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Definition of Reputation Credits
Simon Marshall
25-year tech professional. Innovation fires me up! Plug into my cloud, and let's go places.
[email protected]
+1 307 439 9000
Skills
Marketing
Natural ability to understand complex technical information, creating compelling messaging and discrete targeting for the B2B IT market. Brand and sales support through multiple-format content strategy and creation. Nurturing contacts through to MQLs for sales.
Public relations
PR professional with a decade of technical journalist experience. Leveraging excellent relationships with media and analysts, building recognition, reputation, competitive positioning. High-level information sourcing, drafting and content management skills.
Strategy
Strategic thinker, consensus builder. Consultative, team-oriented approach to creating dynamic campaigns by mapping corporate products and solutions to market needs and perspectives. Consulting, advising and executing for marketing, sales and product management.
Experience highlights
VP Content, Waters Agency, March 2018 - present
Contributing Editor, Light Reading, July 2017 - September 2018
Senior Marketing and PR manager, MATRIXX Software, January 2009 - July 2017
Silicon Valley experience in a rapid growth environment covering global external and internal comms and marketing. Automated inbound marketing driving the pipeline from lead generation and nurturing through to marketing qualified leads for sales. Consulting with sales and product management to create assets for use in the field and to support customer relationships. Industry analyst relations. PR agency direction and management. Event management.
Example results: as employee number 5, helped drive business growth to 175 employees. Built MATRIXX's journalist and analyst relationships from scratch, growing coverage to 4-5 quality pieces p/m and multiple reports. Driving AR to two Gartner Cool Vendor reports and first placement on the IRCM Magic Quadrant; Awards highlights include a 2016 Stevie Best Product of the Year award; Digital Edge 50 for a customer, Telstra; Silicon Valley Business Journal Woman of Influence award. Created discrete content and campaigns to drive sales meetings at Mobile Word Congress from 15 in 2011 to 70+ in 2017.
Associate director, Liberty, August 2004 - January 2009
Million dollar regional P&L and new business responsibility. Directing a team of 15 PR consultants. Excellent media relations technique. Proven track record of success.
Example results: converted client coverage from trade publications to international business press. Successful new business wins included Qualcomm, Telcordia (now Ericsson), Bridgewater Systems (now AMDOCS), Redknee (now Optiva) and Neustar. Grew total agency fees within two years to GBP 1.5m.
Editor-at-large, Communications News and Total Telecom, January 1996 - September 2002
Extensive reporting, writing and editing experience. Foreign correspondent temporarily assigned to Hong Kong.
Example results: created a unique news service for internal communications at Concert (British Telecom and AT&T joint venture). Part of a team that created and launched totaltele.com in the late 90s, pushing an innovative news resource when most news was hardcopy only.
Education
B.A. (Hons) Philosophy, Greenwich University, London, UK, June 1994.
Simon Marshall
25-year tech professional. Innovation fires me up! Plug into my cloud, and let's go places.
[email protected]
+1 307 439 9000
Skills
Marketing
Natural ability to understand complex technical information, creating compelling messaging and discrete targeting for the B2B IT market. Brand and sales support through multiple-format content strategy and creation. Nurturing contacts through to MQLs for sales.
Public relations
PR professional with a decade of technical journalist experience. Leveraging excellent relationships with media and analysts, building recognition, reputation, competitive positioning. High-level information sourcing, drafting and content management skills.
Strategy
Strategic thinker, consensus builder. Consultative, team-oriented approach to creating dynamic campaigns by mapping corporate products and solutions to market needs and perspectives. Consulting, advising and executing for marketing, sales and product management.
Experience highlights
VP Content, Waters Agency, March 2018 - present
Contributing Editor, Light Reading, July 2017 - September 2018
Senior Marketing and PR manager, MATRIXX Software, January 2009 - July 2017
Silicon Valley experience in a rapid growth environment covering global external and internal comms and marketing. Automated inbound marketing driving the pipeline from lead generation and nurturing through to marketing qualified leads for sales. Consulting with sales and product management to create assets for use in the field and to support customer relationships. Industry analyst relations. PR agency direction and management. Event management.
Example results: as employee number 5, helped drive business growth to 175 employees. Built MATRIXX's journalist and analyst relationships from scratch, growing coverage to 4-5 quality pieces p/m and multiple reports. Driving AR to two Gartner Cool Vendor reports and first placement on the IRCM Magic Quadrant; Awards highlights include a 2016 Stevie Best Product of the Year award; Digital Edge 50 for a customer, Telstra; Silicon Valley Business Journal Woman of Influence award. Created discrete content and campaigns to drive sales meetings at Mobile Word Congress from 15 in 2011 to 70+ in 2017.
Associate director, Liberty, August 2004 - January 2009
Million dollar regional P&L and new business responsibility. Directing a team of 15 PR consultants. Excellent media relations technique. Proven track record of success.
Example results: converted client coverage from trade publications to international business press. Successful new business wins included Qualcomm, Telcordia (now Ericsson), Bridgewater Systems (now AMDOCS), Redknee (now Optiva) and Neustar. Grew total agency fees within two years to GBP 1.5m.
Editor-at-large, Communications News and Total Telecom, January 1996 - September 2002
Extensive reporting, writing and editing experience. Foreign correspondent temporarily assigned to Hong Kong.
Example results: created a unique news service for internal communications at Concert (British Telecom and AT&T joint venture). Part of a team that created and launched totaltele.com in the late 90s, pushing an innovative news resource when most news was hardcopy only.
Education
B.A. (Hons) Philosophy, Greenwich University, London, UK, June 1994.