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Definition of Reputation Credits
Tessa Liang [email protected] +886 916667713
Tessa is an experienced professional with great attention to detail. She worked as a designer with an intimate understanding of the branding process, working and coordinating with multiple teams through providing clear direction and coherency. A natural problem solver, Tessa uses her creativity and innovative thinking to help business owners build their brand image and strategy.
From one of her prior roles as a relationship specialist with high-profile customers in the luxury gaming industry, Tessa is used to working in fast-paced, high-pressured environments and managing different expectations. Her excellent communications skills and creativity enable her to find solutions for difficult issues to meet customer needs.
Work Experience
Brand Creative Design Lead
2021 Dec - 2022 May | BeerBellyBrewing, Taipei, TW
- Built up company brand from 0 to 1. From package strategy to visual campaign execute. Developed N"1 Series product ( Zodiac and Life collection. )
- Execute websites, events and online membership system. Set up a company website from draft to fully functional with SEO utilised.
- Work with brand managers and sales marketing team, collaborating with Asana and Adobe Suite to keep up projects.
- Design all brand essential materials, ID band, staff uniform and other promotional materials for events.
Brand Design Lead
2020 Aug - 2023 MAR | FlashCharger, Sheffield, UK
-Visualized the business data, helping FlashCharger to approach potential business partners. Now we are successful partners with Holiday Inn Sheffield, SYPTE (South Yorkshire Passenger Transportation Executive), The Children's Hospital Charity, Virgin Money…...etc.
-Assisted in managing the new generation of machine development ( in-built software development ) . I worked with both programmers and HD engineers, collaborating with Figma and Adobe Suite. Design the HMI from wireframe, flow to prototype.
Design Executive
2020 Mar - 2021 Jun | Spring Blossom, London, UK
-Assisted in communication with printing houses and control of packaging budget.
-Maintained brand coherence in Amazon market.
Private Tutor
2019 Dec - 2020 Dec | FyFy Private Institute Personal Portfolio Building ( Design & Art ), London, UK
-Conducted five different applications for each profile student, helping them to find the direction of their portfolios. English-based customised course for international applicants, designed 15 days of intensive teaching material for helping students achieve goals in a limited time period.
- Student achievement : Offers from Centre St. Martine, The Art School of Chelsea and other prestigious UAL universities.
Director of Branding and Marketing
2017 Jul - 2019 Aug | SNOWL post, logistics and media company, London, UK
-Brand strategy: Helped a new logistics startup reposition the brand for its growth phase in order to expand the customer base in summer 2017, resulting in an increase of 50% annual turnover by Q1 2018.
-Social media marketing: Led designers and editors to manage the company blog and Facebook page. Achieved organic growth of 28% in 2 months without paying advertising fees. Helped the company become a leading social media platform for Asians coming to the UK
-Website: Restructured and refreshed user interface and the function flow to improve the user experience. Managed front-end and back-end software engineers to deliver 100% positive test feedback from users
-Artwork: Refined logo, font and design brand guidelines. Improved form utilization and carton information flow, uniform and other branding collateral.
Brand Strategist
2015 Jan - 2016 Jun | Cold Brew Tea Ltd, Ready-to-drink beverage company, London, UK
-Constructed the brand image and led product design. Provided design direction to maintain brand coherency. Developed packaging, marketing materials and other branding collateral. Tailored product lines to target Harvey Nichols Food Market and Selfridges Market Hall.
-Worked with a PR team and business directors to develop a launch plan and marketing strategy.
VIP Relationship Specialist
2011 Jul - 2012 Jun | The Venetian, The Sands Group Macao
-Responsible for communications with high-profile customers
-Hosted high profile customers on behalf of the hotel, coordinated multiple departments to deliver high customer satisfaction.
UX/UI Designer
2010 Oct - 2011 Jun | Atomax app development, Taipei, Taiwan
-Worked with the creative team responsible for developing the product, led the product visual style, including UX/UI. Key achievements: Youtube radio was the top download in App store when first launched, and ComiQ reader was voted the favorite comic reader on the Android Marketplace )
Graphic Designer
2008 Jun - 2008 Dec | 95 inhouse Design studio, Taipei, Taiwan
-Coordinated web front-end and back-end programmers for Shisedo Cosmetics and designed ASUS limited edition laptop. Designed and coordinated high quality printing for PEGA design annual brochure.
Education
Central St. Martins
Innovation Management
2019 - 2019
National Taipei University of Technology
Innovation Design
2008 - 2011
Ming-Chuang University
Commercial Design
2004 - 2008
Skills
Software
Microsoft 360
G Suit, Adobe Creative Suite
Asana, Notion, webflow, ReadyMag.
User Interface
Figma, Invision, Adobe XD.
Languages
Mandarin Chinese
English
Expertises
- Help clients plan and execute ready-to-market Brand Strategy
- UI & UX process
- Commercial Design : Direction and Practical
- Visual Design : Direction and Practical
- Social Media : Direction and Practical
Projects
Event and Visual Direction Beer Belly Brewing, Taipei, TW
Designed and executed all the brand materials. Please see my portfolio for more information.https://tessaliang.wixsite.com/mysite
Role : Design Lead and Direction
Social Media Campaign ROEHL Air Purifier, Taipei, TW
Designed and developed the brand style and produced a series design for investor presentation.
For more information, please have an interview in person and I will present all the showcases.
Role : Designer and Direction
HMI Flow and Visual Design FlashCharger, Sheffield, UK
Designed and executed the infographic presentation.
In the meantime, I have conducted the HMI project(the visual and flow design of software communication between machine screen and user experience. )
Role : Consultant and Design Lead
Brand Guidelines and Direction FlashCharger, Sheffield, UK
Directed the brand guidelines and developed the brand style from 0 to 1. The guidelines included social media direction, visual style direction, typography restrictions, icon rules, imagery...etc.
Role : Designer and Consultant
Re-Brand and Direction SNOWL Logistics, London, UK
Re-designed the brand image of a logistics company. The project included website, social media, brand style build-up and other promotional materials.
Role : Brand Direction and Design Lead
Promotional Design SNOWL Logistics, London, UK
Specifically designed for Thai market sport event. Freebies give-away material design.
Role : Brand Direction and Design Lead
Branding Mirror Story Game Room, Sheffield, UK
A new business--Script Role Play, players can read different scripts and find the murderer in the story.
Role : Design Lead
Landing Image Design Spring Blossom, London, UK
Design the brand images for the official website landing page by using existing products.
Role : Designer
Label and Style Design Spring Blossom, London, UK
This project included Amazon listing and package design.
Role : Designer
Label and Style Design Spring Blossom, London
This project included Amazon listing and package design.
Role : Designer
Branding Cold Brew Tea Ltd., London, UK
Help the business owner build up a brand new product line from 0 to 1. This product launch in Harvey Nichols London Market Hall.
Role : Brand Designer and Manager
Branding Cold Brew Tea Ltd., London, UK
Another product line launched at Selfridges London Japanese Festival.
Role : Brand Designer and Manager
Branding and Visual Design good day fashion brand, London
Role : Brand Designer
Branding Chris Jaydon men's suit studio, London
Role : Brand Designer
Event Identity NTUT, Taiwan
Role : Designer
Advertisement Illustration Shiseido, Taiwan
Role : Designer
Corporate Identity System Atomax APP Development, Taiwan
Role : Designer
Advertisement Illustration Uni-Presisdent Taiwan
Role : Design Lead
Tessa Liang [email protected] +886 916667713
Tessa is an experienced professional with great attention to detail. She worked as a designer with an intimate understanding of the branding process, working and coordinating with multiple teams through providing clear direction and coherency. A natural problem solver, Tessa uses her creativity and innovative thinking to help business owners build their brand image and strategy.
From one of her prior roles as a relationship specialist with high-profile customers in the luxury gaming industry, Tessa is used to working in fast-paced, high-pressured environments and managing different expectations. Her excellent communications skills and creativity enable her to find solutions for difficult issues to meet customer needs.
Work Experience
Brand Creative Design Lead
2021 Dec - 2022 May | BeerBellyBrewing, Taipei, TW
- Built up company brand from 0 to 1. From package strategy to visual campaign execute. Developed N"1 Series product ( Zodiac and Life collection. )
- Execute websites, events and online membership system. Set up a company website from draft to fully functional with SEO utilised.
- Work with brand managers and sales marketing team, collaborating with Asana and Adobe Suite to keep up projects.
- Design all brand essential materials, ID band, staff uniform and other promotional materials for events.
Brand Design Lead
2020 Aug - 2023 MAR | FlashCharger, Sheffield, UK
-Visualized the business data, helping FlashCharger to approach potential business partners. Now we are successful partners with Holiday Inn Sheffield, SYPTE (South Yorkshire Passenger Transportation Executive), The Children's Hospital Charity, Virgin Money…...etc.
-Assisted in managing the new generation of machine development ( in-built software development ) . I worked with both programmers and HD engineers, collaborating with Figma and Adobe Suite. Design the HMI from wireframe, flow to prototype.
Design Executive
2020 Mar - 2021 Jun | Spring Blossom, London, UK
-Assisted in communication with printing houses and control of packaging budget.
-Maintained brand coherence in Amazon market.
Private Tutor
2019 Dec - 2020 Dec | FyFy Private Institute Personal Portfolio Building ( Design & Art ), London, UK
-Conducted five different applications for each profile student, helping them to find the direction of their portfolios. English-based customised course for international applicants, designed 15 days of intensive teaching material for helping students achieve goals in a limited time period.
- Student achievement : Offers from Centre St. Martine, The Art School of Chelsea and other prestigious UAL universities.
Director of Branding and Marketing
2017 Jul - 2019 Aug | SNOWL post, logistics and media company, London, UK
-Brand strategy: Helped a new logistics startup reposition the brand for its growth phase in order to expand the customer base in summer 2017, resulting in an increase of 50% annual turnover by Q1 2018.
-Social media marketing: Led designers and editors to manage the company blog and Facebook page. Achieved organic growth of 28% in 2 months without paying advertising fees. Helped the company become a leading social media platform for Asians coming to the UK
-Website: Restructured and refreshed user interface and the function flow to improve the user experience. Managed front-end and back-end software engineers to deliver 100% positive test feedback from users
-Artwork: Refined logo, font and design brand guidelines. Improved form utilization and carton information flow, uniform and other branding collateral.
Brand Strategist
2015 Jan - 2016 Jun | Cold Brew Tea Ltd, Ready-to-drink beverage company, London, UK
-Constructed the brand image and led product design. Provided design direction to maintain brand coherency. Developed packaging, marketing materials and other branding collateral. Tailored product lines to target Harvey Nichols Food Market and Selfridges Market Hall.
-Worked with a PR team and business directors to develop a launch plan and marketing strategy.
VIP Relationship Specialist
2011 Jul - 2012 Jun | The Venetian, The Sands Group Macao
-Responsible for communications with high-profile customers
-Hosted high profile customers on behalf of the hotel, coordinated multiple departments to deliver high customer satisfaction.
UX/UI Designer
2010 Oct - 2011 Jun | Atomax app development, Taipei, Taiwan
-Worked with the creative team responsible for developing the product, led the product visual style, including UX/UI. Key achievements: Youtube radio was the top download in App store when first launched, and ComiQ reader was voted the favorite comic reader on the Android Marketplace )
Graphic Designer
2008 Jun - 2008 Dec | 95 inhouse Design studio, Taipei, Taiwan
-Coordinated web front-end and back-end programmers for Shisedo Cosmetics and designed ASUS limited edition laptop. Designed and coordinated high quality printing for PEGA design annual brochure.
Education
Central St. Martins
Innovation Management
2019 - 2019
National Taipei University of Technology
Innovation Design
2008 - 2011
Ming-Chuang University
Commercial Design
2004 - 2008
Skills
Software
Microsoft 360
G Suit, Adobe Creative Suite
Asana, Notion, webflow, ReadyMag.
User Interface
Figma, Invision, Adobe XD.
Languages
Mandarin Chinese
English
Expertises
- Help clients plan and execute ready-to-market Brand Strategy
- UI & UX process
- Commercial Design : Direction and Practical
- Visual Design : Direction and Practical
- Social Media : Direction and Practical
Projects
Event and Visual Direction Beer Belly Brewing, Taipei, TW
Designed and executed all the brand materials. Please see my portfolio for more information.https://tessaliang.wixsite.com/mysite
Role : Design Lead and Direction
Social Media Campaign ROEHL Air Purifier, Taipei, TW
Designed and developed the brand style and produced a series design for investor presentation.
For more information, please have an interview in person and I will present all the showcases.
Role : Designer and Direction
HMI Flow and Visual Design FlashCharger, Sheffield, UK
Designed and executed the infographic presentation.
In the meantime, I have conducted the HMI project(the visual and flow design of software communication between machine screen and user experience. )
Role : Consultant and Design Lead
Brand Guidelines and Direction FlashCharger, Sheffield, UK
Directed the brand guidelines and developed the brand style from 0 to 1. The guidelines included social media direction, visual style direction, typography restrictions, icon rules, imagery...etc.
Role : Designer and Consultant
Re-Brand and Direction SNOWL Logistics, London, UK
Re-designed the brand image of a logistics company. The project included website, social media, brand style build-up and other promotional materials.
Role : Brand Direction and Design Lead
Promotional Design SNOWL Logistics, London, UK
Specifically designed for Thai market sport event. Freebies give-away material design.
Role : Brand Direction and Design Lead
Branding Mirror Story Game Room, Sheffield, UK
A new business--Script Role Play, players can read different scripts and find the murderer in the story.
Role : Design Lead
Landing Image Design Spring Blossom, London, UK
Design the brand images for the official website landing page by using existing products.
Role : Designer
Label and Style Design Spring Blossom, London, UK
This project included Amazon listing and package design.
Role : Designer
Label and Style Design Spring Blossom, London
This project included Amazon listing and package design.
Role : Designer
Branding Cold Brew Tea Ltd., London, UK
Help the business owner build up a brand new product line from 0 to 1. This product launch in Harvey Nichols London Market Hall.
Role : Brand Designer and Manager
Branding Cold Brew Tea Ltd., London, UK
Another product line launched at Selfridges London Japanese Festival.
Role : Brand Designer and Manager
Branding and Visual Design good day fashion brand, London
Role : Brand Designer
Branding Chris Jaydon men's suit studio, London
Role : Brand Designer
Event Identity NTUT, Taiwan
Role : Designer
Advertisement Illustration Shiseido, Taiwan
Role : Designer
Corporate Identity System Atomax APP Development, Taiwan
Role : Designer
Advertisement Illustration Uni-Presisdent Taiwan
Role : Design Lead