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Definition of Reputation Credits
Stevano Christian
Performance Digital Marketing | Growth Marketer | Data Analyst
Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics.
Jakarta, Indonesia https://stevano.me
Work Experience
November 2020 - February 2024
Jakarta, Indonesia
Growth & Performance Lead
Hypefast
- Drove ROAS 8 to 10 across all managed brands
- Managing multi Paid Marketing Channel with around IDR 1 billion monthly budget, between stakeholder and the digital ads operations across 20+ brands
- Coordinating with team regarding paid channel roadmap, campaign optimization, effective budgeting, OKR, and KPI
- Maintain Cross function collaboration & deep dive more towards bigger problem solving related to Growth & Performance Marketing
October 2019 - October 2020
Jakarta, Indonesia
Digital Marketing Performance, Funnel, & Traffic
Tribelio
- Drove profitable ROAS & ROI above 10
- Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI
- Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics)
- Led A/B testing initiative in audience, ads creative, landing page copywriting, and ads attribution
October 2019 - February 2020
Jakarta, Indonesia
Digital Marketing Performance, Funnel, & Traffic
Bonnels
- Drove profitable ROAS above 10 for B2C channel, and ROAS above 15 for Reseller B2B channel
- Drove 30% increase Facebook Ads Paid Channel month on month for B2B channel
Ensure smooth process from Retail Team, Finance Team, and Digital Marketing team
November 2017 - October 2019
Jakarta, Indonesia
Digital Marketing Specialist & Technology
STOQO
- Built historical data dashboard to ensure correct strategies applied in digital execution level.
- Led alignment for offline campaign and online digital marketing campaign
- SEO improvement on website and blog, help to increase Stoqo organic traffic by 30-50% each month
- ASO improvement on PlayStore, increase apps traffic (organic) 20-50% each month, and apps install rate 30-40% (overall) each month
Education
2008 - 2012
Bina Nusantara University
Information System
Studied analysis and system creation concept with object oriented approach.
Studied multiple programming language and applied ERP (Enterprise Resource Planning) focused to solve business problem.
Studied management, problem solving, and critical analysis related to technological & business matters.
Skills
Spreadsheets Data Analysis Meta Ads TikTok Ads Business Reports Campaign Optimization Analytics Performance Marketing Media Buying Media Planning Advertising
Licenses & Certifications
Google Ads Display Google Ads Search Google Ads - Measurement Google Ads Video HubSpot Digital Marketing HubSpot Inbound Marketing HubSpot Reporting LinkedIn Marketing Solutions Fundamentals LinkedIn Marketing Strategy LinkedIn Content and Creative Design
Language
Indonesian - Native or Bilingual English - Professional
Stevano Christian
Performance Digital Marketing | Growth Marketer | Data Analyst
Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics.
Jakarta, Indonesia https://stevano.me
Work Experience
November 2020 - February 2024
Jakarta, Indonesia
Growth & Performance Lead
Hypefast
- Drove ROAS 8 to 10 across all managed brands
- Managing multi Paid Marketing Channel with around IDR 1 billion monthly budget, between stakeholder and the digital ads operations across 20+ brands
- Coordinating with team regarding paid channel roadmap, campaign optimization, effective budgeting, OKR, and KPI
- Maintain Cross function collaboration & deep dive more towards bigger problem solving related to Growth & Performance Marketing
October 2019 - October 2020
Jakarta, Indonesia
Digital Marketing Performance, Funnel, & Traffic
Tribelio
- Drove profitable ROAS & ROI above 10
- Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI
- Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics)
- Led A/B testing initiative in audience, ads creative, landing page copywriting, and ads attribution
October 2019 - February 2020
Jakarta, Indonesia
Digital Marketing Performance, Funnel, & Traffic
Bonnels
- Drove profitable ROAS above 10 for B2C channel, and ROAS above 15 for Reseller B2B channel
- Drove 30% increase Facebook Ads Paid Channel month on month for B2B channel
Ensure smooth process from Retail Team, Finance Team, and Digital Marketing team
November 2017 - October 2019
Jakarta, Indonesia
Digital Marketing Specialist & Technology
STOQO
- Built historical data dashboard to ensure correct strategies applied in digital execution level.
- Led alignment for offline campaign and online digital marketing campaign
- SEO improvement on website and blog, help to increase Stoqo organic traffic by 30-50% each month
- ASO improvement on PlayStore, increase apps traffic (organic) 20-50% each month, and apps install rate 30-40% (overall) each month
Education
2008 - 2012
Bina Nusantara University
Information System
Studied analysis and system creation concept with object oriented approach.
Studied multiple programming language and applied ERP (Enterprise Resource Planning) focused to solve business problem.
Studied management, problem solving, and critical analysis related to technological & business matters.
Skills
Spreadsheets Data Analysis Meta Ads TikTok Ads Business Reports Campaign Optimization Analytics Performance Marketing Media Buying Media Planning Advertising
Licenses & Certifications
Google Ads Display Google Ads Search Google Ads - Measurement Google Ads Video HubSpot Digital Marketing HubSpot Inbound Marketing HubSpot Reporting LinkedIn Marketing Solutions Fundamentals LinkedIn Marketing Strategy LinkedIn Content and Creative Design
Language
Indonesian - Native or Bilingual English - Professional