CakeResume Talent Search

Mobility Solutions Manager EMEA, Goodyear EMEA                                       Jan 21- Present

• Leading cross functionnal business development of new mobility solutions to support Goodyear's Fleet, Autonomous, Connected, and Electric (FACE ) strategy 
• Developing an online car and tire maintenance market place to connect online demand with our retail network and third party mobility providers
• Digitalgitalizing Goodyear's Retail network to be prepared for new mobility trends such E-Vehicle
• Shaping new data monetization business and operating model for mobile and non-mobile customers 
• Implementing a mobility solutions framework to accelerate developement of new opportunities, curate and monitor projects from the ideation to implementationent
  

Senior Brand Manager EMEA, Goodyear EMEA                                                 Nov 18- Dec 20

• Responsible for brand strategy and campaigns around brand , product and innovation
• Accountable for designing product launches: from the creative brief to demand generation strategy to be rolled out in  27 countries
• increase direct touch with end consumers by refining the digital journey,  increase digital media investment  (+20%) with a focus on SEM and social ads,  and revamp social media channels (+20% reach in 2021) 
  
• Optimizing local campaign execution by developing strategy planning, campaigns guidelines, content production and clear KPIs and business impact measurement.
• Defining agency operating model and managing agency relationships, including budget (6M$) and time management

Entrepreneur                                                                                                        May 16- Sept 18

• Project management: Define target customer, value proposition, business case and define the MVP
• Designing  Go-to-Market plan to validate product traction and business case 
• Developing sales pitch for funding and business partners targeting consultancies
  

• Developing a proof of concept with a fan base of 300 users 
• Recruit and manage a team of three developers (Scrum)
• Business development and fund raising 

Senior Marketing Manager, Sony Europe                                                            May 11- Jan 16

• Defining brand strategy and consumer value proposition for the Xperia Tablet and EReader categories in Europe
• Responsible for the launch the new categories in 20 countries with the achievement of 7% SOM in year one in the EU Android market
• Leading and monitoring local marketing plan implementation (up to 270 retailers and etailers across EU)
• Accountable for EU A&P Budget (> 10 M Euros)
• European spokesperson for Xperia Tablet and E-reader categories (Media, partners, and agencies)
• Manage a team of three FTE
  

Business Manager Vaio, Sony France                                                                     Jan 09 - May 11

• Responsible for Vaio PC category: sales, channel mix and marketing plan for B2B and B2C channels with an achievement of 25% market share in the premium segment
• TelCo channel business development (Accountable for Orange France partnership) 
• Marketing intelligence , data analysis and reporting 
• Accountable of VAIO France P&L, inventory, sales forecast (85% accuracy) and sell out
• Vaio partner program lead with Intel, Microsoft, AMD and Nvidia
  

Project Manager New Business (E-reader/Rolly), Sony France                       Nov 08 -Dec 09

• Leading launch in French market by defining target customers, value proposition and pricing
• Developing the e-reading experience and secure the digitalization of 20K ebooks 
• Define Go to Market plan: Pricing, Channel management and Marketing plan 
• Implement a strategic partnership with Hachette (publisher) and Fnac (retailer) to create new e-reading experience
  
• Budget achievement : + 20% volume
  

Product Manager Audio devices, Sony France                                                   Jan 03 - Oct 07 

• Walkman brand revitalization with a peak of 20% Market share on MP3 devices market in 2006
• Boost accessories sales by 20% through a direct delivery process from factory to retailers.