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Breeze Couture Marketing Specialist 微風代理精品 行銷企劃 @微風集團 Breeze Department Store2022 ~ 2022
・
Marketing/ PR Specialist/ Event planner
Within one month
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
Queen Mary University of London
・
Marketing副課長 @月眉國際開發有限公司 ｜ 麗寶樂園2023 ~ Present
・
行銷、活動、產品企劃；公關、廣告行銷等資深專員或中階行企主管
Within one month
Employed
・
Ready to interview
Full-time / Not interested in working remotely
6-10 years
中原大學 Chung Yuan Christian University
・
企業管理系
Game social marketing @So-net Entertainment Taiwan 台灣碩網網路娛樂股份有限公司2023 ~ Present
・
Product Manager、Sound Designer
Within one month
ナーズ," as well as the PS Vita game "英雄伝説VI 空の軌跡" and Nintendo Switch game "ASTRAL CHAIN." These games were filled with my passion and creativity for sound design. Later, I returned to Taiwan and joined the Sunny Day Integrated Marketing team, working as a sound designer and brand marketer. Here, I was involved in numerous exciting projects. What I'm most proud of is our team's creation of the brand "播客煮" (Podcasters). We are dedicated to promoting the podcast market, collaborating with talented
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
台北實踐大學
・
音樂學系
Business Operation @KKday／rezio2023 ~ Present
・
Project Manager
Within one month
education, including Cyberbiz system and payment/logistics services. Delivered services to 7 merchants in 2 months. •Managed external third partners. Responsible for identifying potential merchants and leverage third partners services to generate GMV growth. Delivered 3 successful referrals to external partners in 1 month. Social Marketing Specialist(PM/BD) CiRCLELiNKS • NovSep 2022 Project Management • Communicated and devised UI/UX design with clients, designers, and engineers to build custom-made websites. Delivered 10 website projects in total with high client satisfaction. • Delivered 8 custom projects to clients of various industries, including
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
國立臺灣師範大學 National Taiwan Normal University
・
Chemistry
Senior Product Marketing Manager @Omnichat2021 ~ Present
・
Senior Marketing Manager/Marketing Director
Within two months
/ Community Manager Over 3 years experience in B2B Marketing Familiar with SEO skills and content marketing strategies Enthusiastic about creating community and making connections Co-produce a personal finance podcast with more than one million total plays [email protected] Work Experience Senior Marketing Manager • Omnichat OctoberPresent Social Media and Community Manager • Omnichat SeptemberOctober 2021 Omnichat is a conversation commerce Saas startup. To achieve the goals of the growth marketing team, I procure leads through content marketing, social media marketing, email marketing, and event marketing. 【Social Marketing and Community Management】 Create
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
國立臺灣大學
・
政治學系
Past
Digital Marketing Specialist @POLA ORBIS HOLDINGS INC.2017 ~ 2020
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Within one month
林儀柔 Zoe Lin 美妝文案能手 • 社群內容產出成癮 • 廣告 設計高度敏銳 # 高轉換率廣告製作 # 高互動社群經營 [email protected] •工作簡歷 / FMCG 專業接案 / 01/Now 軒郁國際股份有限公司 Shiny brands Dr. May 美博士 危肌百科產品置入美妝編輯 台灣萊雅股份有
Unemployed
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
行銷
Offline
Offline
Product Manager @Sinyi Realty Inc.2021 ~ Present
・
Product Manager, Project Manager, Digital Marketing
Within one month
website/platform and APP building experience. Familiar with website/platform-related know-how such as website information architecture, SEO, e-commerce, UI design, logistic, payment, usability, and user experience concepts. Good at communicating and cooperating with designers and programmers. Rich experience in B2C & B2B digital marketing. Assisted overseas teams in social marketing and advertising on Facebook, Linkedin, and Youtube. Video editing and marketing material production support. Experience Product Manager Sinyi Realty Inc (信義房屋股份有限公司) DecPresent 在敏捷開發運作中，擔
Studying
Full-time / Interested in working remotely
6-10 years
Queensland University of Technology
・
Information Technology -Digital Environment
Intern Marketing Analyst @ProHance2019 ~ 2019
・
Marketing Manager
Within six months
Marketing Qualified Leads (MQLs) monthly. Work Experience Marketing Manager • Sage JanuaryPresent Spearheaded the development & execution of comprehensive marketing strategies to generate 100+ qualified/month leads, building a strong sales pipeline. (6X ROI) Implemented inbound and outbound marketing tactics, including content marketing, PPC, social media, and email marketing -- resulted in a 50% increase in MQL and a 30% boost in conversion rates. Collaborated closely with the sales team to align marketing efforts with business objectives, resulting in a 30% increase in SQL and a 25% increase in revenue. Managed a team of marketing professionals, providing
Employed
Full-time / Interested in working remotely
4-6 years
Guru Gobind Singh Indraprastha University
・
Software Development
專案經理 @嘖嘖zeczec2022 ~ Present
・
專案經理/商業開發/策展人
Within two months
1~8 【課程】 出版人補完計劃 【重要合作客戶】 Accupass活動通、CMX 給社群經理的社群、人資小週末、加個零的社群觀察、生鮮時書、社群丼 Social Marketing Don、活動家 HOST、商業思維學院、燒賣研究所台灣尤努斯基金會／行銷企劃／2017.5～《營造幸福力：社會型企業經營指南》新書發
Employed
Full-time / Interested in working remotely
10-15 years
台灣大學
・
中國文學系Past
Product Manager @Pinkoi2022 ~ 2023
・
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Within one month
Unemployed
Full-time / Interested in working remotely
4-6 years
NCKU, National Cheng Kung University
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
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Current status
Studying
Job Search Progress
Professions
Marketer
Fields of Employment
Computer Networking
Work experience
10-15 years work experience (6-10 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Languages
Chinese
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Native or Bilingual
English
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Fluent
Job search preferences
Positions
Product Manager, Project Manager, Digital Marketing
Job types
Full-time
Locations
Taiwan, Singapore, Indonesia, Malaysia, Vietnam, Thailand
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
Queensland University of Technology
Major
Information Technology -Digital Environment
Wilson Chung (鍾至堯)
T-shaped talent, an expert in website building and digital marketing
[email protected] • (+886) 975295621 • Taipei, Taiwan
Summary
- 十年以上的網站、平台、APP建構經驗，擅長與設計和程式溝通與合作。
- 熟知網站、平台、APP相關信息架構、金流物流運作、SEO、UI設計流程，網站易用性與UX用戶體驗。
- 豐富的B2C & B2B行銷經驗， 擅長透過行銷工具解決企業的痛點。
- 熟悉FB, Linkedin, YT 等社群媒體，曾帶領海外團隊操作社群行銷，並協助廣告投放。
- 能支援簡易的影片剪輯，影像素材製作。
- Over ten years of website/platform and APP building experience.
- Familiar with website/platform-related know-how such as website information architecture, SEO, e-commerce, UI design, logistic, payment, usability, and user experience concepts.
- Good at communicating and cooperating with designers and programmers.
- Rich experience in B2C & B2B digital marketing.
- Assisted overseas teams in social marketing and advertising on Facebook, Linkedin, and Youtube.
- Video editing and marketing material production support.
Experience
Product Manager
Sinyi Realty Inc (信義房屋股份有限公司) Dec 2021 - Present
- 在敏捷開發運作中，擔任PO角色 並與RD、UX、UI 和QA 合作。
- 與需求方等利益相關人確認產品的長短期需求。
- 將需求轉化為工程團隊理解的功能規範和用戶流程。
- 規劃數據追蹤，定義指標與事件。
- 管理日常開發活動和產品的未來路線圖。
成就：
- 優化產品功能開發，包括80餘項後台項目優化、超過60多項產品界面改進、14次APP行銷互動遊戲活動。
- 從0到1，開發新APP，包含分析問題、定義需求、尋找解方、敏捷開發與回饋調整。
- 三次獲得績優幕僚榮譽。
- Play as a PO and partner with RD, UX, UI, and QA in an Agile development environment.
- Collaborate with stakeholders to define near-term and long-term product requirements.
- Transform requirements into feature specs and user stories for the engineering team.
- Plan data tracking and define metrics and events.
- Manage day-to-day development activities and future roadmap of the product.
Achievement:
- Enhance product function development in the agile development process, including more than 80 task optimizations of the background platform, more than 60 product interface improvements, and 14 APP interactive game activities.
- From 0 to 1, develop a new APP including problem analysis, defining requirements, finding solutions, agile development, and feedback adjustment.
- Won the honor of outstanding employees three times.
Marketing Manager
Global Channel Resources (集市雅有限公司) Sep 2018 - Jan 2021 (2 year 5 months)
- 領導包含設計師等約5-7 人團隊制定整體MKT 活動策劃、執行、效益檢討等項目。
- 針對印尼市場，透用B2B 廣告，來獲取潛在的通路夥伴和客戶。
- 透過CPC績效比對與測試，成功減半行銷支出裡，有關CPL（Cost-Per-Lead）成本的部分。
- 運用電子郵件行銷的設計、推廣、追蹤，維繫客戶關係並提供最新訊息。
- 推廣On-Page SEO過程，優化網站結構，使之對搜索引擎更加友好，在沒有SEM 的行銷下，有效提升網站平均流量增長率70%。
- 運用知識分享與技術型文章，透過社群發文來提升 Off-Page SEO 的分數。
成就：
- 帶領 3 名印度尼西亞當地成員與內部 3-4 行銷團隊合作
- 有效地將CPL 費用減半，以獲取潛在客戶。
- 通過完整的SEO策略和規劃，促使平台流量增加了一倍以上。
- 規劃年度產品目錄，涵蓋20多種產品介紹，4大運用場景與相關的18個獨立產品網頁。
- Led teams of 5-7 including designers and planners to develop overall MKT events planning, execution, review...etc.
- Leverage B2B Ads in the Indonesian market to acquire potential channel partners and buyers.
- Successfully decrease the CPL(Cost-Per-Lead) cost in half by analyzing CPC for each Ad.
- Email marketing creation, design, and maintenance for customer relationships and news.
- Optimize websites to be more friendly to search engines and effectively enhance the average website traffic growth rate of 70% without any SEM activities.
- Combine Knowledge center articles and social posts to add our Off-Page SEO score.
Achievement:
- Led 3 local members in Indonesia to work with the in-house 3-4 marketing team
- Effectively cut CPL fee in half for customer acquisition.
- The platform traffic has increased by more than double through a complete SEO strategy and planning.
- Plan the annual brochure, covering more than 20 product introductions, 4 major scenarios, and 18 independent product web pages.
IT Project Manager
Global Channel Resources (集市雅有限公司) Feb 2017 - Aug 2018 (1 year 7 months)
- 扮演溝通橋樑，協助 IT 和其他部門（如銷售、人力資源、財務、物流和客戶服務）建立順暢的溝通管道。
- 協助處理平台/網站故障排除。
- 確定開發項目的優先順序，完成利益相關人的需求。
成就：
- 成功解決了200多張IT工單。
- 改善部門之間的溝通，減少不必要的衝突。
- Building relationships and establishing frequent communication with IT and other departments such as Sales, HR, finance, logistics, and customer services.
- Platform /website troubleshooting.
- Fulfill stakeholder requirements and prioritize the development projects.
Achievement:
- Successfully solved more than 200 tickets.
- Improve the communication between departments and reduce unnecessary conflicts.
Product Manager
Global Channel Resources (集市雅有限公司) Feb 2014 - Jan 2017 (3 year)
- 負責GCR EC平台及官網從0到1的開發。
- 確定網站各項長期和短期的項目與優先層級，並持續規劃與追蹤。
- 制定網站開發路線圖以實現公司目標。
- 參與GCR官網/EC平台架構規劃、功能製定和內容生成。
- 設計GCR 官方網站/EC 平台，包括前端和後端線框圖。
- 與設計團隊合作設計網站的視覺風格與模型框架。
成就：
- 平台網站開發，包括1個B2B EC電商平台，3個後台平台，台灣及印尼公司官網。
- 超過50 個網站功能的線框圖輸出。
- 3-5個與網站功能展示相關的視頻錄製及後期剪接。
- Responsible for GCR Ec platform and official website development, implementation from 0 to 1.
- Prioritize and track progress on the long and short-term website projects.
- Develop a roadmap for website development to achieve company goals.
- Participate in GCR official websites / EC platforms structure planning, functions formulation, and content composition.
- Design GCR official websites / EC platforms including front-end & back-end wireframes.
- Work closely with the visual team to handle website mockup creation.
Achievement:
- Platform website development, including 1 B2B EC e-commerce platform, 3 background platforms, and the company's official website in Taiwan and Indonesia.
- Over 50 Wireframes output for website features.
- 3-5 video recordings and post-production related to website function display.
Senior marketing specialist
Silicon Power (廣穎電通) Apr 2012 – Feb 2014 (1 year 11 months)
- 官網改版優化。
- 電子報設計與成效追蹤。
- 官方Facebook, 和Youtube 經營和維護。
- 會員活動的執行和規劃。
- 第三方活動合作和產品視頻創作。
- 行銷部門KPI 制定。
成就
- 改版後，有效成功降低網站跳出率10%以上。
- 會員平均每月增長3~5%。
- 改善社群媒體的「參與度」和「接觸率」等指標成效。
- Official website re-building and optimization.
- Newsletter establishes and performance review.
- Official Facebook, and Youtube operation, and maintenance.
- Member activities execution and development.
- Cross-industry alliance campaigns and product video creation.
- Marketing department KPI formulation for MKT department.
Achievement
- Effectively reducing the bounce rate of the website by more than 10%.
- Average 3~5% member growth per month.
- Improve the social media engagement and reach rate.
Senior marketing planner
Unalis Corporation(松崗科技) Aug 2007 – Sep 2008 (1 year 2 months)
- 負責公司官網和3 個遊戲網站的設計和維護。
- 3~6 行銷活動的規劃與執行。
- 規劃和開發異業合作項目。
- 公司官方改版規劃與設計。
成就：
- 與蕃薯藤的親子網站合作，讓會員增長了35%。
- 通過對公司網站的結構、內容等元素進行重新優化與設計，使網站的PV提高2倍左右。
- Responsible for 1 Official company platform and 3 online gaming website design and maintenance.
- 3~6 Marketing events planning and execution.
- Led cross-industry cooperation projects and development.
- Official company website re-design.
Achievement:
- 35% increase in membership growth due to cooperation marketing activity with kids.yam.com.
- Increase the PV of the website about 2 times by re-building and optimizing the layout, structure, and content elements of the company's website.
Project manager
Rock Mobile Corp. (滾石移動) May 2006 – Dec 2006 (8 months)
- 負責Wap 網站Wireframe 設計
- IVR 語音應答 流程設計與執行
- 圖鈴下載服務維護
- WAP websites and mobile websites wireframe design.
- Interactive voice response (IVR) services process design.
- Ringtone download site services maintenance.
Community marketing specialist
Digicell Entertainment Co., Ltd. (數碼戲胞科技娛樂有限公司)Jul 2004 – Feb 2006 (1 year 8 months)
- 官網與線上遊戲網站的線框設計。
- 線上行銷活動執行。
- Official platform, online game websites wireframe design.
- Marketing activities execution.
Marketing specialist
CMC Magnetics Corporation (中環集團) Jul 2003 – Apr 2004 (10 months)
- 電商平台3C商品招募、商品文案撰寫及貨架上下架維護。
- 行銷活動執行。
- EC platform 3C commodities recruitment and shelf maintenance.
- Marketing activities execution.
Education
Queensland University of Technology 澳洲昆士蘭科技大學 (澳洲) (2010 – 2011)
Master of Information Technology Digital Environment 資訊所碩士
Chinese Culture University 中國文化大學 (1997 – 2001)
Bachelor of Communication, Department of Advertising 廣告系學士
Certifications
World Business Strategist Association mid-level marketing planner certification WBSA中階行銷企劃師認證
Expertise
APP/Website/Platform Development
- User interviews and requirements analysis.
- UI flow and spec planning.
- Functional design and content output.
- Architecture and wireframe design.
- Tasks prioritization and time management.
APP / 網站/平台規劃開發
- 用戶訪談和需求分析。
- UI 流程和功能規劃。
- 功能設計和內容產出。
- 訊息架構和wireframe設計。
- 專案掌控和時間管理。
- 用戶訪談和需求分析。
- UI 流程和功能規劃。
- 功能設計和內容產出。
- 訊息架構和wireframe設計。
- 專案掌控和時間管理。
APP/Website/platform operation
- Formulate website operation goals.
- Traffic tracking and data monitoring.
- Website/platform troubleshooting and optimization.
APP / 網站/平台運營
- 制定網站營運目標。
- 流量追蹤和數據監控。
- 網站/平台故障排除和優化。
Social media marketing
- Performance evaluation and strategic planning.
- Content generation and creation.
- Content maintenance and material design.
- Online events planning and execution.
社群媒體行銷
- 績效評估和策略規劃。
- 內容構思和創作。
- 內容維護和素材準備。
- 線上行銷活動發想與執行。
- 績效評估和策略規劃。
- 內容構思和創作。
- 內容維護和素材準備。
- 線上行銷活動發想與執行。
Email marketing
- Content planning and execution.
- Performance tracking and optimization.
- Partner recruitment. Notification letters planning.
- Customer relationship management
電子郵件行銷
- 內容規劃和執行。
- 成效追蹤和優化。
- 夥伴招募支援。
- 通知信撰寫。
- 客戶關係經營。
Wilson Chung (鍾至堯)
T-shaped talent, an expert in website building and digital marketing
[email protected] • (+886) 975295621 • Taipei, Taiwan
Summary
- 十年以上的網站、平台、APP建構經驗，擅長與設計和程式溝通與合作。
- 熟知網站、平台、APP相關信息架構、金流物流運作、SEO、UI設計流程，網站易用性與UX用戶體驗。
- 豐富的B2C & B2B行銷經驗， 擅長透過行銷工具解決企業的痛點。
- 熟悉FB, Linkedin, YT 等社群媒體，曾帶領海外團隊操作社群行銷，並協助廣告投放。
- 能支援簡易的影片剪輯，影像素材製作。
- Over ten years of website/platform and APP building experience.
- Familiar with website/platform-related know-how such as website information architecture, SEO, e-commerce, UI design, logistic, payment, usability, and user experience concepts.
- Good at communicating and cooperating with designers and programmers.
- Rich experience in B2C & B2B digital marketing.
- Assisted overseas teams in social marketing and advertising on Facebook, Linkedin, and Youtube.
- Video editing and marketing material production support.
Experience
Product Manager
Sinyi Realty Inc (信義房屋股份有限公司) Dec 2021 - Present
- 在敏捷開發運作中，擔任PO角色 並與RD、UX、UI 和QA 合作。
- 與需求方等利益相關人確認產品的長短期需求。
- 將需求轉化為工程團隊理解的功能規範和用戶流程。
- 規劃數據追蹤，定義指標與事件。
- 管理日常開發活動和產品的未來路線圖。
成就：
- 優化產品功能開發，包括80餘項後台項目優化、超過60多項產品界面改進、14次APP行銷互動遊戲活動。
- 從0到1，開發新APP，包含分析問題、定義需求、尋找解方、敏捷開發與回饋調整。
- 三次獲得績優幕僚榮譽。
- Play as a PO and partner with RD, UX, UI, and QA in an Agile development environment.
- Collaborate with stakeholders to define near-term and long-term product requirements.
- Transform requirements into feature specs and user stories for the engineering team.
- Plan data tracking and define metrics and events.
- Manage day-to-day development activities and future roadmap of the product.
Achievement:
- Enhance product function development in the agile development process, including more than 80 task optimizations of the background platform, more than 60 product interface improvements, and 14 APP interactive game activities.
- From 0 to 1, develop a new APP including problem analysis, defining requirements, finding solutions, agile development, and feedback adjustment.
- Won the honor of outstanding employees three times.
Marketing Manager
Global Channel Resources (集市雅有限公司) Sep 2018 - Jan 2021 (2 year 5 months)
- 領導包含設計師等約5-7 人團隊制定整體MKT 活動策劃、執行、效益檢討等項目。
- 針對印尼市場，透用B2B 廣告，來獲取潛在的通路夥伴和客戶。
- 透過CPC績效比對與測試，成功減半行銷支出裡，有關CPL（Cost-Per-Lead）成本的部分。
- 運用電子郵件行銷的設計、推廣、追蹤，維繫客戶關係並提供最新訊息。
- 推廣On-Page SEO過程，優化網站結構，使之對搜索引擎更加友好，在沒有SEM 的行銷下，有效提升網站平均流量增長率70%。
- 運用知識分享與技術型文章，透過社群發文來提升 Off-Page SEO 的分數。
成就：
- 帶領 3 名印度尼西亞當地成員與內部 3-4 行銷團隊合作
- 有效地將CPL 費用減半，以獲取潛在客戶。
- 通過完整的SEO策略和規劃，促使平台流量增加了一倍以上。
- 規劃年度產品目錄，涵蓋20多種產品介紹，4大運用場景與相關的18個獨立產品網頁。
- Led teams of 5-7 including designers and planners to develop overall MKT events planning, execution, review...etc.
- Leverage B2B Ads in the Indonesian market to acquire potential channel partners and buyers.
- Successfully decrease the CPL(Cost-Per-Lead) cost in half by analyzing CPC for each Ad.
- Email marketing creation, design, and maintenance for customer relationships and news.
- Optimize websites to be more friendly to search engines and effectively enhance the average website traffic growth rate of 70% without any SEM activities.
- Combine Knowledge center articles and social posts to add our Off-Page SEO score.
Achievement:
- Led 3 local members in Indonesia to work with the in-house 3-4 marketing team
- Effectively cut CPL fee in half for customer acquisition.
- The platform traffic has increased by more than double through a complete SEO strategy and planning.
- Plan the annual brochure, covering more than 20 product introductions, 4 major scenarios, and 18 independent product web pages.
IT Project Manager
Global Channel Resources (集市雅有限公司) Feb 2017 - Aug 2018 (1 year 7 months)
- 扮演溝通橋樑，協助 IT 和其他部門（如銷售、人力資源、財務、物流和客戶服務）建立順暢的溝通管道。
- 協助處理平台/網站故障排除。
- 確定開發項目的優先順序，完成利益相關人的需求。
成就：
- 成功解決了200多張IT工單。
- 改善部門之間的溝通，減少不必要的衝突。
- Building relationships and establishing frequent communication with IT and other departments such as Sales, HR, finance, logistics, and customer services.
- Platform /website troubleshooting.
- Fulfill stakeholder requirements and prioritize the development projects.
Achievement:
- Successfully solved more than 200 tickets.
- Improve the communication between departments and reduce unnecessary conflicts.
Product Manager
Global Channel Resources (集市雅有限公司) Feb 2014 - Jan 2017 (3 year)
- 負責GCR EC平台及官網從0到1的開發。
- 確定網站各項長期和短期的項目與優先層級，並持續規劃與追蹤。
- 制定網站開發路線圖以實現公司目標。
- 參與GCR官網/EC平台架構規劃、功能製定和內容生成。
- 設計GCR 官方網站/EC 平台，包括前端和後端線框圖。
- 與設計團隊合作設計網站的視覺風格與模型框架。
成就：
- 平台網站開發，包括1個B2B EC電商平台，3個後台平台，台灣及印尼公司官網。
- 超過50 個網站功能的線框圖輸出。
- 3-5個與網站功能展示相關的視頻錄製及後期剪接。
- Responsible for GCR Ec platform and official website development, implementation from 0 to 1.
- Prioritize and track progress on the long and short-term website projects.
- Develop a roadmap for website development to achieve company goals.
- Participate in GCR official websites / EC platforms structure planning, functions formulation, and content composition.
- Design GCR official websites / EC platforms including front-end & back-end wireframes.
- Work closely with the visual team to handle website mockup creation.
Achievement:
- Platform website development, including 1 B2B EC e-commerce platform, 3 background platforms, and the company's official website in Taiwan and Indonesia.
- Over 50 Wireframes output for website features.
- 3-5 video recordings and post-production related to website function display.
Senior marketing specialist
Silicon Power (廣穎電通) Apr 2012 – Feb 2014 (1 year 11 months)
- 官網改版優化。
- 電子報設計與成效追蹤。
- 官方Facebook, 和Youtube 經營和維護。
- 會員活動的執行和規劃。
- 第三方活動合作和產品視頻創作。
- 行銷部門KPI 制定。
成就
- 改版後，有效成功降低網站跳出率10%以上。
- 會員平均每月增長3~5%。
- 改善社群媒體的「參與度」和「接觸率」等指標成效。
- Official website re-building and optimization.
- Newsletter establishes and performance review.
- Official Facebook, and Youtube operation, and maintenance.
- Member activities execution and development.
- Cross-industry alliance campaigns and product video creation.
- Marketing department KPI formulation for MKT department.
Achievement
- Effectively reducing the bounce rate of the website by more than 10%.
- Average 3~5% member growth per month.
- Improve the social media engagement and reach rate.
Senior marketing planner
Unalis Corporation(松崗科技) Aug 2007 – Sep 2008 (1 year 2 months)
- 負責公司官網和3 個遊戲網站的設計和維護。
- 3~6 行銷活動的規劃與執行。
- 規劃和開發異業合作項目。
- 公司官方改版規劃與設計。
成就：
- 與蕃薯藤的親子網站合作，讓會員增長了35%。
- 通過對公司網站的結構、內容等元素進行重新優化與設計，使網站的PV提高2倍左右。
- Responsible for 1 Official company platform and 3 online gaming website design and maintenance.
- 3~6 Marketing events planning and execution.
- Led cross-industry cooperation projects and development.
- Official company website re-design.
Achievement:
- 35% increase in membership growth due to cooperation marketing activity with kids.yam.com.
- Increase the PV of the website about 2 times by re-building and optimizing the layout, structure, and content elements of the company's website.
Project manager
Rock Mobile Corp. (滾石移動) May 2006 – Dec 2006 (8 months)
- 負責Wap 網站Wireframe 設計
- IVR 語音應答 流程設計與執行
- 圖鈴下載服務維護
- WAP websites and mobile websites wireframe design.
- Interactive voice response (IVR) services process design.
- Ringtone download site services maintenance.
Community marketing specialist
Digicell Entertainment Co., Ltd. (數碼戲胞科技娛樂有限公司)Jul 2004 – Feb 2006 (1 year 8 months)
- 官網與線上遊戲網站的線框設計。
- 線上行銷活動執行。
- Official platform, online game websites wireframe design.
- Marketing activities execution.
Marketing specialist
CMC Magnetics Corporation (中環集團) Jul 2003 – Apr 2004 (10 months)
- 電商平台3C商品招募、商品文案撰寫及貨架上下架維護。
- 行銷活動執行。
- EC platform 3C commodities recruitment and shelf maintenance.
- Marketing activities execution.
Education
Queensland University of Technology 澳洲昆士蘭科技大學 (澳洲) (2010 – 2011)
Master of Information Technology Digital Environment 資訊所碩士
Chinese Culture University 中國文化大學 (1997 – 2001)
Bachelor of Communication, Department of Advertising 廣告系學士
Certifications
World Business Strategist Association mid-level marketing planner certification WBSA中階行銷企劃師認證
Expertise
APP/Website/Platform Development
- User interviews and requirements analysis.
- UI flow and spec planning.
- Functional design and content output.
- Architecture and wireframe design.
- Tasks prioritization and time management.
APP / 網站/平台規劃開發
- 用戶訪談和需求分析。
- UI 流程和功能規劃。
- 功能設計和內容產出。
- 訊息架構和wireframe設計。
- 專案掌控和時間管理。
- 用戶訪談和需求分析。
- UI 流程和功能規劃。
- 功能設計和內容產出。
- 訊息架構和wireframe設計。
- 專案掌控和時間管理。
APP/Website/platform operation
- Formulate website operation goals.
- Traffic tracking and data monitoring.
- Website/platform troubleshooting and optimization.
APP / 網站/平台運營
- 制定網站營運目標。
- 流量追蹤和數據監控。
- 網站/平台故障排除和優化。
Social media marketing
- Performance evaluation and strategic planning.
- Content generation and creation.
- Content maintenance and material design.
- Online events planning and execution.
社群媒體行銷
- 績效評估和策略規劃。
- 內容構思和創作。
- 內容維護和素材準備。
- 線上行銷活動發想與執行。
- 績效評估和策略規劃。
- 內容構思和創作。
- 內容維護和素材準備。
- 線上行銷活動發想與執行。
Email marketing
- Content planning and execution.
- Performance tracking and optimization.
- Partner recruitment. Notification letters planning.
- Customer relationship management
電子郵件行銷
- 內容規劃和執行。
- 成效追蹤和優化。
- 夥伴招募支援。
- 通知信撰寫。
- 客戶關係經營。