With 7 years of marketing & PR work experience in tech companies. Specialize in business growth strategy for both B2B & B2C marketing. Lead various of project teams, including events, social media, community, website planning/operation and co-op campaigns. Understand the global media landscape and am savvy of Taiwan, US, Japan and France.
In addition, have experience in leading business(funding) programs, providing financial projection, resource allocation and project management. Besides being the marketing specialist, I am also a freelance content creator for beauty brands!
Portfolio: https://bit.ly/3p0VGDc. [email protected]
+886 926-307775
Lead and managed social media team and set growth strategies for different channels including:
Instagram: Owned two global profiles, responsible for fan and engagement growth. Achieved: 1) @YouCam Perfect* Fan growth from 0 to 100K in 12 months. 2)@YouCamApps** growth YoY 500% in 2020.
YouTube: responsible for video content creation, SEO and video analysis. Achieved organic keyword search traffic increased 150%; watch time increased 88% in 2021 Q1.
KOL coop: owned and managed Instagram and YouTuber KOL with posting and budget management.
Ads: Worked with Ads team and provided the strategy and optimize for Instagram ads based on data analysis.
MarCom & PR
Customer Service Representative
2012 - 2014
2008 - 2012
With 7 years of marketing & PR work experience in tech companies. Specialize in business growth strategy for both B2B & B2C marketing. Lead various of project teams, including events, social media, community, website planning/operation and co-op campaigns. Understand the global media landscape and am savvy of Taiwan, US, Japan and France.
In addition, have experience in leading business(funding) programs, providing financial projection, resource allocation and project management. Besides being the marketing specialist, I am also a freelance content creator for beauty brands!
Portfolio: https://bit.ly/3p0VGDc. [email protected]
+886 926-307775
Lead and managed social media team and set growth strategies for different channels including:
Instagram: Owned two global profiles, responsible for fan and engagement growth. Achieved: 1) @YouCam Perfect* Fan growth from 0 to 100K in 12 months. 2)@YouCamApps** growth YoY 500% in 2020.
YouTube: responsible for video content creation, SEO and video analysis. Achieved organic keyword search traffic increased 150%; watch time increased 88% in 2021 Q1.
KOL coop: owned and managed Instagram and YouTuber KOL with posting and budget management.
Ads: Worked with Ads team and provided the strategy and optimize for Instagram ads based on data analysis.
MarCom & PR
Customer Service Representative
2012 - 2014
2008 - 2012