技大學
資訊工程學系
Avatar of Olivia Chen.
Avatar of Olivia Chen.
Manager, Commerce @EssenceMediacom
2022 ~ Present
E-Commerce Marketing Consultant
Within six months
Analyzed sales data, implementing strategies for improved conversion rates. Identified market trends, negotiated potential co-branding collaborations. Oversaw the marketing budget for Yahoo Store and Auction. Category Manager, Auction B2B Marketing Yahoo • JulDecy6m) Led Auction product marketing, implementing go-to-market plans to enhance acquisition. Boosted monetization through strategic add-on features in collaboration with product and UI/UX teams. Created seller educational content and sales kits, streamlining the onboarding process for sellers. Category Executive, Auction Sales Yahoo • JanJuny6m) In charge of Women’s Bags and Shoes, Luxury Goods category. Served as
Word
PowerPoint
Google Drive
Employed
Not open to opportunities
Full-time / Interested in working remotely
6-10 years
National Chengchi University
Advertising
Avatar of 陳彥華.
Offline
Avatar of 陳彥華.
Offline
Product Owner @Gamania 遊戲橘子數位科技股份有限公司
2021 ~ Present
Product Owner, Product Manager, Monetization Manager
Within two months
personalization services. Building data analytics structure, designing data dashboards by using Bigquery, Looker studio...and other tools, and optimizing products based on data insight. Implement product UX optimization. Global Views-Commonwealth Publishing Group, Product/Project Director, Mar 2020 ~ Key Performances: Rebuild web ad monetization structure, growth monetization ability x3. Implement waterfall article read method, growth pageviews +15%. Responsibilities: Lead creation and management of the product roadmaps: CDP, Line chatbot offline event platform...etc. Cross teams cooperate, communicate. Digital transformation projects plan & implement. Owned projects
PowerPoint
Excel
Google Drive
Employed
Full-time / Interested in working remotely
10-15 years
Ming Chuan University
I/O Psychology
Avatar of HAIDER Kamal.
Avatar of HAIDER Kamal.
Sr. Game Developer Team Lead @Alam Digital
2022 ~ 2023
Sr. Game Developer Team Lead
More than one year
Controls AI • Vehicle Enter Exit System • Vehicle Engine Sound • Performance Improvement (Batches FPS) • Upgraded project from URP to HDRP. • Terrain Generation (Roads Trees Mountains) JanuaryMay 2020 Game Developer Coding Cannon • Android Game developer • Desktop Game Developer • Game Optimization • Game Graphic Designer • Animation Management • Sound Editing • C# Scripting • Game Monetization JanuaryDecember 2019 Web Development & Marketing Officer Source House General Trading L.L.C • Website Developer • Ecommerce Platform Developer • Online Marketing • System Management • Ads Designer • Ad Management MarchDecember 2019 IT Officer - System Manager Instrumed Pvt Ltd • Website Developer • Ecommerce Platform Developer • Online Marketing • System Management • Ads Designer • Ad
Unity3D
Blender ( 3D Modeling )
Metaverse
Full-time / Interested in working remotely
4-6 years
NUST
Computer Software Engineering

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Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
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Leadership
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Within two months
Product Owner / Product Manager / Monetization Manager
Logo of Gamania 遊戲橘子數位科技股份有限公司.
Gamania 遊戲橘子數位科技股份有限公司
2021 ~ Present
Taipei, 台灣
Professional Background
Current status
Employed
Job Search Progress
Professions
Project / Product Management
Fields of Employment
Information Services
Work experience
10-15 years
Management
I've had experience in managing 15+ people
Skills
PowerPoint
Excel
Google Drive
Axure RP
Google Analytics
search console
Adobe XD
Management Skills
CSS
jQuery
Google Tag Manager
Google Trends
Google Data Studio
XMind
Flurry
Firebase Analytics
WordPress
Presentation Skills
Project Management
Budgeting & Forecasting
User Interface Prototyping
SSP
DSP
Admob
Adsense
Google Ad Manager (DFP)
SEO
Languages
Chinese
Native or Bilingual
English
Intermediate
Job search preferences
Positions
Product Owner, Product Manager, Monetization Manager
Job types
Full-time
Locations
Taipei, 台灣
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
Ming Chuan University
Major
I/O Psychology
Print
Jufxxfrproyn4pky3o7t

Neil Chen

Senior Product Manager in the digital and software industries. Experienced with all stages of the development cycle for web, APP, and SaaS products. Strong background in product/project management and data analytics.

Product Owner, Product Manager, Monetization Manager
Taipei, TW
[email protected]

Skills


Planning & Management

Axure RP, SEO, Adobe XD, Google Tag Manager, Google Trends, XMind


Data Analytics

Google Analytics, Search Console, Google Data Studio, Google Webmaster Tool, Flurry, Firebase Analytics


Programming

HTML, CSS, Javascript


Documentation

Word, PowerPoint, Excel, Google Docs


others

Management Skills, Presentation Skills, Project Management, Budgeting & Forecasting

Work Experience

Gamania Digital Entertainment, Product Owner, Jul 2021 ~

  1. Developed product roadmap for bf! Engagement module. 
  2. Implement workflow improvement program, integrate the Jira Software in our workflow with automation set to improve workflow effectiveness. - Integration AI services, provide several personalization services. 
  3. Building data analytics structure, designing data dashboards by using Bigquery, Looker studio...and other tools, and optimizing products based on data insight.
  4. Implement product UX optimization.

Global Views-Commonwealth Publishing Group, Product/Project Director, Mar 2020 ~

Key Performances:

  • Rebuild web ad monetization structure, growth monetization ability x3.
  • Implement waterfall article read method, growth pageviews +15%.

Responsibilities:  

  1. Lead creation and management of the product roadmaps: CDP, Line chatbot offline event platform...etc.
  2. Cross teams cooperate, communicate.
  3. Digital transformation projects plan & implement.

Owned projects:

  1. Owned CDP: cross-site & cross-platform user behavior tracking, tagging, and data utilization tools (advertising, behavior predict, content recommendation)
  2. Line chatbot offline event platform (cross-bu, Saas like).
  3. Content NLP analytics, data mining, data utilization tools develop.
  4. Website ad format developer (underlay, float, video...etc), ad tech integration.
  5. Build data dashboard, data analytics, solve solution implement.
  6. Website maintain.

WangYu Digital Technology INC., BU head (ck101.com), Oct 2018 ~ Dec 2019

Key Performances:

  • Lead APP updated to improve User experience, growth DAU x2 with marketing solutions.
  • Management scope: 5 departments, around 25-30 members.

Responsibilities:

  1. Lead creation and management of the product roadmaps, content strategy, and marketing strategy.
  2. Lead end-to-end product development activities of web and app products.
  3. Contact and negotiate with 3rd party partners.

WangYu Digital Technology INC., Monetization Manager, Oct 2017 ~ Sep 2019

Key Performances:

  • Growth monetization ability (revenue per thousand page views) to 110%.
  • Management scope: 3 members.

Responsibilities:

  1. Lead creation and management of the website monetization strategy.
  2. Plan and management Website ADs placement and ads service platforms (GAM).
  3. Survey and concatenation with AD networks, SSPs.
  4. ADs testing, monitor, and optimization with HTML, CSS, Javascript, and jQuery.
  5. Data analysis and grow drive.

WangYu Digital Technology INC., Product Manager, Jul 2016 ~ Sep 2017

  1. Creation of product roadmaps and competitive product analysis.
  2. Websites and APPs wireframe design.
  3. Projects and release management.
  4. testing and QA.
  5. Product marketing.
  6. User experience research.

1111 Job Bank, Deputy Manager, Jul 2009 ~ Jun 2016

  1. HRIS and assessment platform wireframe design, technical specs.
  2. Websites prototyping.
  3. HRIS pre-sale and customized services.
  4. Customized service projects management.
  5. Work closely with designers and engineers.
  6. Assessment questions writing and testing.

Education

Ming Chuan University, Master's degree, I/O Psychology, 2013 ~ 2015

I/O Psychology

Po97tr6zybtbnbdrsuhx

Chinese Culture University, Bachelor's degree, Applied Psychology, 2003 ~ 2007

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Portfolios

AI 個人化動態內容推薦

▶️ Demo video

  • 和 Data 團隊合作推出個人化動態內容推薦系統
  • 結合各種內容型態 (社群、漫畫、小說、新聞...等)
  • 整合營運、行銷工具
#AI
 
#ML
#Info structure design
 

Paragraph image 04 00@2x

基於社群互動的多媒體通知訊息


建立通知系統架構,透過通知喚回用戶,維持產品印象、提升回訪率。

Paragraph image 04 00@2x

數據梳理 & Dashboard 設計

  1. 使用 Looker studio 整合 Biguery、Google sheets、GA...等不同資料來源。
  2. 建立數據 Dashboard 供日常營運觀察及即時策略規劃運用。

#Google sheets
#Bigquery
 
#Looker Studio
#Google Analytics
#Data analysis
#Dashboard

Paragraph image 04 00@2x

CDP (Product Manager)

  • 跨站使用行為追蹤。
  • 跨平台 (Line, Web) 使用行為追蹤。
  • 受眾分群貼標。
  • 受眾分群邏輯建立。
  • 受眾資料跨平台應用 (Line, Facebook, Google GDN...etc)。
  • 數據挖掘、應用。
  • Data driven growth hack。
#CDP
#CRM
#Data driven
#Growth hack

遠見天下文化活動通 (Product Manager)

https://page.line.me/gvm.pass

  • 產品 roadmap 規劃、推進。
  • User Flow、wireframe。
  • 功能模組:
    • 報名 (Line、網頁、匯入)
    • 報到 (掃描報到、自助報到)
    • 現場互動提問
    • 問卷
    • 指定對象訊息
#Line
 
#Cross-platform
#Saas
 

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書展轉盤抽獎活動 

(Project Manager / Frontend developer)

https://neilchen1985.github.io/202101_國際書展/

  • 活動流程、行銷資源規劃。
  • 專案時程控管。
  • 充當前端工程師。
#O2O Event
#Frontend
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卡提諾論壇 (Product Owner)

https://ck101.com/

  • 內容策略制定。
  • 全渠道行銷 Omni channel marketing 策略規劃。
  • 流量變現 Traffic monetization,優化廣告串接方式,並積極嘗試新廣告技術,推升整體變現能力上升10%。
  • Web&APP UX 研究及優化推動
  • 以 Scrum 敏捷開發推動APP 以 UX 為主軸大規模改版,並推動與幸福堂 O2O 合作案,grow DAU x2。
#Web
#APP
#Scrum
#Product Owner
#Marketing
#O2O

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卡提諾狂新聞

https://crazy.ck101.com/

研究、規劃並推動狂新聞數位平台,領導新產品發展,進行競品研究並規劃Web/APP平台 UI 及功能,與設計師及工程師合作完成開發並上線,規劃並執行行銷活動,同時負責社群平台經營。 

  • 競品研究
  • Wireframe, prototype, spec
  • 行銷活動規劃、執行
  • 社群經營操作
  • 易用性測試
  • 數據分析
#RWD
#Web
#APP
#Wireframe
#Prototype
#Product Management
#Project management
#Marketing

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Paragraph image 04 01@2x

FUNIN放映

後整併為卡提諾論壇娛樂頻道

https://ck101.com/enjoyment/

Web UI及功能需求分析、規劃、開發專案管理

#Web
#Wireframe
#Prototype
#User flow
#Flow chart

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Paragraph image 04 01@2x

B端系統功能、UI規劃

人力銀行 eHR 服務系統

https://ehr.1111.com.tw/

  • 模組架構規劃 (組織管理、人員管理、招募管理、測評工具、出缺勤管理...等),並預留未來擴增模組
  • 操作流程、UI規劃
  • 資料結構規劃
#Web
#Wireframe
#Prototype
#User flow
#Flow chart
Paragraph image 04 00@2x

Mandarin

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陳彥華

擅長產品規劃、流量變現、團隊管理,熟悉各種 Web、APP 開發及分析工具

Product Owner, Product Manager, Monetization Manager
Taipei, TW
[email protected]

技能


數位平台規劃、管理

Axure RP, SEO, Adobe XD, Google Tag Manager, Google Trends, XMind


數據分析

Google Analytics, Search Console, Google Data Studio, Google Webmaster Tool, Flurry, Firebase Analytics


程式設計

HTML, CSS, Javascript


文書處理

Word, PowerPoint, Excel, Google Docs


其他技能

Management Skills, Presentation Skills, Project Management, Budgeting & Forecasting

工作經歷

Gamania 遊戲橘子數位科技股份有限公司, Product Owner, Jul 2021 ~

  1. Product roadmap 規劃。 
  2. 推動跨團隊工作流程優化,現代化工具 (Jira) 導入,並透過各種自動化機制優化流程效率。 
  3. 導入各種 AI 服務,提供各種個人化服務。 
  4. 建立產品數據分析架構,透過 Bigquery、Looker studio...等工具組建數據 Dashboard,並透過數據洞察優化產品。 
  5. 推動各項產品 UX 優化。

遠見天下文化出版股份有限公司, Project Director, Mar 2020 ~

※ 優化廣告串接方式、洽談擴充合作廠商,推升廣告變現能力增加 200%。

※ 自建 CDP 受眾計算邏輯制定。

※ 跨 BU 數據整合。

  1. 產品 roadmap 規劃、推動:CDP、Line chatbot 活動平台...等。 
  2. 跨部門溝通、合作。 
  3. 各項數位轉型專案研發、推進。 


 Owned projects: 

  1.  自有 CDP 建置,跨站、跨平台用戶興趣追蹤、貼標及各項數據應用 (廣告投放、行為預測、內容推薦)。 
  2.  Line chatbot 活動報名、報到平台 (跨事業群,類Saas)。 
  3.  內容 NLP 分詞分析,數據 insight 挖掘,應用工具開發。 
  4.  Web 廣告樣式開發,聯播網技術串接,Google Ad Manager操作。 
  5.  數據 dashboard 建置、分析,解決方案推動。 
  6.  官網各項改版推動。

網鈺數位有限公司, Product Owner (ck101.com), Oct 2018 ~ Dec 2019

※ APP改版提升UX,配合O2O營銷促使DAU成長2倍。
※ 管理人數:25人

  1. 產品發展、運營、行銷策略制定
  2. Web, APP雙平台功能開發、維護
  3. 人力調度、安排
  4. 外部資源合作洽談

網鈺數位有限公司, 流量變現經理 Monetization Manager, Oct 2017 ~ Sep 2019

※ 在職期間透過嘗試新技術及與第三方談判驅動營收成長10%。
※ 管理人數:3人

  1. 流量變現策略制定
  2. 數位平台(Web, APP)廣告版位規劃、管理
  3. 廣告管理系統設定、管理
  4. 聯播網、SSP合作洽談
  5. 廣告測試、調整、優化(HTML, CSS, Javascript, jQuery)
  6. 數據分析、提出解決方案

網鈺數位有限公司, Product Manager, Jul 2016 ~ Sep 2017

※ 負責產品:卡提諾狂新聞、FUNIN放映、電商

※ 卡提諾狂新聞 Web, APP UGC平台 0->1 規劃、開發、營運。

  1. 產品發展方向發想、競品分析
  2. 網站、APP功能規劃、wireframe製作
  3. 時程控管、人力協調
  4. 測試除錯
  5. 宣傳規劃、執行
  6. 使用者經驗調查、研究
  7. 網站相關工具研究、測試、引入

全球華人股份有限公司(1111人力銀行), 測評中心副理, Jul 2009 ~ Jun 2016

  1. 人力資源系統架構、功能、UI & UX規劃
  2. 網站版面、內容企劃、prototype製作(Axure)
  3. HR系統企業客製化專案洽談、規劃及時程掌控(全聯實業、日月光集團、台灣中油...等)
  4. 與設計師、工程師討論協調系統或網站製作方式
  5. 心理測驗內容編撰
  6. 統計分析(spss)
  7. 前端coding(html, CSS, JavaScript, jQuery)

學歷

銘傳大學, 碩士學位, 諮商與工商心理學研究所, 2013 ~ 2015

I/O Psychology

Po97tr6zybtbnbdrsuhx

中國文化大學, 學士學位, 心理輔導學系, 2003 ~ 2007


Jsq01i2yu2zuowmem82f
Resume
Profile
Jufxxfrproyn4pky3o7t

Neil Chen

Senior Product Manager in the digital and software industries. Experienced with all stages of the development cycle for web, APP, and SaaS products. Strong background in product/project management and data analytics.

Product Owner, Product Manager, Monetization Manager
Taipei, TW
[email protected]

Skills


Planning & Management

Axure RP, SEO, Adobe XD, Google Tag Manager, Google Trends, XMind


Data Analytics

Google Analytics, Search Console, Google Data Studio, Google Webmaster Tool, Flurry, Firebase Analytics


Programming

HTML, CSS, Javascript


Documentation

Word, PowerPoint, Excel, Google Docs


others

Management Skills, Presentation Skills, Project Management, Budgeting & Forecasting

Work Experience

Gamania Digital Entertainment, Product Owner, Jul 2021 ~

  1. Developed product roadmap for bf! Engagement module. 
  2. Implement workflow improvement program, integrate the Jira Software in our workflow with automation set to improve workflow effectiveness. - Integration AI services, provide several personalization services. 
  3. Building data analytics structure, designing data dashboards by using Bigquery, Looker studio...and other tools, and optimizing products based on data insight.
  4. Implement product UX optimization.

Global Views-Commonwealth Publishing Group, Product/Project Director, Mar 2020 ~

Key Performances:

  • Rebuild web ad monetization structure, growth monetization ability x3.
  • Implement waterfall article read method, growth pageviews +15%.

Responsibilities:  

  1. Lead creation and management of the product roadmaps: CDP, Line chatbot offline event platform...etc.
  2. Cross teams cooperate, communicate.
  3. Digital transformation projects plan & implement.

Owned projects:

  1. Owned CDP: cross-site & cross-platform user behavior tracking, tagging, and data utilization tools (advertising, behavior predict, content recommendation)
  2. Line chatbot offline event platform (cross-bu, Saas like).
  3. Content NLP analytics, data mining, data utilization tools develop.
  4. Website ad format developer (underlay, float, video...etc), ad tech integration.
  5. Build data dashboard, data analytics, solve solution implement.
  6. Website maintain.

WangYu Digital Technology INC., BU head (ck101.com), Oct 2018 ~ Dec 2019

Key Performances:

  • Lead APP updated to improve User experience, growth DAU x2 with marketing solutions.
  • Management scope: 5 departments, around 25-30 members.

Responsibilities:

  1. Lead creation and management of the product roadmaps, content strategy, and marketing strategy.
  2. Lead end-to-end product development activities of web and app products.
  3. Contact and negotiate with 3rd party partners.

WangYu Digital Technology INC., Monetization Manager, Oct 2017 ~ Sep 2019

Key Performances:

  • Growth monetization ability (revenue per thousand page views) to 110%.
  • Management scope: 3 members.

Responsibilities:

  1. Lead creation and management of the website monetization strategy.
  2. Plan and management Website ADs placement and ads service platforms (GAM).
  3. Survey and concatenation with AD networks, SSPs.
  4. ADs testing, monitor, and optimization with HTML, CSS, Javascript, and jQuery.
  5. Data analysis and grow drive.

WangYu Digital Technology INC., Product Manager, Jul 2016 ~ Sep 2017

  1. Creation of product roadmaps and competitive product analysis.
  2. Websites and APPs wireframe design.
  3. Projects and release management.
  4. testing and QA.
  5. Product marketing.
  6. User experience research.

1111 Job Bank, Deputy Manager, Jul 2009 ~ Jun 2016

  1. HRIS and assessment platform wireframe design, technical specs.
  2. Websites prototyping.
  3. HRIS pre-sale and customized services.
  4. Customized service projects management.
  5. Work closely with designers and engineers.
  6. Assessment questions writing and testing.

Education

Ming Chuan University, Master's degree, I/O Psychology, 2013 ~ 2015

I/O Psychology

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Chinese Culture University, Bachelor's degree, Applied Psychology, 2003 ~ 2007

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Portfolios

AI 個人化動態內容推薦

▶️ Demo video

  • 和 Data 團隊合作推出個人化動態內容推薦系統
  • 結合各種內容型態 (社群、漫畫、小說、新聞...等)
  • 整合營運、行銷工具
#AI
 
#ML
#Info structure design
 

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基於社群互動的多媒體通知訊息


建立通知系統架構,透過通知喚回用戶,維持產品印象、提升回訪率。

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數據梳理 & Dashboard 設計

  1. 使用 Looker studio 整合 Biguery、Google sheets、GA...等不同資料來源。
  2. 建立數據 Dashboard 供日常營運觀察及即時策略規劃運用。

#Google sheets
#Bigquery
 
#Looker Studio
#Google Analytics
#Data analysis
#Dashboard

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CDP (Product Manager)

  • 跨站使用行為追蹤。
  • 跨平台 (Line, Web) 使用行為追蹤。
  • 受眾分群貼標。
  • 受眾分群邏輯建立。
  • 受眾資料跨平台應用 (Line, Facebook, Google GDN...etc)。
  • 數據挖掘、應用。
  • Data driven growth hack。
#CDP
#CRM
#Data driven
#Growth hack

遠見天下文化活動通 (Product Manager)

https://page.line.me/gvm.pass

  • 產品 roadmap 規劃、推進。
  • User Flow、wireframe。
  • 功能模組:
    • 報名 (Line、網頁、匯入)
    • 報到 (掃描報到、自助報到)
    • 現場互動提問
    • 問卷
    • 指定對象訊息
#Line
 
#Cross-platform
#Saas
 

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書展轉盤抽獎活動 

(Project Manager / Frontend developer)

https://neilchen1985.github.io/202101_國際書展/

  • 活動流程、行銷資源規劃。
  • 專案時程控管。
  • 充當前端工程師。
#O2O Event
#Frontend
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卡提諾論壇 (Product Owner)

https://ck101.com/

  • 內容策略制定。
  • 全渠道行銷 Omni channel marketing 策略規劃。
  • 流量變現 Traffic monetization,優化廣告串接方式,並積極嘗試新廣告技術,推升整體變現能力上升10%。
  • Web&APP UX 研究及優化推動
  • 以 Scrum 敏捷開發推動APP 以 UX 為主軸大規模改版,並推動與幸福堂 O2O 合作案,grow DAU x2。
#Web
#APP
#Scrum
#Product Owner
#Marketing
#O2O

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卡提諾狂新聞

https://crazy.ck101.com/

研究、規劃並推動狂新聞數位平台,領導新產品發展,進行競品研究並規劃Web/APP平台 UI 及功能,與設計師及工程師合作完成開發並上線,規劃並執行行銷活動,同時負責社群平台經營。 

  • 競品研究
  • Wireframe, prototype, spec
  • 行銷活動規劃、執行
  • 社群經營操作
  • 易用性測試
  • 數據分析
#RWD
#Web
#APP
#Wireframe
#Prototype
#Product Management
#Project management
#Marketing

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FUNIN放映

後整併為卡提諾論壇娛樂頻道

https://ck101.com/enjoyment/

Web UI及功能需求分析、規劃、開發專案管理

#Web
#Wireframe
#Prototype
#User flow
#Flow chart

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B端系統功能、UI規劃

人力銀行 eHR 服務系統

https://ehr.1111.com.tw/

  • 模組架構規劃 (組織管理、人員管理、招募管理、測評工具、出缺勤管理...等),並預留未來擴增模組
  • 操作流程、UI規劃
  • 資料結構規劃
#Web
#Wireframe
#Prototype
#User flow
#Flow chart
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Mandarin

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陳彥華

擅長產品規劃、流量變現、團隊管理,熟悉各種 Web、APP 開發及分析工具

Product Owner, Product Manager, Monetization Manager
Taipei, TW
[email protected]

技能


數位平台規劃、管理

Axure RP, SEO, Adobe XD, Google Tag Manager, Google Trends, XMind


數據分析

Google Analytics, Search Console, Google Data Studio, Google Webmaster Tool, Flurry, Firebase Analytics


程式設計

HTML, CSS, Javascript


文書處理

Word, PowerPoint, Excel, Google Docs


其他技能

Management Skills, Presentation Skills, Project Management, Budgeting & Forecasting

工作經歷

Gamania 遊戲橘子數位科技股份有限公司, Product Owner, Jul 2021 ~

  1. Product roadmap 規劃。 
  2. 推動跨團隊工作流程優化,現代化工具 (Jira) 導入,並透過各種自動化機制優化流程效率。 
  3. 導入各種 AI 服務,提供各種個人化服務。 
  4. 建立產品數據分析架構,透過 Bigquery、Looker studio...等工具組建數據 Dashboard,並透過數據洞察優化產品。 
  5. 推動各項產品 UX 優化。

遠見天下文化出版股份有限公司, Project Director, Mar 2020 ~

※ 優化廣告串接方式、洽談擴充合作廠商,推升廣告變現能力增加 200%。

※ 自建 CDP 受眾計算邏輯制定。

※ 跨 BU 數據整合。

  1. 產品 roadmap 規劃、推動:CDP、Line chatbot 活動平台...等。 
  2. 跨部門溝通、合作。 
  3. 各項數位轉型專案研發、推進。 


 Owned projects: 

  1.  自有 CDP 建置,跨站、跨平台用戶興趣追蹤、貼標及各項數據應用 (廣告投放、行為預測、內容推薦)。 
  2.  Line chatbot 活動報名、報到平台 (跨事業群,類Saas)。 
  3.  內容 NLP 分詞分析,數據 insight 挖掘,應用工具開發。 
  4.  Web 廣告樣式開發,聯播網技術串接,Google Ad Manager操作。 
  5.  數據 dashboard 建置、分析,解決方案推動。 
  6.  官網各項改版推動。

網鈺數位有限公司, Product Owner (ck101.com), Oct 2018 ~ Dec 2019

※ APP改版提升UX,配合O2O營銷促使DAU成長2倍。
※ 管理人數:25人

  1. 產品發展、運營、行銷策略制定
  2. Web, APP雙平台功能開發、維護
  3. 人力調度、安排
  4. 外部資源合作洽談

網鈺數位有限公司, 流量變現經理 Monetization Manager, Oct 2017 ~ Sep 2019

※ 在職期間透過嘗試新技術及與第三方談判驅動營收成長10%。
※ 管理人數:3人

  1. 流量變現策略制定
  2. 數位平台(Web, APP)廣告版位規劃、管理
  3. 廣告管理系統設定、管理
  4. 聯播網、SSP合作洽談
  5. 廣告測試、調整、優化(HTML, CSS, Javascript, jQuery)
  6. 數據分析、提出解決方案

網鈺數位有限公司, Product Manager, Jul 2016 ~ Sep 2017

※ 負責產品:卡提諾狂新聞、FUNIN放映、電商

※ 卡提諾狂新聞 Web, APP UGC平台 0->1 規劃、開發、營運。

  1. 產品發展方向發想、競品分析
  2. 網站、APP功能規劃、wireframe製作
  3. 時程控管、人力協調
  4. 測試除錯
  5. 宣傳規劃、執行
  6. 使用者經驗調查、研究
  7. 網站相關工具研究、測試、引入

全球華人股份有限公司(1111人力銀行), 測評中心副理, Jul 2009 ~ Jun 2016

  1. 人力資源系統架構、功能、UI & UX規劃
  2. 網站版面、內容企劃、prototype製作(Axure)
  3. HR系統企業客製化專案洽談、規劃及時程掌控(全聯實業、日月光集團、台灣中油...等)
  4. 與設計師、工程師討論協調系統或網站製作方式
  5. 心理測驗內容編撰
  6. 統計分析(spss)
  7. 前端coding(html, CSS, JavaScript, jQuery)

學歷

銘傳大學, 碩士學位, 諮商與工商心理學研究所, 2013 ~ 2015

I/O Psychology

Po97tr6zybtbnbdrsuhx

中國文化大學, 學士學位, 心理輔導學系, 2003 ~ 2007


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