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Definition of Reputation Credits
Sofia Han
Marketing & Growth Operations
Jakarta, Indonesia
Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem places. Expertise in idea, creative strategy, and presentation, Google spreadsheet, Google Sheets & project managements tools such as Trello. Sometimes enjoying design and making illustration by Canva, Figma & Clip Studio Paint Software. Open interest in CRM & data analysis for optimizing in-app content marketing improvement.
Work Experience
Service Operation Lead • Kakao Entertainment
September 2023 - Present
- Conduct analysis in-app event & suitable content for users.
- Help to strategize the marketing strategy for Kakao Webtoon Indonesia.
- Coordinate among HQ KR business team to ID stakeholder (Contents Design, SNS, performance marketers, CRM & CS team) for day-to-day business operation.
- Assess and comprehend variations in indicators, and carry out suitable action.
- Rapidly comprehend the users needs, formulate and implement strategies.
Social Media & Community Coordinator • Kakao Entertainment
April 2022 - September 2023
- Communicate between Marketing HQ team to Marketing team ID members.
- Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team.
- Localize the promotion or marketing plan.
- Planning the details of marketing promotion.
- Communicate the marketing & in-app campaign social media plan inquiries to design team.
- Splitting works between team members.
- Managing content and team schedule.
- Research and build relation with community on fanbase or offline events (Kakaovers).
Campaign Officer - In App Marketing Operation • Kakao Entertainment
April 2020 - April 2022
Scope of works:
- Plan and execute monthly campaign & events in-applications
- Organize and communicate detail campaign requirements with CRM division, and design assets requirements with app marketing designers
- Managing the app-designers daily workload projects by organizing the request by Trello
- Daily check & re-check, upload, and monitoring the event bug (o-banner, event banner, front
popup banner, and other banner as requested)
- Support and communication with app-third party partners
Achievements:
- Listing 9 in-app event on 2021 that contribute up to 18% of Unique Visitor (UV) increased
- Gaining up to 35% GMV from 9 event during 2021
- Increasing designer work delivery time by organizing brief and trelo that makes the revision less than 4-5X
Detail in-app acievement provided on the portofolio documents below
Marketing & Business Development Associate • Kakao Entertainment
November 2019 - Maret 2020
- Organize daily social media (Organics SNS) contents schedule plan
- Plan daily social media (SNS) contents & communicate brief to contents marketing designers
- Making ad captions copy for every new webtoons
- Research marketing channels (Offline) trends and vendors
- (ad hoc) temporarily handling contents upload scheduling for Facebook Ads and TikTok ads (excluding budgeting and analytics report)
- Supporting KOL brief and activities for brand
Achievements:
- Gaining +50.000 Instagram @kakaopageindo followers on 2021, 10.000 twitter @kakaopage_indonesia followers
- Main SNS contents reach around 5K-7K likes and 1000+ comments on instagram post on 2021
- Gain 3-5% Sign-up user proofed by voucher code applied on KOL Youtube campaign (RANS Ent and NAY)
Internal Communication Staff • Tiket.com (PT. Global Tiket Network)
Juni 2019 - Oktober 2019
- Support people management specialist & L&D teams with writes the publication & announcements with interesting contents on internal e-mail newsletter and peopleattiket social media
- Support talent acquisition team and employee branding to organize the event on job fair and campus visit
Service Branding • Bukalapak
November 2018 - Juli 2019
- Organizing and communicate the CS employee voice box called BukaSharing to the employee and to management boards
- Plan and execute CSM Internal Communication channels, Instagram @csmheroes and e-magazine CSM Heroes
- Support the collateral and offline branding activities of BukaBantuan, such as TV ads, ATL/BTL, event organizations, and special event (Hari konsumen Nasional, ICCA)
Achievements:
- Gaining 500+ followers, from 200+ to 700+ followers (all CSM crew) on instagram @csmheroes by creating HQJ (High Quality Jomblo) Segments on Instagram Story
- Supporting behind the scene activities of BukaBantuan Branding ads by Dian Sastrowardoyo
Service Quality Assurance - Customer Satisfaction Management • Bukalapak
Maret 2018 - Oktober 2018
Creating the best service to make happiest and highest quality of CS Bukalapak as an ambition to drive Bukalapak as #1 platform for Customer satisfaction services e-Commerce Category
Works Scope:
- Support knowledge management specialist to daily manage the contents on internal google sites systems
- Facilitate training & developments team routine training activities, discussion with QC activities, making workflow of work scope & word CS macro template
- Sync with SPV and team leader for organizing questions lists and monitoring monthly CS refreshment test for each 9 Sections (CS Email, CS Payment, PTE (Return & Inventory), CS Social Media, CS Live Chat, VVIP & Crisis Center, O2O, CS Anti Fraud, and Call Center)
Know Your Consumer - Internship • Bukalapak
Desember 2017 - Maret 2018
Make sure that Bukalapak Customer data are valid for opened the Bukadompet fitur as an ambition to drive Bukalapak to be #1 trusted platform that covers all people to online buying and selling activities
Creative Team Internship • Martha Tilaar Group
Juli 2017 - Agustus 2017
Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab.
Editor In Chief • Centre of Management IPB
Januari 2017 - Maret 2017
- Organizing work plan for reporters, photographers, editors, and designers.
- Organizing the contents lists and magazines designs.
Editor • BEM FEM IPB
Januari 2016 - Januari 2017
Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th.
Administrative Intern • Rumah Sakit Hewan Pendidikan IPB
Januari 2015 - Februari 2015
- Handling registration & administration process,
- Organize the patient & pet owner data
- note the prescriptions and payment process on the petshop
Education
IPB University
Marketing/Marketing Management, General
2013 - 2017
Ehime University
Community Services
2016 - 2016
Skills
Google Suite Trello Communication Creative Thinking Problem Solving Content Writing Meta Business Suite Social Media Content Creation
Languages
English — Menengah Indonesian — Bahasa Ibu Korean — Dasar Japanese — Dasar
Sofia Han
Marketing & Growth Operations
Jakarta, Indonesia
Enthusiast marketer who love to follow trends, try new foods and travel to hidden gem places. Expertise in idea, creative strategy, and presentation, Google spreadsheet, Google Sheets & project managements tools such as Trello. Sometimes enjoying design and making illustration by Canva, Figma & Clip Studio Paint Software. Open interest in CRM & data analysis for optimizing in-app content marketing improvement.
Work Experience
Service Operation Lead • Kakao Entertainment
September 2023 - Present
- Conduct analysis in-app event & suitable content for users.
- Help to strategize the marketing strategy for Kakao Webtoon Indonesia.
- Coordinate among HQ KR business team to ID stakeholder (Contents Design, SNS, performance marketers, CRM & CS team) for day-to-day business operation.
- Assess and comprehend variations in indicators, and carry out suitable action.
- Rapidly comprehend the users needs, formulate and implement strategies.
Social Media & Community Coordinator • Kakao Entertainment
April 2022 - September 2023
- Communicate between Marketing HQ team to Marketing team ID members.
- Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team.
- Localize the promotion or marketing plan.
- Planning the details of marketing promotion.
- Communicate the marketing & in-app campaign social media plan inquiries to design team.
- Splitting works between team members.
- Managing content and team schedule.
- Research and build relation with community on fanbase or offline events (Kakaovers).
Campaign Officer - In App Marketing Operation • Kakao Entertainment
April 2020 - April 2022
Scope of works:
- Plan and execute monthly campaign & events in-applications
- Organize and communicate detail campaign requirements with CRM division, and design assets requirements with app marketing designers
- Managing the app-designers daily workload projects by organizing the request by Trello
- Daily check & re-check, upload, and monitoring the event bug (o-banner, event banner, front
popup banner, and other banner as requested)
- Support and communication with app-third party partners
Achievements:
- Listing 9 in-app event on 2021 that contribute up to 18% of Unique Visitor (UV) increased
- Gaining up to 35% GMV from 9 event during 2021
- Increasing designer work delivery time by organizing brief and trelo that makes the revision less than 4-5X
Detail in-app acievement provided on the portofolio documents below
Marketing & Business Development Associate • Kakao Entertainment
November 2019 - Maret 2020
- Organize daily social media (Organics SNS) contents schedule plan
- Plan daily social media (SNS) contents & communicate brief to contents marketing designers
- Making ad captions copy for every new webtoons
- Research marketing channels (Offline) trends and vendors
- (ad hoc) temporarily handling contents upload scheduling for Facebook Ads and TikTok ads (excluding budgeting and analytics report)
- Supporting KOL brief and activities for brand
Achievements:
- Gaining +50.000 Instagram @kakaopageindo followers on 2021, 10.000 twitter @kakaopage_indonesia followers
- Main SNS contents reach around 5K-7K likes and 1000+ comments on instagram post on 2021
- Gain 3-5% Sign-up user proofed by voucher code applied on KOL Youtube campaign (RANS Ent and NAY)
Internal Communication Staff • Tiket.com (PT. Global Tiket Network)
Juni 2019 - Oktober 2019
- Support people management specialist & L&D teams with writes the publication & announcements with interesting contents on internal e-mail newsletter and peopleattiket social media
- Support talent acquisition team and employee branding to organize the event on job fair and campus visit
Service Branding • Bukalapak
November 2018 - Juli 2019
- Organizing and communicate the CS employee voice box called BukaSharing to the employee and to management boards
- Plan and execute CSM Internal Communication channels, Instagram @csmheroes and e-magazine CSM Heroes
- Support the collateral and offline branding activities of BukaBantuan, such as TV ads, ATL/BTL, event organizations, and special event (Hari konsumen Nasional, ICCA)
Achievements:
- Gaining 500+ followers, from 200+ to 700+ followers (all CSM crew) on instagram @csmheroes by creating HQJ (High Quality Jomblo) Segments on Instagram Story
- Supporting behind the scene activities of BukaBantuan Branding ads by Dian Sastrowardoyo
Service Quality Assurance - Customer Satisfaction Management • Bukalapak
Maret 2018 - Oktober 2018
Creating the best service to make happiest and highest quality of CS Bukalapak as an ambition to drive Bukalapak as #1 platform for Customer satisfaction services e-Commerce Category
Works Scope:
- Support knowledge management specialist to daily manage the contents on internal google sites systems
- Facilitate training & developments team routine training activities, discussion with QC activities, making workflow of work scope & word CS macro template
- Sync with SPV and team leader for organizing questions lists and monitoring monthly CS refreshment test for each 9 Sections (CS Email, CS Payment, PTE (Return & Inventory), CS Social Media, CS Live Chat, VVIP & Crisis Center, O2O, CS Anti Fraud, and Call Center)
Know Your Consumer - Internship • Bukalapak
Desember 2017 - Maret 2018
Make sure that Bukalapak Customer data are valid for opened the Bukadompet fitur as an ambition to drive Bukalapak to be #1 trusted platform that covers all people to online buying and selling activities
Creative Team Internship • Martha Tilaar Group
Juli 2017 - Agustus 2017
Creating moodboard and marketing brief for several products such us BioKos, Mirabella, and SariAyu Hijab.
Editor In Chief • Centre of Management IPB
Januari 2017 - Maret 2017
- Organizing work plan for reporters, photographers, editors, and designers.
- Organizing the contents lists and magazines designs.
Editor • BEM FEM IPB
Januari 2016 - Januari 2017
Article proofread & editor for OMG! Magazine (Faculty of Economics and Management IPB Internal Magazine) 15th-16th.
Administrative Intern • Rumah Sakit Hewan Pendidikan IPB
Januari 2015 - Februari 2015
- Handling registration & administration process,
- Organize the patient & pet owner data
- note the prescriptions and payment process on the petshop
Education
IPB University
Marketing/Marketing Management, General
2013 - 2017
Ehime University
Community Services
2016 - 2016
Skills
Google Suite Trello Communication Creative Thinking Problem Solving Content Writing Meta Business Suite Social Media Content Creation
Languages
English — Menengah Indonesian — Bahasa Ibu Korean — Dasar Japanese — Dasar