Ford Motors, Financial Planning Volumes, Jul 2021 ~ Present

Major Responsibilities:

• Financial Planning Volume (FPV) development for International Markets Group (IMG) markets.
• Understand and study EV industry development.
• Analysis of product plans, competitor actions, distribution channels, branding plans, consumer purchase behavior and other relevant information to develop objective volume forecasts for current and future products.
• Track assigned markets on Government Policy /regulation changes, Consumer demographics, Sales historic trends, Market trends, External forecasts etc.
• Support Special Volume Studies – Forecast for new models to support advanced product strategy and to support cycle plan decisions.
• Develop presentations and variance analysis reports for management reviews.
  

• Handled 55 car lines across MEA and AP Emerging Markets
• Created specialized Program Analysis Files for Senior Management
• Automated processes to improve time and resource management

Treebo Hotels, Regional Supply Head, Dec 2019 ~ Jun 2021

Major Responsibilities:

• Handling business development and growth of market share of Treebo Hotels for the entire region consisting of AP, Telangana, Tamil Nadu & Kerala
• Managing a team of BDMs and AOMs to grow hotel supply in existing cities as well as to expand into new cities
• Forecasting revenue for the cluster based on market data, search volumes and OTA traffic data and making informed decisions on where to expand
• Using Sherlock, an internal historic data tool, to accurately forecast demand for a particular hotel using parameters such as latitude, longitude, number of rooms, micro-market, lookalike property and ARRs
• Maintaining a high commission rate (22%+) for a higher Contribution Margin along with the conversion of best-in-class premium budget hotels across the zone
  
• Handling existing partner queries and end-stage negotiations with new hotel partners
  
• Overlooking pending Partner Settlement recoveries to increase cash in hand for Treebo

• Played a Pivotal role in managing hospital demand and corresponding hotel supply in Chennai and Hyderabad during the COVID-19 lockdown crisis of 2020 leading to a business of approximately 60L
• Expanded to 5 new cities and added 50+ new hotels into the portfolio
• Maintained a blended take rate of 16.95% - highest among all clusters across the company
  

Treebo Hotels, Manager - Business Development, Mar 2019 ~ Dec 2019

Major Responsibilities:

• Discovering and interacting with new hotel partners to onboard them to be a part of Treebo Hotels across Karnataka
• Handling negotiations with the hotel partners to ensure profitability for Treebo
• Managing Partner on-boarding process from sign up until launch

• Completed every hotel property on-boarding at ZERO MG, with the highest Treebo Fee across Karnataka
  

GetNatty, Head of Marketing, Apr 2017 ~ Nov 2018

Striving towards making a difference in the world of fashion and fashion designers

Key Achievements/Tasks :

• Played a pivotal role in increasing the revenue of the company from 1.75 Lacs in 2016-17 to 44 Lacs in 2017-18 (25X Growth)
• Successfully tied up for affiliate marketing with 3 major e-commerce players - Amazon, Mirraw & Sweetcouch. Lead to an increase in website hits and sales 
• Successfully initiated and utilized CRM Lead Management: Acquisition, Activation, Retention of Designers - Growth in designer registrations from 40 to 1600 - 400% improvement 
• Executed Marketing Automation : Event-Based campaigns, Drip campaigns, Transactional emails. Also handled Product Integrations such as Zapier, Freshsales, Viral Loops, Benchmark Email, Purechat & Zoho CRM 
• Carried out 35 plus offline events across India to improve sales and branding. 
• Handled the awareness, engagement and lead generation campaigns for both Facebook and Instagram.

Sulekha.com, Marketing Manager, May 2016 ~ Mar 2017

Campaign management: 

• Campaign management involved overlooking and managing the timely delivery of leads to clients
• Guided a team of 6, introduced new lead delivery tools and achieved a lead flow boost of up to 87% 
• Proactively automated processes to reduce time lag and clutter - Launched an SMS tool for lead generation in collaboration with Product & Tech teams 
• Created multiple methods to increase lead generation and improved existing mediums drastically leading to a boom in lead flow - new mailer templates, targeted SMS texts, alchemy - Conducted A/B Testing and Subject Line analysis to improve open rates of emails 

Marketing:

• Marketing involved creating strategic partnerships with 2 media giants - Moneycontrol and Hindustan Times. Total Budget of 20L
• Created presentations and brochures to aid Sales Teams in their client pitch
• Managed third-party vendors for creative designs, HTML conversion & email marketing
• Handled PR activities with news portals based on insights gained through market research