九月 2021 - Present
MARKETING CONSULTANT
Lead the team to develop marketing plans, including consumer insights、marketing 、media strategy and tactics solutions to rising founds. Supervise team in collaboration with cross functions to facilitate daily operation and deliver high founds and ROAs.
Client :
SUWADA ( lhttps://reurl.cc/e60ZZM)
2 million in three days, reaching the target ahead of schedule with excellent ROAs achieved.
七月 2018 - 七月 2021
SLASHIE ( PLANNER|YOGA TEACHER | PLANT COUNSELOR )
started up own business while taking parental leave and worked as freelance planner 、yoga teacher and plant counselor.
- Freelance planner that co-op with agencies for media planning、annual plan proposal and pitch.
- Yoga teacher for 2 classes with 17 students by self-employed.
- Plant counselor to work for 「Dentsu x group TW」 for indoor plant decorating and caring.
三月 2015 - 十二月 2017
STRATEGIC PLANNING
Planning in pioneering & innovation perspective.
Provided communication and coordination between TW | HK (SK-II) , developed regional and local media plans and assured their implementation, recommended budget split per key markets, evaluated with local offices and ensured their proposed package is efficient analysis post performance report.
Client:
SK-ll 、IKEA、ALCON、AVON
三月 2012 - 二月 2015
COMMS PLANNING
Provides strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media, include messaging frameworks, comms tasks, tactical briefs, and ecosystems.
Clients :
IKEA 、NIVEA、MEIJI 、GEORGE JESEN、KOREAN TOURISUM
五月 2011 - 六月 2012
ACCOUNT PLANNING
Provided overall consultation for strategy and planning, prepared media plans and made recommendations that best fit the client’s needs. Provided planning with market conditions, evaluated and negotiated media co-op opportunities.
Client :
CANNON、ABBOTT、HERMES、HAGGEN DAZs
六月 2008 - 五月 2011
MEDIA PLANNING
calculate how to best and most efficiently reach target consumer.
Handled media planning, consulting and research, produced competitive analysis, assisted account service on new business, evaluated and negotiated on media co-op opportunities.
Client :
Lancome 、SHU UEMURA
2004 - 2008
九月 2021 - Present
MARKETING CONSULTANT
Lead the team to develop marketing plans, including consumer insights、marketing 、media strategy and tactics solutions to rising founds. Supervise team in collaboration with cross functions to facilitate daily operation and deliver high founds and ROAs.
Client :
SUWADA ( lhttps://reurl.cc/e60ZZM)
2 million in three days, reaching the target ahead of schedule with excellent ROAs achieved.
七月 2018 - 七月 2021
SLASHIE ( PLANNER|YOGA TEACHER | PLANT COUNSELOR )
started up own business while taking parental leave and worked as freelance planner 、yoga teacher and plant counselor.
- Freelance planner that co-op with agencies for media planning、annual plan proposal and pitch.
- Yoga teacher for 2 classes with 17 students by self-employed.
- Plant counselor to work for 「Dentsu x group TW」 for indoor plant decorating and caring.
三月 2015 - 十二月 2017
STRATEGIC PLANNING
Planning in pioneering & innovation perspective.
Provided communication and coordination between TW | HK (SK-II) , developed regional and local media plans and assured their implementation, recommended budget split per key markets, evaluated with local offices and ensured their proposed package is efficient analysis post performance report.
Client:
SK-ll 、IKEA、ALCON、AVON
三月 2012 - 二月 2015
COMMS PLANNING
Provides strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media, include messaging frameworks, comms tasks, tactical briefs, and ecosystems.
Clients :
IKEA 、NIVEA、MEIJI 、GEORGE JESEN、KOREAN TOURISUM
五月 2011 - 六月 2012
ACCOUNT PLANNING
Provided overall consultation for strategy and planning, prepared media plans and made recommendations that best fit the client’s needs. Provided planning with market conditions, evaluated and negotiated media co-op opportunities.
Client :
CANNON、ABBOTT、HERMES、HAGGEN DAZs
六月 2008 - 五月 2011
MEDIA PLANNING
calculate how to best and most efficiently reach target consumer.
Handled media planning, consulting and research, produced competitive analysis, assisted account service on new business, evaluated and negotiated on media co-op opportunities.
Client :
Lancome 、SHU UEMURA
2004 - 2008