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On
4 到 6 年
6 到 10 年
10 到 15 年
15 年以上
Avatar of Stevano Christian.
Avatar of Stevano Christian.
曾任
Growth & Performance @Hypefast
2020 ~ 2024
Performance Marketing Manager
一個月內
Stevano Christian Performance Digital Marketing | Growth Marketer | Data Analyst Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics. Jakarta, Indonesia https://stevano.me Work Experience NovemberFebruary 2024 Jakarta, Indonesia Growth & Performance Lead Hypefast Drove ROAS 8 to 10 across all managed brands Managing multi Paid Marketing Channel with around IDR 1 billion monthly budget, between stakeholder and the digital ads operations across
Spreadsheets
Data Analysis
Meta Ads
待业中
正在积极求职中
全职 / 对远端工作有兴趣
6 到 10 年
BINUS University
Information System
Avatar of the user.
Avatar of the user.
Marketing Specialist @J&A Car Rental
2023 ~ 现在
副理
一個月內
Word
PowerPoint
Excel
就职中
正在积极求职中
全职 / 对远端工作有兴趣
4 到 6 年
Ming Chuan University
International Business/Trade/Commerce
Avatar of Leo Wang.
Avatar of Leo Wang.
曾任
Director of Business Development @Groundhog Technologies Inc.
2024 ~ 现在
business development director商業發展總監/企劃總監/數位行銷總監/產品營運總監/商業發展
一個月內
platforms' migration and sunset processes with partners. # Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video, Native, DOOH. # Continue to extend the overall role and strategic planning to APAC region, including HK, SEA and IN. Senior Manager, Partner & Supply Management • Verizon Media (Yahoo !) JanuaryAugust 2021 # Innovations for emerging format as AUDIO, CTV & DOOH by scoping and socializing with BD & Demand to ascertain potential. # Leading B2B initiatives, and intro Verizon Media to TW Market. # Launch new product like Recommends module and Header Bidding to the Market and
Word
PowerPoint
Excel
待业中
正在积极求职中
全职 / 对远端工作有兴趣
10 到 15 年
中原大學 Chung Yuan Christian University
Electrical, Electronics and Communications Engineering
Avatar of the user.
Avatar of the user.
Project Manager @Auleek
2020 ~ 现在
Project Manager
一個月內
Word
Excel
Canva
就职中
目前会考虑了解新的机会
全职 / 对远端工作有兴趣
6 到 10 年
North South University
Human Resource Management & Marketing
Avatar of the user.
Avatar of the user.
資深成長行銷經理 Senior Growth Marketing Manager @Hahow 好學校
2023 ~ 现在
Growth marketing Manager、Growth Manager
一個月內
Word
PowerPoint
Excel
就职中
目前会考虑了解新的机会
全职 / 对远端工作有兴趣
6 到 10 年
淡江大學 Tamkang University
風險管理與保險
Avatar of Tyler Sickmeyer.
半年內
Tyler Sickmeyer FIDELITAS San Diego, CA, [email protected] https://www.facebook.com/fidelitasagency https://fidelitas.co/ Work Experience SOCIAL MEDIA Social Audience Acquisition Social Content Development Influencer Outreach & Management Social Listening Real-Time Engagement STRATEGIC PLANNING Marketing Strategy Industry & Competitor Insights Customer Journey Mapping Cross-Channel Marketing Strategy Consumer Research SEARCH ENGINE OPTIMIZATION (SEO) SEO Authority Building Technical SEO Keyword Research Internal/External Link Analysis Local & Mobile SEO PAID MEDIA Media Planning Traditional Media Buying Programmatic Media Buying Search & Social Advertising Direct Buys Video Advertising Mobile Advertising
Word
Google Drive
Excel
就职中
目前没有兴趣寻找新的机会
全职 / 我只想远端工作
6 到 10 年
Avatar of Younus.
Avatar of Younus.
Manager - Programmatic @Publicis Groupe
2022 ~ 现在
Digital marketing senior analyst
半年內
and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, View ability) to ensure smooth delivery of the campaigns. *Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement. Troubleshooting issues related to serving of different Ad formats which include banner, Rich Media, Video and Mobile Ads. *Dealing with DV360 & CM360 || DV360 & 3rd Party discrepancies (impressions, clicks, conversions & billing). *Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports). Senior Digital M arketing Specialist • Accenture AprilMayYear 2 months *Providing realtime support to
Digital Marketing
Programmatic Media Buying
DSP
全职 / 对远端工作有兴趣
6 到 10 年
Green Fort Engineering College
Bachelor of Technology-BTech , Mechanical Engineering
Avatar of Lindsey Wang.
Avatar of Lindsey Wang.
Associate Media Director @太一廣告股份有限公司
2022 ~ 现在
Digital Marketing Manager
一年內
Lindsey ( 王玲琦) 在墊上學習的經驗已超過7年, 今年9月去峇厘島考取瑜珈師資 RYT200 (Yoga Alliance認證), 通過全英教學考試,作為一個脊椎側彎的患者,我深知肌肉不平衡之苦,除了瑜珈外,我也練皮拉提斯,馬術。同時,也研究脈輪及正向心理學,並融合在我的教學
Word
PowerPoint
Excel
就职中
全职 / 对远端工作有兴趣
6 到 10 年
世新大學
電影
Avatar of 郭佩儒.
Avatar of 郭佩儒.
Project Manager @Startup Island TAIWAN
2023 ~ 现在
行銷企劃
半年內
— 郭佩儒 Hannah Kuo I have accumulated over 6 years of extensive experience in the field of marketing. Throughout this time, I have been actively learning and growing, acquiring proficiency in various professional skills such as project management, budget estimation, strategic analysis, marketing creativity, media planning and buying, large-scale forum and press conference planning and execution, graphic design, and teamwork. Regarding media planning and buying, I have a wealth of experience in selecting the most suitable media platforms and devising effective media buying strategies to maximize advertising impact. I am also capable of executing
Word
Excel
Photoshop
全职 / 对远端工作有兴趣
6 到 10 年
國立臺北教育大學(National Taipei University of Education)
文化創意經營管理
Avatar of Cleo Wu.
Avatar of Cleo Wu.
Publisher Development Manager @OneAD Inc.
2018 ~ 2020
MarCom, Marketing Planner
一年內
Co-oping with Data team and provide publishers with the Data product which is suitable. Co-oping with R & D team to build up a system for publishers used. Discussing the company angle with PM to find the boosting opportunities. Maintaining good relationships with publishers. Zenith, Media Planning Supervisor, Aug 2014 ~ Jan 2018 Understanding clients' products core theme to suggest the campaign details which is including media plans, events angles, media channels, KOL, etc. Utilizing data to analyze the market trends and insights Negotiating with media, communicate with clients. Providing TV buying recommendations with
Planning
efficient
Marketing Strategy
全职 / 对远端工作有兴趣
6 到 10 年
Chinese Culture University
Journalism

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职场能力评价定义

专业技能
该领域中具备哪些专业能力(例如熟悉 SEO 操作,且会使用相关工具)。
问题解决能力
能洞察、分析问题,并拟定方案有效解决问题。
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沟通能力
有效传达个人想法,且愿意倾听他人意见并给予反馈。
时间管理能力
了解工作项目的优先顺序,有效运用时间,准时完成工作内容。
团队合作能力
具有向心力与团队责任感,愿意倾听他人意见并主动沟通协调。
领导力
专注于团队发展,有效引领团队采取行动,达成共同目标。
半年內
Digital Marketing Specialist
Logo of OneAD果實夥伴.
OneAD果實夥伴
2020 ~ 2021
Taipei City, Taiwan
专业背景
目前状态
待业中
求职阶段
专业
数位行销人员
产业
广告
工作年资
10 到 15 年工作经验(6 到 10 年相关工作经验)
管理经历
我有管理 1~5 人的经验
技能
Google Drive
Google Analytics
Google Ads
金融數位力知識檢定
Media Planning
Media Buying
Cost Management
Data analysis
语言能力
English
进阶
求职偏好
希望获得的职位
digital marketing
预期工作模式
全职
期望的工作地点
台灣台北市
远端工作意愿
对远端工作有兴趣
接案服务
是,我利用业余时间接案
学历
学校
輔仁大學
主修科系
大眾傳播
列印
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























Enzbinv3lt2ltdin6ofj

Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration





简历
个人档案
Enzbinv3lt2ltdin6ofj

Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























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Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present

  • Charge in media performance buying, communicate with agency for better performance.
  • Analyze traffic movement, enhance media strategy and SEO.
  • Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration