User Experience Researcher

Google  •  Apr 2020 - Present

UX Research Lead

Badoo  •  Nov 2018 - Mar 2020  •  London, Greater London, United Kingdom

UX Researcher

Badoo  •  Nov 2017 - Oct 2018  •  London, Greater London, United Kingdom

Leading user research projects for the products of Badoo Group.

UX Research Lead

Bumble  •  Nov 2018 - Mar 2020  •  London, Greater London, United Kingdom

UX Researcher

Bumble  •  Nov 2017 - Oct 2018  •  London, Greater London, United Kingdom

User Researcher

Cheetah Mobile  •  Dec 2015 - Nov 2017

Security Master | PhotoGrid | Clean Master | WhatsCall

• Led multi-disciplinary members to conduct in-depth interviews, focus group, moderated usability test, and contextual inquiry in Taiwan, China, India, Indonesia, Germany, the U.S.A, and Brazil.
• Developed and analyzed user survey, NPS study in different countries by using SurveyMonkey.
• Designed and implemented task-based remote usability test with detailed plan and script by utilizing UserTesting.
• Provided worldwide user insights to the top management and facilitated cross-functional product members to brainstorm new product features.

User Researcher

Cheetah Mobile  •  Oct 2013 - Sep 2015  • Taiwan

Zenfone | ZenPad | ROG Gaming

• Worked closely with product managers, designers, and engineers to identify research objectives and plan user research activities.
• Conducted global quantitative/ qualitative user research and usability tests in Asia, Europe, and North America. 
• Led innovative projects as a facilitator by human-centered design methodologies in product strategy planning.
• Developed series of ASUS design thinking training programs and gave lectures/ workshops to all ASUS employees.

User Experience Design Intern

88tc88  •  May 2012 - Jul 2012  •  Berlin Area, Germany

Worked in collaboration with a creative and international start-up team in Berlin. Recruited to promote early-stage generative research and incorporated results in prototype design for an online music platform.

• Analyzed digital content markets in China to support strategic planning.
• Proposed UX concept and features for the new online music platform.

User Experience Design Intern

Yahoo!  •  Jul 2011 - Aug 2011  •  Taiwan

• Assisted senior designers on a “Photo Blogging” user research project. The tasks include designing the research process, interviewing users, analyzing and synthesizing research data, extracting insights, and brainstorming with the development team.
• Participated in “Wretch Mobile” project team. Responsible for usability tests and video editing of the testing process to demonstrate key insights to the engineers and managers.
• Self-conducted an innovative concept design based on user-centered design methodology. Adopted text mining and information retrieval techniques to integrate different social media into Yahoo!’s services.