Brand Creative Design Lead

2021 Dec - 2022 May | BeerBellyBrewing, Taipei, TW

- Built up company brand from 0 to 1. From package strategy to visual campaign execute. Developed N"1 Series product ( Zodiac and Life collection. )  

- Execute websites, events and online membership system.  Set up a company website from draft to fully functional with SEO utilised.

- Work with brand managers and sales marketing team, collaborating with Asana and Adobe Suite to keep up projects. 

- Design all brand essential materials, ID band, staff uniform and other promotional materials for events.

Brand Design Lead

2020 Aug - 2023 MAR | FlashCharger, Sheffield, UK

-Visualized the business data, helping FlashCharger to approach potential business partners. Now we are successful partners with Holiday Inn Sheffield, SYPTE (South Yorkshire Passenger Transportation Executive), The Children's Hospital Charity, Virgin Money…...etc. 

-Assisted in managing the new generation of machine development ( in-built software development ) . I worked with both programmers and HD engineers, collaborating with Figma and Adobe Suite. Design the HMI from wireframe, flow to prototype.

Design Executive

2020 Mar - 2021 Jun | Spring Blossom, London, UK

-Assisted in communication with printing houses and control of packaging budget.

-Maintained brand coherence in Amazon market. 

Private Tutor

2019 Dec - 2020 Dec | FyFy Private Institute Personal Portfolio Building ( Design & Art ), London, UK

-Conducted five different applications for each profile student, helping them to find the direction of their portfolios. English-based customised course for international applicants, designed 15 days of intensive teaching material for helping students achieve goals in a limited time period.

- Student achievement : Offers from Centre St. Martine, The Art School of Chelsea and other prestigious UAL universities.

Director of Branding and Marketing

2017 Jul - 2019 Aug | SNOWL post, logistics and media company, London, UK

-Brand strategy: Helped a new logistics startup reposition the brand for its growth phase in order to expand the customer base in summer 2017, resulting in an increase of 50% annual turnover by Q1 2018.

-Social media marketing: Led designers and editors to manage the company blog and Facebook page. Achieved organic growth of 28% in 2 months without paying advertising fees. Helped the company become a leading social media platform for Asians coming to the UK

-Website: Restructured and refreshed user interface and the function flow to improve the user experience. Managed front-end and back-end software engineers to deliver 100% positive test feedback from users

 -Artwork: Refined logo, font and design brand guidelines. Improved form utilization and carton information flow, uniform and other branding collateral.

Brand Strategist

2015 Jan - 2016 Jun | Cold Brew Tea Ltd, Ready-to-drink beverage company, London, UK

-Constructed the brand image and led product design. Provided design direction to maintain brand coherency. Developed packaging, marketing materials and other branding collateral. Tailored product lines to target Harvey Nichols Food Market and Selfridges Market Hall.

-Worked with a PR team and business directors to develop a launch plan and marketing strategy.

VIP Relationship Specialist

2011 Jul - 2012 Jun | The Venetian, The Sands Group Macao

-Responsible for communications with high-profile customers

-Hosted high profile customers on behalf of the hotel, coordinated multiple departments to deliver high customer satisfaction.

UX/UI Designer

2010 Oct - 2011 Jun | Atomax app development, Taipei, Taiwan

-Worked with the creative team responsible for developing the product, led the product visual style, including UX/UI. Key achievements: Youtube radio was the top download in App store when first launched, and ComiQ reader was voted the favorite comic reader on the Android Marketplace )