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Definition of Reputation Credits
鄭宗碩 Sammy Cheng
Taipei • 0921916212 • [email protected]
接觸網路媒體近10年時間，PC端媒體、社群媒體進而APP媒體皆有所涉獵。
接觸過各式各樣產業，不論DS、中小型企業，品牌、電商、旅遊、教育甚至是遊戲產業皆有接觸。
純粹喜愛研究數據也樂愛分享經驗、建議規劃給客戶們學習選擇。
I engaged in the work of internet market analysis and project planning possesses decade experience. Including PC-based media, social media, and APP media... etc, all of online Ads.
I approached a wide variety of industries like DS, SME, brand, e-commerce, tourism, education and game industry.
I am very good at data analysis and experience sharing. I would like to plan and provide the best of projects for customers.
學歷 Educational background
輔仁大學, 統計資訊系, 2004 ~ 2008
技能 Skills
專業知識
Expertise
• Google Analytics
• AppAnnie
• AppsFlyer
• Nielsen
廣告操作
Ads Operate ability
• FB Ads
• Google AdWords
• Yahoo Native Ads
• Yahoo Search Marketing
• LINE ads
企劃能力
Planning Ads ability
• 電視媒體廣告
• 社群媒體廣告
• 戶外媒體廣告
• 網紅媒體廣告
• TV Media
• Socical Media
• Outdoor Meida
• Internet celebrity Media
工作經歷
猿聲串動行銷股份有限公司 Feb 2016 ~ 現在
行銷企劃部門經理
• 猿聲是橘子集團底下媒體規劃採購公司，以遊戲客戶為主要服務對象（全產業皆服務）
• 初期在媒體採購部門做規劃及購買
• 後接管行銷企劃部門，主要負責協助客戶做全媒體企劃做規劃，線上全媒體、線下電視＋戶外媒體、創意網紅廣告發 想等服務內容，並帶領2名業務＋2名企劃人員協助做專案規劃及業務開發。
• LINE TW 中國廣州說明會 媒體專案顧問講師
• 曾任蝦皮大學FB廣告教學講師
• 主要成功案例：天堂Ｍ、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物等
捷喜多媒體股份有限公司 Jul 2015 ~ Feb 2016
• JUKSY線上流行雜誌粉絲團成功將100萬擴增至120萬粉絲
• 將JUKSY社群推廣轉型成流行平台JUKSY街星，建立內容定位
• 協助業務端專案計畫及FB廣告操作投放
生洋網路股份有限公司 Feb 2012 ~ May 2015
• Yahoo！奇摩網路廣告產業認證分析師
• Yahoo！奇摩關鍵字廣告培訓講師
• 生洋網路產業達人：Facebook廣告教育產業和旅遊產業
• 網路廣告行銷規劃及分析建議
• Yahoo!奇摩&Google關鍵字及網路廣告操作: EX：iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆等
• Facebook網路廣告操作: (EX：康軒文教集團、頂新集、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾等
台灣產物保險股份有限公司 Jul 2011 ~ Mar 2012
個人保險行銷企劃人員
• 各分公司報表製作及其行政事務。
• 公司內部預算編列及業績分析、追蹤。
• 撰寫VBA及SQL指令協助報表自動化及公司內部資訊溝通橋樑。
• 協助同事訂定個人性險種包裝行銷企劃。
Work experience
Conetter CoMarketing Company Feb 2016 ~ Present
Marketing Planning Dept Manager
• The Conetter company is the media procurement company under the Gamania Group. We not only assist game customers but also service all industries.
• Ａt the beginning I was responsible for planning and purchasing of media procurement department.
• Then take over the manager of marketing department until now. The mainly responsible is assisting clients to impress on all kinds of media resources, include online media, TV and outdoor ads, KOL, buzz marketing...etc. I leading 2 sales representatives and 2 project planners to development business.
• Invited to be a consultant lecturer on LINE TW company briefing session media project in Guangzhou, China.
• Invited to be a consultant lecturer on Shopee company seminar.
• Success cases：天堂Ｍ、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物..etc
JUKSY Jul 2015 ~ Feb 2016
• Expanded JUKSY facebook page from 1 million to 1.2 million fans successfully.
• Create content for targeting.
• Assist in business project planning and FB advertising operations.
SAYA Network Co., Ltd. Feb 2012 ~ May 2015
• Been Industries certification analyst of Yahoo！internet Ads.
• Been Yahoo！internet Ads Training instructor.
• Ｉwere esteemed an expert of Education and Tourism industry.
• Ads planning and analysis.
• Success cases：iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆、康軒文教集團、頂新集團、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾...etc
Taiwan Fire & Marine Insurance Co., Ltd. Jul 2011 ~ Mar 2012
• Report production and administrative affairs for each branch.
• Internal budget of preparation and performance analysis and tracking.
• Write VBA and SQL instructions to assist with report automation
• Assist colleagues in setting up personal insurance packaging plans.
鄭宗碩 Sammy Cheng
Taipei • 0921916212 • [email protected]
接觸網路媒體近10年時間，PC端媒體、社群媒體進而APP媒體皆有所涉獵。
接觸過各式各樣產業，不論DS、中小型企業，品牌、電商、旅遊、教育甚至是遊戲產業皆有接觸。
純粹喜愛研究數據也樂愛分享經驗、建議規劃給客戶們學習選擇。
I engaged in the work of internet market analysis and project planning possesses decade experience. Including PC-based media, social media, and APP media... etc, all of online Ads.
I approached a wide variety of industries like DS, SME, brand, e-commerce, tourism, education and game industry.
I am very good at data analysis and experience sharing. I would like to plan and provide the best of projects for customers.
學歷 Educational background
輔仁大學, 統計資訊系, 2004 ~ 2008
技能 Skills
專業知識
Expertise
• Google Analytics
• AppAnnie
• AppsFlyer
• Nielsen
廣告操作
Ads Operate ability
• FB Ads
• Google AdWords
• Yahoo Native Ads
• Yahoo Search Marketing
• LINE ads
企劃能力
Planning Ads ability
• 電視媒體廣告
• 社群媒體廣告
• 戶外媒體廣告
• 網紅媒體廣告
• TV Media
• Socical Media
• Outdoor Meida
• Internet celebrity Media
工作經歷
猿聲串動行銷股份有限公司 Feb 2016 ~ 現在
行銷企劃部門經理
• 猿聲是橘子集團底下媒體規劃採購公司，以遊戲客戶為主要服務對象（全產業皆服務）
• 初期在媒體採購部門做規劃及購買
• 後接管行銷企劃部門，主要負責協助客戶做全媒體企劃做規劃，線上全媒體、線下電視＋戶外媒體、創意網紅廣告發 想等服務內容，並帶領2名業務＋2名企劃人員協助做專案規劃及業務開發。
• LINE TW 中國廣州說明會 媒體專案顧問講師
• 曾任蝦皮大學FB廣告教學講師
• 主要成功案例：天堂Ｍ、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物等
捷喜多媒體股份有限公司 Jul 2015 ~ Feb 2016
• JUKSY線上流行雜誌粉絲團成功將100萬擴增至120萬粉絲
• 將JUKSY社群推廣轉型成流行平台JUKSY街星，建立內容定位
• 協助業務端專案計畫及FB廣告操作投放
生洋網路股份有限公司 Feb 2012 ~ May 2015
• Yahoo！奇摩網路廣告產業認證分析師
• Yahoo！奇摩關鍵字廣告培訓講師
• 生洋網路產業達人：Facebook廣告教育產業和旅遊產業
• 網路廣告行銷規劃及分析建議
• Yahoo!奇摩&Google關鍵字及網路廣告操作: EX：iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆等
• Facebook網路廣告操作: (EX：康軒文教集團、頂新集、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾等
台灣產物保險股份有限公司 Jul 2011 ~ Mar 2012
個人保險行銷企劃人員
• 各分公司報表製作及其行政事務。
• 公司內部預算編列及業績分析、追蹤。
• 撰寫VBA及SQL指令協助報表自動化及公司內部資訊溝通橋樑。
• 協助同事訂定個人性險種包裝行銷企劃。
Work experience
Conetter CoMarketing Company Feb 2016 ~ Present
Marketing Planning Dept Manager
• The Conetter company is the media procurement company under the Gamania Group. We not only assist game customers but also service all industries.
• Ａt the beginning I was responsible for planning and purchasing of media procurement department.
• Then take over the manager of marketing department until now. The mainly responsible is assisting clients to impress on all kinds of media resources, include online media, TV and outdoor ads, KOL, buzz marketing...etc. I leading 2 sales representatives and 2 project planners to development business.
• Invited to be a consultant lecturer on LINE TW company briefing session media project in Guangzhou, China.
• Invited to be a consultant lecturer on Shopee company seminar.
• Success cases：天堂Ｍ、天堂online、新楓之谷、熱血江湖、星城online、神來也德州撲克、烈火如歌、蝦皮購物..etc
JUKSY Jul 2015 ~ Feb 2016
• Expanded JUKSY facebook page from 1 million to 1.2 million fans successfully.
• Create content for targeting.
• Assist in business project planning and FB advertising operations.
SAYA Network Co., Ltd. Feb 2012 ~ May 2015
• Been Industries certification analyst of Yahoo！internet Ads.
• Been Yahoo！internet Ads Training instructor.
• Ｉwere esteemed an expert of Education and Tourism industry.
• Ads planning and analysis.
• Success cases：iKala媒體、宜蘭童玩節、高雄電腦展、資策會、雅光企業、唯豐肉鬆、康軒文教集團、頂新集團、台灣雅聞倍優、H&D家具、50%服飾、巴黎草莓、貓咪曬月亮、Skin Food、新光三越、vacanza、自在服飾...etc
Taiwan Fire & Marine Insurance Co., Ltd. Jul 2011 ~ Mar 2012
• Report production and administrative affairs for each branch.
• Internal budget of preparation and performance analysis and tracking.
• Write VBA and SQL instructions to assist with report automation
• Assist colleagues in setting up personal insurance packaging plans.