- Jobs
ResumeCreate your job-winning resume using our free resume builder.
PortfolioShowcase your skills and projects with a professional portfolio.ResumeCreate your job-winning resume using our free resume builder.Resume BuilderMake a resume for free.Resume TemplatesAccess our extensive library of professional & ready-to-use templates.Resume ExamplesGet inspired by real resume examples to create your own.Occupation GuideAccess resume writing guides tailored for different professions.Resume HelpGet expert advice on all things resume from our team of recruitment specialists.- ResourcesSuccess StoriesBusiness ExcellenceAbout CakeResumeFeatured Reads
- Hire
- Download our App
CakeResume Talent Search
The Most Lightweight and Effective Recruiting Plan
Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.
- Browse all search results
- Unlimited access to start new conversations
- Resumes accessible for only paid companies
- View users’ email address & phone numbers
Definition of Reputation Credits
Shu-Kai Lin (林書楷)
過去的工作經驗有:
1. 數位轉型專案執行與系統導入，在諾華導入Veeva Vault系統與Line官方帳號
2. CRM客戶行為分析與市場區隔，分析客戶線上行為並將客戶分群(Segmentation)
3. 數位行銷，透過Google Analytics優化官方網站的UI/UX與網頁動線設計
WORK EXPERIENCE
Digital Marketing Assistant Manager • Zuellig Pharma
• Digital Transformation Project Lead: Implement Spotme for event management based on design thinking
• Data Analytics: Identify the best email sending time by business units and non- email preferred customer list
• Introduce Omni-channel concept to all Taiwan Zuellig Pharma employees during yearly meeting in 2023 Jan
• Defined digital channel calculation formula and KPIs with sales and marketing teams for monitoring
• Proposed the new way for generating customer persona with less resources, had accepted by Regional team
• Support all Taiwan Zuellig Pharma brand managers on 2024 Brand Plan- digital tactics parts
• Join Sales team on collecting customer feedback during Face-to-Face joint calls monthly
十二月 2022 - 五月 2023
Digital Marketing Specialist • Novartis Taiwan Co.
• Email marketing analytics: suggest better layout, subjects and time to send emails based on data analytics
• Project owner of Veeva Vault implementation, the internal system for email management in Taiwan
• Project owner of launching Line Official Account, and optimized Line with Sales team based on user needs
• Member of Taiwan Digital Committee for censoring internal all Taiwan digital related projects quarterly
• Trainer and System Admin of Novartis Digital channels- Veeva Vault, Line Official Account, Shaman
七月 2020 - 十一月 2022
B2B Senior Digital Marketing Specialist • BenQ 明基電通
• SEO- Increase online exposure of BenQ India campaign website to discover potential business customers
• Paid search- generated $20k USD revenue by $700 USD for Google Jamboard hardware in Europe
• Content marketing- suggest the high value keywords for content generation team based on SERPO result
• Implement the feasibility experiment of applying E-Commerce Business website in BenQ US
六月 2019 - 六月 2020
EDUCATION
2017 - 2018
University of Leeds
Master’s Degree of Consumer Analytics and Marketing Strategy
• Relevant Coursework: Predictive Analytics / Big Data and Consumer Analytics / Marketing Strategy
• Dissertation: The influence of weather, holiday and weekday on retail sales in the U.S.: the case of Walmart
2011 - 2016
National Cheng Chi University
Bachelor’s Degree of Ethnology
• Relevant Coursework: Marketing Management / Cross- Culture Communication / International Economic
Skills
Languages: Mandarin Chinese (native), English (fluent)
Technical Skills:
Salesforce, Microsoft Power BI, Tableau, Microsoft Office, ArcGIS, HTML, Python, R, MySQL, Google Analytics, Google Ads, Veeva CRM, Veeva Vault, Eloqua, Shaman
Shu-Kai Lin (林書楷)
過去的工作經驗有:
1. 數位轉型專案執行與系統導入，在諾華導入Veeva Vault系統與Line官方帳號
2. CRM客戶行為分析與市場區隔，分析客戶線上行為並將客戶分群(Segmentation)
3. 數位行銷，透過Google Analytics優化官方網站的UI/UX與網頁動線設計
WORK EXPERIENCE
Digital Marketing Assistant Manager • Zuellig Pharma
• Digital Transformation Project Lead: Implement Spotme for event management based on design thinking
• Data Analytics: Identify the best email sending time by business units and non- email preferred customer list
• Introduce Omni-channel concept to all Taiwan Zuellig Pharma employees during yearly meeting in 2023 Jan
• Defined digital channel calculation formula and KPIs with sales and marketing teams for monitoring
• Proposed the new way for generating customer persona with less resources, had accepted by Regional team
• Support all Taiwan Zuellig Pharma brand managers on 2024 Brand Plan- digital tactics parts
• Join Sales team on collecting customer feedback during Face-to-Face joint calls monthly
十二月 2022 - 五月 2023
Digital Marketing Specialist • Novartis Taiwan Co.
• Email marketing analytics: suggest better layout, subjects and time to send emails based on data analytics
• Project owner of Veeva Vault implementation, the internal system for email management in Taiwan
• Project owner of launching Line Official Account, and optimized Line with Sales team based on user needs
• Member of Taiwan Digital Committee for censoring internal all Taiwan digital related projects quarterly
• Trainer and System Admin of Novartis Digital channels- Veeva Vault, Line Official Account, Shaman
七月 2020 - 十一月 2022
B2B Senior Digital Marketing Specialist • BenQ 明基電通
• SEO- Increase online exposure of BenQ India campaign website to discover potential business customers
• Paid search- generated $20k USD revenue by $700 USD for Google Jamboard hardware in Europe
• Content marketing- suggest the high value keywords for content generation team based on SERPO result
• Implement the feasibility experiment of applying E-Commerce Business website in BenQ US
六月 2019 - 六月 2020
EDUCATION
2017 - 2018
University of Leeds
Master’s Degree of Consumer Analytics and Marketing Strategy
• Relevant Coursework: Predictive Analytics / Big Data and Consumer Analytics / Marketing Strategy
• Dissertation: The influence of weather, holiday and weekday on retail sales in the U.S.: the case of Walmart
2011 - 2016
National Cheng Chi University
Bachelor’s Degree of Ethnology
• Relevant Coursework: Marketing Management / Cross- Culture Communication / International Economic
Skills
Languages: Mandarin Chinese (native), English (fluent)
Technical Skills:
Salesforce, Microsoft Power BI, Tableau, Microsoft Office, ArcGIS, HTML, Python, R, MySQL, Google Analytics, Google Ads, Veeva CRM, Veeva Vault, Eloqua, Shaman