Jakarta, Indonesia
Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem places. Expertise in idea, creative strategy, and presentation, Google spreadsheet, Google Sheets & project managements tools such as Trello. Sometimes enjoying design and making illustration by Canva, Figma & Clip Studio Paint Software. Open interest in CRM & data analysis for optimizing in-app content marketing improvement.
September 2023 - Present
- Conduct analysis in-app event & suitable content for users.
- Help to strategize the marketing strategy for Kakao Webtoon Indonesia.
- Coordinate among HQ KR business team to ID stakeholder (Contents Design, SNS, performance marketers, CRM & CS team) for day-to-day business operation.
- Assess and comprehend variations in indicators, and carry out suitable action.
- Rapidly comprehend the users needs, formulate and implement strategies.
April 2022 - September 2023
- Communicate between Marketing HQ team to Marketing team ID members.
- Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team.
- Localize the promotion or marketing plan.
- Planning the details of marketing promotion.
- Communicate the marketing & in-app campaign social media plan inquiries to design team.
- Splitting works between team members.
- Managing content and team schedule.
- Research and build relation with community on fanbase or offline events (Kakaovers).
April 2020 - April 2022
Scope of works:
- Plan and execute monthly campaign & events in-applications
- Organize and communicate detail campaign requirements with CRM division, and design assets requirements with app marketing designers
- Managing the app-designers daily workload projects by organizing the request by Trello
- Daily check & re-check, upload, and monitoring the event bug (o-banner, event banner, front
popup banner, and other banner as requested)
- Support and communication with app-third party partners
Achievements:
- Listing 9 in-app event on 2021 that contribute up to 18% of Unique Visitor (UV) increased
- Gaining up to 35% GMV from 9 event during 2021
- Increasing designer work delivery time by organizing brief and trelo that makes the revision less than 4-5X
Detail in-app acievement provided on the portofolio documents below
November 2019 - Maret 2020
- Organize daily social media (Organics SNS) contents schedule plan
- Plan daily social media (SNS) contents & communicate brief to contents marketing designers
- Making ad captions copy for every new webtoons
- Research marketing channels (Offline) trends and vendors
- (ad hoc) temporarily handling contents upload scheduling for Facebook Ads and TikTok ads (excluding budgeting and analytics report)
- Supporting KOL brief and activities for brand
Achievements:
- Gaining +50.000 Instagram @kakaopageindo followers on 2021, 10.000 twitter @kakaopage_indonesia followers
- Main SNS contents reach around 5K-7K likes and 1000+ comments on instagram post on 2021
- Gain 3-5% Sign-up user proofed by voucher code applied on KOL Youtube campaign (RANS Ent and NAY)
Juni 2019 - Oktober 2019
- Support people management specialist & L&D teams with writes the publication & announcements with interesting contents on internal e-mail newsletter and peopleattiket social media
- Support talent acquisition team and employee branding to organize the event on job fair and campus visit
November 2018 - Juli 2019
- Organizing and communicate the CS employee voice box called BukaSharing to the employee and to management boards
- Plan and execute CSM Internal Communication channels, Instagram @csmheroes and e-magazine CSM Heroes
- Support the collateral and offline branding activities of BukaBantuan, such as TV ads, ATL/BTL, event organizations, and special event (Hari konsumen Nasional, ICCA)
Achievements:
- Gaining 500+ followers, from 200+ to 700+ followers (all CSM crew) on instagram @csmheroes by creating HQJ (High Quality Jomblo) Segments on Instagram Story
- Supporting behind the scene activities of BukaBantuan Branding ads by Dian Sastrowardoyo
Maret 2018 - Oktober 2018
Creating the best service to make happiest and highest quality of CS Bukalapak as an ambition to drive Bukalapak as #1 platform for Customer satisfaction services e-Commerce Category
Works Scope:
- Support knowledge management specialist to daily manage the contents on internal google sites systems
- Facilitate training & developments team routine training activities, discussion with QC activities, making workflow of work scope & word CS macro template
- Sync with SPV and team leader for organizing questions lists and monitoring monthly CS refreshment test for each 9 Sections (CS Email, CS Payment, PTE (Return & Inventory), CS Social Media, CS Live Chat, VVIP & Crisis Center, O2O, CS Anti Fraud, and Call Center)
Desember 2017 - Maret 2018
Make sure that Bukalapak Customer data are valid for opened the Bukadompet fitur as an ambition to drive Bukalapak to be #1 trusted platform that covers all people to online buying and selling activities
Juli 2017 - Agustus 2017
Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab.
Januari 2017 - Maret 2017
- Organizing work plan for reporters, photographers, editors, and designers.
- Organizing the contents lists and magazines designs.
Januari 2016 - Januari 2017
Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th.
Januari 2015 - Februari 2015
- Handling registration & administration process,
- Organize the patient & pet owner data
- note the prescriptions and payment process on the petshop
2013 - 2017
2016 - 2016
Google Suite Trello Communication Creative Thinking Problem Solving Content Writing Meta Business Suite Social Media Content Creation
English — Menengah Indonesian — Bahasa Ibu Korean — Dasar Japanese — Dasar
Jakarta, Indonesia
Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem places. Expertise in idea, creative strategy, and presentation, Google spreadsheet, Google Sheets & project managements tools such as Trello. Sometimes enjoying design and making illustration by Canva, Figma & Clip Studio Paint Software. Open interest in CRM & data analysis for optimizing in-app content marketing improvement.
September 2023 - Present
- Conduct analysis in-app event & suitable content for users.
- Help to strategize the marketing strategy for Kakao Webtoon Indonesia.
- Coordinate among HQ KR business team to ID stakeholder (Contents Design, SNS, performance marketers, CRM & CS team) for day-to-day business operation.
- Assess and comprehend variations in indicators, and carry out suitable action.
- Rapidly comprehend the users needs, formulate and implement strategies.
April 2022 - September 2023
- Communicate between Marketing HQ team to Marketing team ID members.
- Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team.
- Localize the promotion or marketing plan.
- Planning the details of marketing promotion.
- Communicate the marketing & in-app campaign social media plan inquiries to design team.
- Splitting works between team members.
- Managing content and team schedule.
- Research and build relation with community on fanbase or offline events (Kakaovers).
April 2020 - April 2022
Scope of works:
- Plan and execute monthly campaign & events in-applications
- Organize and communicate detail campaign requirements with CRM division, and design assets requirements with app marketing designers
- Managing the app-designers daily workload projects by organizing the request by Trello
- Daily check & re-check, upload, and monitoring the event bug (o-banner, event banner, front
popup banner, and other banner as requested)
- Support and communication with app-third party partners
Achievements:
- Listing 9 in-app event on 2021 that contribute up to 18% of Unique Visitor (UV) increased
- Gaining up to 35% GMV from 9 event during 2021
- Increasing designer work delivery time by organizing brief and trelo that makes the revision less than 4-5X
Detail in-app acievement provided on the portofolio documents below
November 2019 - Maret 2020
- Organize daily social media (Organics SNS) contents schedule plan
- Plan daily social media (SNS) contents & communicate brief to contents marketing designers
- Making ad captions copy for every new webtoons
- Research marketing channels (Offline) trends and vendors
- (ad hoc) temporarily handling contents upload scheduling for Facebook Ads and TikTok ads (excluding budgeting and analytics report)
- Supporting KOL brief and activities for brand
Achievements:
- Gaining +50.000 Instagram @kakaopageindo followers on 2021, 10.000 twitter @kakaopage_indonesia followers
- Main SNS contents reach around 5K-7K likes and 1000+ comments on instagram post on 2021
- Gain 3-5% Sign-up user proofed by voucher code applied on KOL Youtube campaign (RANS Ent and NAY)
Juni 2019 - Oktober 2019
- Support people management specialist & L&D teams with writes the publication & announcements with interesting contents on internal e-mail newsletter and peopleattiket social media
- Support talent acquisition team and employee branding to organize the event on job fair and campus visit
November 2018 - Juli 2019
- Organizing and communicate the CS employee voice box called BukaSharing to the employee and to management boards
- Plan and execute CSM Internal Communication channels, Instagram @csmheroes and e-magazine CSM Heroes
- Support the collateral and offline branding activities of BukaBantuan, such as TV ads, ATL/BTL, event organizations, and special event (Hari konsumen Nasional, ICCA)
Achievements:
- Gaining 500+ followers, from 200+ to 700+ followers (all CSM crew) on instagram @csmheroes by creating HQJ (High Quality Jomblo) Segments on Instagram Story
- Supporting behind the scene activities of BukaBantuan Branding ads by Dian Sastrowardoyo
Maret 2018 - Oktober 2018
Creating the best service to make happiest and highest quality of CS Bukalapak as an ambition to drive Bukalapak as #1 platform for Customer satisfaction services e-Commerce Category
Works Scope:
- Support knowledge management specialist to daily manage the contents on internal google sites systems
- Facilitate training & developments team routine training activities, discussion with QC activities, making workflow of work scope & word CS macro template
- Sync with SPV and team leader for organizing questions lists and monitoring monthly CS refreshment test for each 9 Sections (CS Email, CS Payment, PTE (Return & Inventory), CS Social Media, CS Live Chat, VVIP & Crisis Center, O2O, CS Anti Fraud, and Call Center)
Desember 2017 - Maret 2018
Make sure that Bukalapak Customer data are valid for opened the Bukadompet fitur as an ambition to drive Bukalapak to be #1 trusted platform that covers all people to online buying and selling activities
Juli 2017 - Agustus 2017
Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab.
Januari 2017 - Maret 2017
- Organizing work plan for reporters, photographers, editors, and designers.
- Organizing the contents lists and magazines designs.
Januari 2016 - Januari 2017
Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th.
Januari 2015 - Februari 2015
- Handling registration & administration process,
- Organize the patient & pet owner data
- note the prescriptions and payment process on the petshop
2013 - 2017
2016 - 2016
Google Suite Trello Communication Creative Thinking Problem Solving Content Writing Meta Business Suite Social Media Content Creation
English — Menengah Indonesian — Bahasa Ibu Korean — Dasar Japanese — Dasar