Marketing Strategy Consultancy．Northwest Education Access 

01/2023 - present @Seattle, USA

• Develop multimedia marketing strategies for email, social media, and events to enhance student engagement. Establish regular Instagram content to strengthen the brand image and create new templates for A/B tests. 

•Track and analyze Instagram data performance to support digital marketing decisions. Created and revamped Instagram copywriting and visual content that increased by a 205% interaction rate and 3.6% followers within 3 months.

• Own the educational non-profit organization's multi-media marketing strategy. Establish a set of documents and methodologies to effectively manage B2C marketing projects, resulting in improved project coordination.

Marketing Intern．BaishanCloud Technology 

07/2022 - 09/2022 @ Seattle, USA

• Strengthened B2B marketing plans for a SaaS company by implementing SEO strategy on the industrial blog and social media content when introducing CDN products and educating potential enterprise clients.

• Monitored large digital media and sales data sets weekly. Provided and executed marketing suggestions based on data insight to optimize the overall marketing plans that are targeting enterprise clients in the gaming and e-commerce industries.

• Partnered with the sales team to launch global product pitch fliers targeting North American and Southeast Asian markets when developing the new brand image.

Digital Marketing Intern．University of Washington Housing & Food Services (HFS)

04/2022 - 08/2022@ Seattle, USA

•  Created a wireframe and user journey map for the student ID card website to improve the application efficiency with a simplified website structure and interface design.

• Orchestrated discussions with the internal administrative teams to learn about current problems and essential functions that must be included on the website.

• Edited the HFS newsletter copywriting and participated in video production to align with the marketing campaign for improving student engagement.

UX Design & Website Content Consultant．Crystalyn Kae Accessories 

01/2022 - 05/2022@ Seattle, USA

• Took ownership of the e-commerce website content and UX design optimization for a leather fashion brand. 

•  Created website prototypes and conducted usability tests to optimize the customer journey. Doubled the users’ average time on the website and increased 140% online orders as a result.

• Analyzed website data to determine the priorities of problems and drove 160% incremental sales by revamping the website copywriting and interface design.

Project Supervisor of Sales Department．Voice of Taipei Broadcasting 

07/2018 - 02/2020 @ Taipei, Taiwan

• Client-based advertising campaigns owner, managing and executing multi-media projects. Tracked media performance by utilizing Google Analytics and provided suggestions to 30 clients based on data results.

• Created a newly developed New Year campaign combining radio shows and Facebook Live. Cooperated with restaurants to raise audience engagement. Resulted in 26K Facebook Live page views in 2 weeks.

• Led the Hito Music Award sponsorship project and collaborated with sponsor brands and internal teams for product placement marketing plans. Planned online lottery events resulted in 30,000 participants in 4 months.