LinkedIn: https://www.linkedin.com/in/hsiaohan-hsu-1a4196a1/
Email: [email protected]
Google /Adobe Analytic
Project Management
Google AdWord& Facebook AD
SEO
E-commerce
MS in Marketing, The University of Texas at Dallas, Dallas, Texas, USA May 2018
BS in Department of Radio, Television, and Film, The SHIH HSIN UNIVERSITY, Taipei, Taiwan June 2010
E-commerce Site Management : Managed E-commerce site-Shopify and site content updates, and Executed online marketing campaigns such as SEM, SEO and data analysis to drive an online traffic and sale.
Data Analysis
-Utilized Google Analytic to analyze number of visitors, user behavior, search term and device to create effective marketing plans.
-Analyzed Facebook and Instagram data such as the best to post, user interest and age to target right people.
-Utilized Excel to analyze company’s sale data and evaluated the effectiveness of marketing campaigns, creating graph and charts, database manipulation to marketing managers, optimizing marketing strategies.
SEM : Managed Google AdWords including keyword optimization and budget bidding based on conversion rate and click-through rate, increasing the click-through rate to 4%.
SEO: Utilized SEMrush, Screaming Frog, Google Console Search and Keywords tools to analyze website and keywords, updated keywords on website HTML tag and optimized user experience, driving 20% of traffic to the website.
2011/04~2014/05
Project Management : Executed multiple direct mail campaigns by collecting promotional products and events, collaborating with sales and design teams, and prioritizing print production schedules to deliver successful branding and sales.
Product Marketing : Understood product-related features, market price and consumer insights to develop product strategies, boosting monthly profits.
Market Research: Conducted research projects, i.e. trend analysis, competitive analysis, and target market to identify potential customers, strengthening advertising and sale strategies.
Content Marketing : Created season-related or hot topics contents through topic discovery and product news to increase purchase of products and customer brand loyalty.
LinkedIn: https://www.linkedin.com/in/hsiaohan-hsu-1a4196a1/
Email: [email protected]
Google /Adobe Analytic
Project Management
Google AdWord& Facebook AD
SEO
E-commerce
MS in Marketing, The University of Texas at Dallas, Dallas, Texas, USA May 2018
BS in Department of Radio, Television, and Film, The SHIH HSIN UNIVERSITY, Taipei, Taiwan June 2010
E-commerce Site Management : Managed E-commerce site-Shopify and site content updates, and Executed online marketing campaigns such as SEM, SEO and data analysis to drive an online traffic and sale.
Data Analysis
-Utilized Google Analytic to analyze number of visitors, user behavior, search term and device to create effective marketing plans.
-Analyzed Facebook and Instagram data such as the best to post, user interest and age to target right people.
-Utilized Excel to analyze company’s sale data and evaluated the effectiveness of marketing campaigns, creating graph and charts, database manipulation to marketing managers, optimizing marketing strategies.
SEM : Managed Google AdWords including keyword optimization and budget bidding based on conversion rate and click-through rate, increasing the click-through rate to 4%.
SEO: Utilized SEMrush, Screaming Frog, Google Console Search and Keywords tools to analyze website and keywords, updated keywords on website HTML tag and optimized user experience, driving 20% of traffic to the website.
2011/04~2014/05
Project Management : Executed multiple direct mail campaigns by collecting promotional products and events, collaborating with sales and design teams, and prioritizing print production schedules to deliver successful branding and sales.
Product Marketing : Understood product-related features, market price and consumer insights to develop product strategies, boosting monthly profits.
Market Research: Conducted research projects, i.e. trend analysis, competitive analysis, and target market to identify potential customers, strengthening advertising and sale strategies.
Content Marketing : Created season-related or hot topics contents through topic discovery and product news to increase purchase of products and customer brand loyalty.