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Definition of Reputation Credits
Every project is unique, so solving problems is a constant challenge in project execution. It's like running a 100-meter sprint. Managing products is more like a marathon.
After moving into product development, I learned through trial and error that strategic planning is key to a product's lifecycle. Leading the product team in the right direction is most important, even though every step matters.
I enjoy thinking and feel I have a severe "information addiction" common in marketing. I won't miss chances to learn new things and can't go a week without learning or a day without the internet.
Work Experience
Director of Integrated Marketing Center • Artificial Intelligence Foundation
April 2023 - Present
1. AI project consulting
Help companies understand how they can use AI and how to apply it.
2. AI project development
Develop AI projects from other companies and internal needs.
Deputy Director • OSENSE TECHNOLOGY CO., LTD.
March 2022 - March 2023
Business proposals, software project planning and management
Understood customer needs, provided software development plans based on our core technologies, and worked with other departments to ensure projects went smoothly.
Product Manager • OSENSE TECHNOLOGY CO., LTD.
October 2020 - April 2022
Hardware product development, launch, and subsequent sales planning
Responsible for hardware and software product development, including market research, defining user needs and product features, coordinating with industrial design, and managing the project timeline. Also did product launch and marketing planning like branding, content, and partnerships.
Project Manager • OSENSE TECHNOLOGY CO., LTD.
August 2019 - October 2020
Brand public relations, media publicity
Planned media topics and publicity to match our technology and product updates. Maintained relationships with startup/tech media contacts.
Brand PR Assistant • Lei Shan Insurance Broker Co.,Ltd.
August 2018 - July 2019
1. Media relations: Maintained contacts with finance/insurance reporters, distributed monthly press releases, developed feature article ideas.
2. Internal marketing: Proposed, planned and ran activities to engage the sales team.
3. Social media: Managed content, interaction for the website, social pages, etc.
4. Budgeting, marketing strategy planning for the department.
5. Brand management: Internal/external brand communication, brand guidelines.
Integrated Marketing Planning Manage • Scientific American (Yuan-Liou Publishing Co.,Ltd.)
July 2016 - July 2018
Science brand management, including annual science event planning, securing sponsorships, working with science influencers, community management, media cooperation and publicity, integrated marketing projects.
Marketing Manager • Global Views - Commonwealth Publishing Group
May 2010 - July 2016
1. Brand event management Set event strategies, managed key communities, designed event products, planned sponsorships, handled event promotion/execution/analysis, press releases, media plans.
2. Cross-department communication, department management, employee training.
Marketing Specialist • Global Views - Commonwealth Publishing Group
May 2008 - May 2010
1. Corporate integrated marketing projects Branded content, news topic development, online/offline event planning and promotion, event cost management, performance evaluation.
2. Government agency collaborations Identified opportunities, planned and proposed tenders, executed events, maintained client relationships.
Education
Shih Chien University
Department of Business Administration
2000 - 2004
Skills
- Microsoft Office
- iOS
- trello
- Asana
- Notion
- Miro
- Coda Software
Languages
- Chinese — Native
- English — Intermediate
Every project is unique, so solving problems is a constant challenge in project execution. It's like running a 100-meter sprint. Managing products is more like a marathon.
After moving into product development, I learned through trial and error that strategic planning is key to a product's lifecycle. Leading the product team in the right direction is most important, even though every step matters.
I enjoy thinking and feel I have a severe "information addiction" common in marketing. I won't miss chances to learn new things and can't go a week without learning or a day without the internet.
Work Experience
Director of Integrated Marketing Center • Artificial Intelligence Foundation
April 2023 - Present
1. AI project consulting
Help companies understand how they can use AI and how to apply it.
2. AI project development
Develop AI projects from other companies and internal needs.
Deputy Director • OSENSE TECHNOLOGY CO., LTD.
March 2022 - March 2023
Business proposals, software project planning and management
Understood customer needs, provided software development plans based on our core technologies, and worked with other departments to ensure projects went smoothly.
Product Manager • OSENSE TECHNOLOGY CO., LTD.
October 2020 - April 2022
Hardware product development, launch, and subsequent sales planning
Responsible for hardware and software product development, including market research, defining user needs and product features, coordinating with industrial design, and managing the project timeline. Also did product launch and marketing planning like branding, content, and partnerships.
Project Manager • OSENSE TECHNOLOGY CO., LTD.
August 2019 - October 2020
Brand public relations, media publicity
Planned media topics and publicity to match our technology and product updates. Maintained relationships with startup/tech media contacts.
Brand PR Assistant • Lei Shan Insurance Broker Co.,Ltd.
August 2018 - July 2019
1. Media relations: Maintained contacts with finance/insurance reporters, distributed monthly press releases, developed feature article ideas.
2. Internal marketing: Proposed, planned and ran activities to engage the sales team.
3. Social media: Managed content, interaction for the website, social pages, etc.
4. Budgeting, marketing strategy planning for the department.
5. Brand management: Internal/external brand communication, brand guidelines.
Integrated Marketing Planning Manage • Scientific American (Yuan-Liou Publishing Co.,Ltd.)
July 2016 - July 2018
Science brand management, including annual science event planning, securing sponsorships, working with science influencers, community management, media cooperation and publicity, integrated marketing projects.
Marketing Manager • Global Views - Commonwealth Publishing Group
May 2010 - July 2016
1. Brand event management Set event strategies, managed key communities, designed event products, planned sponsorships, handled event promotion/execution/analysis, press releases, media plans.
2. Cross-department communication, department management, employee training.
Marketing Specialist • Global Views - Commonwealth Publishing Group
May 2008 - May 2010
1. Corporate integrated marketing projects Branded content, news topic development, online/offline event planning and promotion, event cost management, performance evaluation.
2. Government agency collaborations Identified opportunities, planned and proposed tenders, executed events, maintained client relationships.
Education
Shih Chien University
Department of Business Administration
2000 - 2004
Skills
- Microsoft Office
- iOS
- trello
- Asana
- Notion
- Miro
- Coda Software
Languages
- Chinese — Native
- English — Intermediate