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职场能力评价定义
Vanda Chan
I help businesses with better social media marketing strategy and more effective social media marketing campaigns. I’m also proficient in e-commerce and social media crisis management.
I was the first webmaster for Nestle Malaysia and have experience in handling more than a hundred digital campaigns and activations for brands like NESCAFE, KIT KAT, PURINA, and NESTLE DRUMSTICK. I was also a member of their Crisis Management Core Team and responsible for providing Crisis Management services for all Nestle Malaysia brands. Since 2011, I’ve solved more than 40 social media crises with listening/monitoring tools such as Radian6, Meltwater, Sprinklr, Sysomos & Talkwalker.
Today, I offer consultancy services for digital and social media marketing as well as e-commerce and website planning. I have done e-commerce consultancy for Malaysian Export Academy's SME clients. I'm also on the e-commerce panel of the Malaysian Exporters Association.
In addition, as a certified HRDF trainer I have many years of experience in conducting digital training, especially in the areas of social media marketing, e-commerce, and social media crisis management.
Petaling Jaya, MY
Experience
Founder, July 2015 - Present
PROUDLAB PLT
• SOCIAL MEDIA MANAGEMENT - Determine Social Media Strategy
- Establish Social Media Profiles & Platforms
- Community Management
- Contents Strategy & Marketing
- Campaigns Ideation and Execution
• ONLINE MEDIA MARKETING - Paid ads to boost outreach, optimisation, retargeting & lead generation
- Search Engine Marketing e.g Google Adwords
- Social Media ads e.g. Facebook, Instagram & LinkedIn
- Video Marketing e.g. Youtube Trueview
- Solo Ads
- Mobile Advertising
- Influencers marketing
• E-COMMERCE MANAGEMENT & MARKETING
- Setting up E-commerce Stores e.g Shopify, WooCommerce
- Implementing Social Media Marketing for E-commerce e.g. FB Dynamic Ads
- Dropshipping Management
• SOCIAL MEDIA LISTENING & MONITORING - Discover opportunities and understanding threats
- Determine Listening Objectives
- Monitor Relevant Keywords
- Sentiment Analysis
- Competitors Analysis
- Lead Generation
- Social Media Analytics & Insights Reporting
- Social Media Listening Tool Implementation & Training
• SOCIAL MEDIA CRISIS MANAGEMENT - Protecting against reputation damage
- Pre-Crisis Preparation
- Laying Foundations Crisis Prevention, Readiness & Radar
- Crisis Handling & Monitoring
- Post-Crisis Review & Recommendations
- Simulations and Training
- Policy and Framework
• DIGITAL MARKETING TRAINING - Equip yourself & your team with the latest digital marketing skills and knowledge (public & in-house)
- Mastering Facebook Marketing
- Mastering Instagram Marketing
- Mastering LinkedIn Marketing
- Social Media Marketing Strategy
- Social Media For E-commerce
- E-Commerce Business For SMEs
- Digital Marketing 101
- Professional Diploma in Digital Marketing
- Social Media Crisis Management
- Online Video Marketing
- Inbound Marketing & Inbound Sales
- Customised courses to suit your industry and company
• SEARCH ENGINE OPTIMISATION (SEO) - Rank your website on top of competitors’
- Backlink Analysis
- Define and Plan Target Keywords
- On-Site SEO Review
- Off-Site SEO Recommendations
Chief Evangelist, November 2014 - July 2015
MITOSIS SDN BHD
• Head the Social Media Department and responsible in determine Social Media Strategy for clients includes community management, contents strategy & marketing and campaigns ideation to execution.
Interactive Media Executive - Digital Marketing Specialist, January 2003 - October 2014
NESTLE PRODUCTS SDN BHD
• Digital campaigns strategy, management, and marketing.
• Social media community management.
• Social media marketing.
• Social media listening & crisis management.
• Website maintenance & SEO.
Programmer - System Supports Executive, January 1996 - December 2002
NESTLE PRODUCTS SDN BHD
• Nestle Distributors Computerisation Implementation
• Data migration & system customization
• On-site training and system support
• System networking and integration
• Remote supports
Education
Charles Sturt University (Australia) 2001 - 2003
• Master of Information Technology
• Bachelor of Information Technology
Accomplishment
CERTIFICATIONS
• Meta-States Practitioner - Coaching Genius / Accessing Personal Genius Coaching Essentials
• Certification In Training - Train The Trainer (HRDF)
• Google AdWords Search Certification
• Google Analytics Certification
• Inbound Marketing by Hubspot
LANGUAGE - Spoken & Written
• English
• Chinese (Mandarin)
• Malay
Vanda Chan
I help businesses with better social media marketing strategy and more effective social media marketing campaigns. I’m also proficient in e-commerce and social media crisis management.
I was the first webmaster for Nestle Malaysia and have experience in handling more than a hundred digital campaigns and activations for brands like NESCAFE, KIT KAT, PURINA, and NESTLE DRUMSTICK. I was also a member of their Crisis Management Core Team and responsible for providing Crisis Management services for all Nestle Malaysia brands. Since 2011, I’ve solved more than 40 social media crises with listening/monitoring tools such as Radian6, Meltwater, Sprinklr, Sysomos & Talkwalker.
Today, I offer consultancy services for digital and social media marketing as well as e-commerce and website planning. I have done e-commerce consultancy for Malaysian Export Academy's SME clients. I'm also on the e-commerce panel of the Malaysian Exporters Association.
In addition, as a certified HRDF trainer I have many years of experience in conducting digital training, especially in the areas of social media marketing, e-commerce, and social media crisis management.
Petaling Jaya, MY
Experience
Founder, July 2015 - Present
PROUDLAB PLT
• SOCIAL MEDIA MANAGEMENT - Determine Social Media Strategy
- Establish Social Media Profiles & Platforms
- Community Management
- Contents Strategy & Marketing
- Campaigns Ideation and Execution
• ONLINE MEDIA MARKETING - Paid ads to boost outreach, optimisation, retargeting & lead generation
- Search Engine Marketing e.g Google Adwords
- Social Media ads e.g. Facebook, Instagram & LinkedIn
- Video Marketing e.g. Youtube Trueview
- Solo Ads
- Mobile Advertising
- Influencers marketing
• E-COMMERCE MANAGEMENT & MARKETING
- Setting up E-commerce Stores e.g Shopify, WooCommerce
- Implementing Social Media Marketing for E-commerce e.g. FB Dynamic Ads
- Dropshipping Management
• SOCIAL MEDIA LISTENING & MONITORING - Discover opportunities and understanding threats
- Determine Listening Objectives
- Monitor Relevant Keywords
- Sentiment Analysis
- Competitors Analysis
- Lead Generation
- Social Media Analytics & Insights Reporting
- Social Media Listening Tool Implementation & Training
• SOCIAL MEDIA CRISIS MANAGEMENT - Protecting against reputation damage
- Pre-Crisis Preparation
- Laying Foundations Crisis Prevention, Readiness & Radar
- Crisis Handling & Monitoring
- Post-Crisis Review & Recommendations
- Simulations and Training
- Policy and Framework
• DIGITAL MARKETING TRAINING - Equip yourself & your team with the latest digital marketing skills and knowledge (public & in-house)
- Mastering Facebook Marketing
- Mastering Instagram Marketing
- Mastering LinkedIn Marketing
- Social Media Marketing Strategy
- Social Media For E-commerce
- E-Commerce Business For SMEs
- Digital Marketing 101
- Professional Diploma in Digital Marketing
- Social Media Crisis Management
- Online Video Marketing
- Inbound Marketing & Inbound Sales
- Customised courses to suit your industry and company
• SEARCH ENGINE OPTIMISATION (SEO) - Rank your website on top of competitors’
- Backlink Analysis
- Define and Plan Target Keywords
- On-Site SEO Review
- Off-Site SEO Recommendations
Chief Evangelist, November 2014 - July 2015
MITOSIS SDN BHD
• Head the Social Media Department and responsible in determine Social Media Strategy for clients includes community management, contents strategy & marketing and campaigns ideation to execution.
Interactive Media Executive - Digital Marketing Specialist, January 2003 - October 2014
NESTLE PRODUCTS SDN BHD
• Digital campaigns strategy, management, and marketing.
• Social media community management.
• Social media marketing.
• Social media listening & crisis management.
• Website maintenance & SEO.
Programmer - System Supports Executive, January 1996 - December 2002
NESTLE PRODUCTS SDN BHD
• Nestle Distributors Computerisation Implementation
• Data migration & system customization
• On-site training and system support
• System networking and integration
• Remote supports
Education
Charles Sturt University (Australia) 2001 - 2003
• Master of Information Technology
• Bachelor of Information Technology
Accomplishment
CERTIFICATIONS
• Meta-States Practitioner - Coaching Genius / Accessing Personal Genius Coaching Essentials
• Certification In Training - Train The Trainer (HRDF)
• Google AdWords Search Certification
• Google Analytics Certification
• Inbound Marketing by Hubspot
LANGUAGE - Spoken & Written
• English
• Chinese (Mandarin)
• Malay