Head of Marketing and Communications  •  Capita

January 2019 - Present

Directs all marketing initiatives, internal communications, employee engagement, and brand building for Capita in South Africa. Responsible for both Capita and Client brands.

DELIVERABLES:
Develop and implement communication, marketing, and engagement strategies that support the mission of the organisation, enable growth, and enhance brand perception within the business sector and beyond.
Proactively and reactively leading communications and marketing initiatives.
Communication design and information-development to support internal communications plan.
Develop and design marketing collateral in support of new business and growth proposals.
Brand design and installation across all Company and Client operations and buildings.
Ensuring employee engagement is systematic, effective, and sustainable.

KEY RESPONSIBILITIES:
Management and leadership: Support strategic leadership for Capita by working with senior management and global leaders.

Communication, marketing, and engagement strategy: Develop a costed implementation plan to clarify the role colleagues will play in realising the strategy. Develop measures to evaluate the impact and drive continuous improvement.

Lead the design and implementation of communication strategies, including websites, social media, e-communication, marketing, and media. Produce high-quality content, publications, and files, including presentations, reports, and other documents. Ensure the content is clear, concise, and well-written.

Employee Engagement: Identify our stakeholders and develop a plan to develop and maintain positive relationships and partnerships. Provide teams with engagement strategies through a variety of channels.

Conferences and events: Plan, develop, and deliver high quality events for Capita and its partners. Establish a marketing and PR strategy for events and attract appropriate PR and publicity from relevant sources.

Planning, developing, and implementing effective marketing strategies. Supporting the bid and sales team with data and insights to facilitate new business proposals.

Head Of Marketing  •  MindMatch Consulting Pty Ltd

June 2018 - December 2018

Lead all marketing initiatives from Digital Campaigns, to Advertising and Creative. Brand Management.

KEY RESPONSIBILITIES:

Ensure the brand message is consistent and strong across all channels and marketing efforts (events, email campaigns, web pages, promotional material).

Analyse consumer behaviour and identify customer personas Identify opportunities to reach new market segments and expand market share.

Monitor competition.

Boost brand awareness by coordinating sales and marketing efforts.

Participate in monthly, quarterly and annual planning of company objectives.

Prepare and manage Marketing department budgets.

Communications and Marketing Manager  •  Capita

July 2015 - June 2018

DELIVERABLES:

Internal & External Communications

Internal & External Marketing

Employee Engagement

Brand Management

KEY RESPONSIBILITIES

Response to information requests contained in tender documents.

Development or management of communication and information programmes to maintain favourable perceptions of an organisation's accomplishments and agenda.

Formation or maintenance of cooperative relationships with community, consumer, or employee groups.

Develop and edit Capita publications for internal and external audiences, including employee newsletters, business reports, case studies, etc.

Meet with other managers to identify trends or key group concerns, or to offer advice on business decisions.

Consult with service providers and suppliers on marketing campaigns.

Prepare marketing strategies based on knowledge of business objectives, market characteristics, prices, and markups.

Conduct market research or analyse their findings.

Advise business on local, national, or international factors affecting sales.

Manage the communication and marketing budget.

Develop the communications and engagement strategy in alignment with company strategy.

Create reward, recognition, and recognition programmes.

Coordinate the hiring, training, and performance evaluations of communications and marketing personnel.

Participate in promotional activities and industry events e.g. Summits and Industry Awards.

Communications Officer  •  Capita

October 2013 - June 2015

Internal Communications
Multimedia Design and Production
PR and Advertising
Event Coordinating
Employee Engagement

Multimedia Specialist Online Software Manager  •  Niche Communications

September 2010 - October 2013

I managed Niche Communications' online marketing tool (Storefront portal) launched in 2010. Spent a period working in the UK on online software to empower end users to manage their brand presence through print and other marketing collateral products.

KEY RESPONSIBILITIES:
Graphic Design, Motion Design, Web Application Development, Web-based Video, Brand/Product Management and Marketing, Online Software Management.

Management of Operations and Departments (Storefront, Design, DTP - Design and Production software).

Managing online marketing portals, designing and developing online standard and branded templates, establishing user/approval accounts, setting and managing monthly budgets.

Create marketing campaigns, develop email marketing campaigns, create sales & marketing strategies, and prepare formal presentations and personal proposals.

Keep client relationships up to date; purchase orders & billing; courtesy calls, mails, and client visits.

Promoting brands using digital advertising channels, such as animated videos on YouTube or banner ads on company websites, in an effort to reach consumers.

Determining brand expansion and priorities, ensuring the organisation's mission, programs, products, and services are consistently presented in a positive light to all stakeholders and clients, managing creative and design solutions and mentoring all creative, communicative, and traffic employees.

Brand Design Manager  •  Chaos Computers

June 2009 - September 2010

Multimedia Design and Production
Brand Management

KEY RESPONSIBILITIES:
Implementation and management of corporate identity, advertising (instore and outdoor), store layout planning, merchandising, strategic event planning, and design implementation.

Implementing specific brand initiatives and theming of events for maximum brand exposure e.g. roadshows, expos, etc.

Advertising campaign strategy, visualisation and integration, using both below-the-line and above-the-line media.