Taipei City, Taiwan
Hi I'm Noki. I have been in public relations and marketing for the fashion industry for more than ten years, specializing in brand promotion and the planning of marketing campaigns. I have worked closely with various fashion and lifestyle media outlets for many years. In terms of long-term collaborations and acting as the main contact window for my respective companies, I have deep confidence in my diverse experience in brand building, product visibility, and market development.
At present, I am the marketing and public relations manager at FRUITION, a well-known women's sports select shop under the INVINCIBLE banner. The store is located off Zhongxiao East Road in the trendy Da'an District of Taipei City. My TA is women and parent-child groups who value aesthetics and quality of life, and thus I cooperate closely with digital and print media with responsibilities in budget planning for brand marketing, cross-industry cooperation, media relations, press releases, customer management and maintenance, KOL engagement, operation and execution of physical and digital community-based marketing activities, brand image photography and promotion.
十一月 2014 - Present
1. Create seasonal marketing creative and business plans/strategies aligned with the brand direction.
2. Manage consistent execution of brand standards across all brand aspects.
3. Develop monthly marketing calendar with detailed rollout plan.
4. Create and manage marketing plans, schedules and timelines across media, PR and social. Plan for media placement, PR programs, KOL seeding and events.
5. Track progress and proactively identify and prioritize projects that are at risk of missing deadlines.
6. Planning and execution of OTW promotional and marketing events.
7. Analyze and review campaign results and report on the marketing matrix.
8. Plan and execute on CRM program with sales team.
9. Working closely with external partners/ contractors on VM tasks for seasonal/monthly displays and store openings/renovations
2005 - 2009
ESFJ 執政官人格、思緒邏輯清晰、富責任感、完美主義者、公關達人、富社交手腕、主動積極性強、隨機應變能力強、抗壓性高、具有良好溝通能力、能獨自完成專案並解決問題、工作適應力佳並富有彈性、能與團隊合作保持工作順暢、對公司品牌忠誠度高。
負責每日社群媒體內容更新,新品發售與品牌形象建構 ( Facebook / Instagram / LINE Official / EC )
按照季節性與特殊檔期規劃線上與線下整合性行銷宣傳活動 ( CNY / 情人節 / 世界地球日 / 母親節 / 耶誕節 )
媒體新聞稿撰寫與投放、新聞稿露出成效監測
針對季節性行銷宣傳與 VM 溝通陳列與櫥窗主題,促進品牌形象建立
年度行銷活動及行銷預算規劃、數位廣告投放與監測成效
品牌異業合作、品牌平面與動態形象拍攝規劃提案、品牌 GWP 禮贈品規劃發包
定期與媒體 & KOL 進行餐敘、公關活動邀約出席、新品展示會預覽,維持與品牌間的良好互動關係與長久默契
媒體產品商借與採訪拍攝協助、客服信箱引導 LOA 回覆
KOL / KOC 開發與關係維繫、Seeding 贊助行銷操作佈局
社群圖文素材影音製作 ( Social Media Posts / IG Stories / Reels )
自有產品提案設計與開發、品牌選品規劃與開發、門市產品下單協助
FRUITION Facebook 共創造近 200K 按讚人數、Instagram 近 60K 追蹤人數
Minnetonka Facebook 共創造近 83K 按讚人數
FRUITION LINE Official 共創造近 20K 好友人數
從 2014 年 11 月起共完成超過 50 個跨品牌行銷操作專案
將 FRUITION EC 官網電商建置完成,每月為店面多創造近 300K 業績
培養超過 30 家媒體平台長期友好合作關係
培養超過 50 位 KOL / KOC 長期友好合作關係
操作過 NIKE Off-White、GD Kwondo、AMBUSH、Jacquemus、AIR MAX DAY、Dunk High 等大型 Campaign
NIKE X Jacquemus Campaign 開賣共創造 3 天排隊人潮紀錄、Social Media 共觸及 472K 人數、58K 按讚人數、媒體曝光價值超過 3670K 、KOL / KOC 曝光價值超過 2480K 人數
https://www.facebook.com/fruitionshop FRUITION Facebook :
FRUITION Instagram : https://www.instagram.com/fruition_shop/
https://www.facebook.com/MinnetonkaTaiwan Minnetonka Facebook :
https://www.fruition.tw FRUITION Website :
Taipei City, Taiwan
Hi I'm Noki. I have been in public relations and marketing for the fashion industry for more than ten years, specializing in brand promotion and the planning of marketing campaigns. I have worked closely with various fashion and lifestyle media outlets for many years. In terms of long-term collaborations and acting as the main contact window for my respective companies, I have deep confidence in my diverse experience in brand building, product visibility, and market development.
At present, I am the marketing and public relations manager at FRUITION, a well-known women's sports select shop under the INVINCIBLE banner. The store is located off Zhongxiao East Road in the trendy Da'an District of Taipei City. My TA is women and parent-child groups who value aesthetics and quality of life, and thus I cooperate closely with digital and print media with responsibilities in budget planning for brand marketing, cross-industry cooperation, media relations, press releases, customer management and maintenance, KOL engagement, operation and execution of physical and digital community-based marketing activities, brand image photography and promotion.
十一月 2014 - Present
1. Create seasonal marketing creative and business plans/strategies aligned with the brand direction.
2. Manage consistent execution of brand standards across all brand aspects.
3. Develop monthly marketing calendar with detailed rollout plan.
4. Create and manage marketing plans, schedules and timelines across media, PR and social. Plan for media placement, PR programs, KOL seeding and events.
5. Track progress and proactively identify and prioritize projects that are at risk of missing deadlines.
6. Planning and execution of OTW promotional and marketing events.
7. Analyze and review campaign results and report on the marketing matrix.
8. Plan and execute on CRM program with sales team.
9. Working closely with external partners/ contractors on VM tasks for seasonal/monthly displays and store openings/renovations
2005 - 2009
ESFJ 執政官人格、思緒邏輯清晰、富責任感、完美主義者、公關達人、富社交手腕、主動積極性強、隨機應變能力強、抗壓性高、具有良好溝通能力、能獨自完成專案並解決問題、工作適應力佳並富有彈性、能與團隊合作保持工作順暢、對公司品牌忠誠度高。
負責每日社群媒體內容更新,新品發售與品牌形象建構 ( Facebook / Instagram / LINE Official / EC )
按照季節性與特殊檔期規劃線上與線下整合性行銷宣傳活動 ( CNY / 情人節 / 世界地球日 / 母親節 / 耶誕節 )
媒體新聞稿撰寫與投放、新聞稿露出成效監測
針對季節性行銷宣傳與 VM 溝通陳列與櫥窗主題,促進品牌形象建立
年度行銷活動及行銷預算規劃、數位廣告投放與監測成效
品牌異業合作、品牌平面與動態形象拍攝規劃提案、品牌 GWP 禮贈品規劃發包
定期與媒體 & KOL 進行餐敘、公關活動邀約出席、新品展示會預覽,維持與品牌間的良好互動關係與長久默契
媒體產品商借與採訪拍攝協助、客服信箱引導 LOA 回覆
KOL / KOC 開發與關係維繫、Seeding 贊助行銷操作佈局
社群圖文素材影音製作 ( Social Media Posts / IG Stories / Reels )
自有產品提案設計與開發、品牌選品規劃與開發、門市產品下單協助
FRUITION Facebook 共創造近 200K 按讚人數、Instagram 近 60K 追蹤人數
Minnetonka Facebook 共創造近 83K 按讚人數
FRUITION LINE Official 共創造近 20K 好友人數
從 2014 年 11 月起共完成超過 50 個跨品牌行銷操作專案
將 FRUITION EC 官網電商建置完成,每月為店面多創造近 300K 業績
培養超過 30 家媒體平台長期友好合作關係
培養超過 50 位 KOL / KOC 長期友好合作關係
操作過 NIKE Off-White、GD Kwondo、AMBUSH、Jacquemus、AIR MAX DAY、Dunk High 等大型 Campaign
NIKE X Jacquemus Campaign 開賣共創造 3 天排隊人潮紀錄、Social Media 共觸及 472K 人數、58K 按讚人數、媒體曝光價值超過 3670K 、KOL / KOC 曝光價值超過 2480K 人數
https://www.facebook.com/fruitionshop FRUITION Facebook :
FRUITION Instagram : https://www.instagram.com/fruition_shop/
https://www.facebook.com/MinnetonkaTaiwan Minnetonka Facebook :
https://www.fruition.tw FRUITION Website :