Chief Product Officer  •  Aegis Custody 幣護

October 2020 - Present・https://www.aegiscustody.com

Recruited as UI/UX designer, I rapidly advanced to lead the product development team utilising my extensive freelance experience. Known for being a results-driven person, my leadership skills and success in delivering results led to my promotion to Chief Product Officer in 2021.

✨ Overview

• Developed and defined business offerings, while taking the lead in designing and developing a diverse range of blockchain-based custodial products and services.
• Coordinated projects, both internally and externally, and effectively executed action items.
• Multitasked while being responsible for recruitment and internal training efforts.
• Established key performance indicators for each product and tracked performance against those metrics.
• Stayed current with industry trends to guide product strategy and roadmap.
• Successfully managed geographically dispersed teams and drove execution.
• Actively drove the business forward, fostering strong partnerships and collaborative relationships with both partners and clients.
• Contributed to fundraising rounds and developed supporting materials.
• Assisted the firm in achieving SOC2 attestation.

✨ Launched Blockchain-Based Products

• Developed a comprehensive custody solution featuring a proprietary key management system and policy-enforced approval flow, providing clients with a convenient one-stop-shop for their asset management needs.
• Created an asset-backed tokenisation platform, incorporating an in-house built smart contract, to enable efficient and secure tokenisation of various asset classes.
• Established a custodian-managed marketplace integrated with a CRM platform, allowing clients to transact their asset-backed tokens in a seamless and organised manner.
• Designed and built an NFT gallery, offering a user-friendly platform for the showcasing of non-fungible tokens.
• Developed a custodial DeFi yield aggregator that employs an in-house built smart contract driven strategy to maximise returns for clients.
• Built a fiat on and off ramping gateway, enabling easy conversion between digital and traditional currencies.

✨ UI/UX Design

• Designed and developed responsive websites and product landing pages.
• Created custom UI elements, prototypes, clipart, patterns, and icons.
• Planned and iterate UX flows for products.
• Prepared UI design guidelines for development teams.
• Implemented visual elements from existing UI libraries.

✨ Graphic Design

• Developed visually appealing graphic materials for various purposes.
• Designed professional corporate decks and other official materials.
• Established corporate visual identity and branding.
• Created business cards and designed corporate signage for print.
• Planned and organised exhibitions.

✨ PR & Marketing

• Collaborated with international PR firms across multiple regions, including Germany, Singapore, Hong Kong, Bali, and the US, to enhance brand recognition and media outreach.
• Established effective marketing strategies, delegated tasks, and reviewed PR plans to ensure accurate expectations were met.

✨ Human Resource & Recruitment

• Designed and implemented an employee lifecycle management system from scratch
• Conducted candidate interviews across various positions
• Organised team-building activities
• Coordinated office relocation and renovation projects
• Managed employee relations and communications

Freelance Designer  •  SSUDIO 艸魚禾蘇創意工作室

December 2016 - Present

As a highly experienced designer, I launched my own design studio and worked remotely as a full-time freelance designer for clients both onshore and offshore, cultivating a wide range of skills in the process. I took pride in my ability to multitask, handling multiple projects from conceptualisation to final delivery, and excelled at taking projects from 0 to 1. I worked with a variety of clients, from small startups to large corporations such as Microsoft and government agencies, and my versatility extended beyond client scale. I was proficient in a wide range of design types, including graphic design, printing, product design, UI/UX, and illustration, and was dedicated to delivering high-quality work and ensuring the success of every project I undertook.

✨ Main Projects Undertaken

• Branding and visual identity planning, naming
• Product design, graphic design, packaging design
• Various printed materials, wedding peripherals design, exhibition planning
• Hand-drawn, digital drawing, character design
• UI/UX design, WordPress website development
• Marketing strategy ideation, copywriting
• English content writing, proofreading, Chinese-English translation

✨ Summary of Achievements

• Completed more than 113 diverse projects of varying scale and complexity
• Served diverse clients, from pioneering startups to transforming traditional industries
• Delivered top-quality services to clients across a global market, with a strong presence in Taiwan, Hong Kong, Japan, Australia, China and Thailand
• Earned the trust of prominent clients such as Microsoft, ITRI, and government agencies