Moxa | Nov. 2021 - 

Web Project Lead | Digital Marketing 

• Web Development Project (Front-end & Back-end) - lead project team (developers, IT, marketing) on new feature implementation including: 
  • User interview and competitor analysis to define the project scope 
  • Cooperate with cross-functional dept. ensure the project is delivered on time with quality
  • Project risk management and trouble shooting
    
• Website UX enhancement & SEO
  • Propose web optimize plan with data to increase the business leads or UX
  • Trouble shooting for website operation 
• Co-owned the yearly web budget

Perfect Corp. | Nov. 2015 - June 2021 

Assistant Project Manager | MarCom & PR

• Product MarCom
  Responsible for developing campaign partners, leading junior members with the campaign promotion proposal and execution. The promotion elements covered social media, PR, KOL and forum buzz. The KPI was to increase new user and brand awareness. 
  • Key Recognition: 
    • New User YoY growth 158% (Taiwan Market 2020 Q4)
    • MAU growth 18% (Taiwan Market 2020 Q4)
      
      
• Event Marketing
  Planned and executed the The Global Beauty Tech Forum (the industry's first ever event) for business leads generation and boosting ticket sales revenue.
  • Website Development: Worked with designers and R&D for the event website, designed wireframe and content. Optimized user experience (UX) and re-marketing video mechanism. 
  • Coordinated with local marketing team, visual designers and vendors for physical events (such as speaker arrangement, topic, venue, handbook, key visuals, sponsors...)
  • Ads and eDM marketing to boost the ticket sales. 
    • Key Recognition:
      - Achieved 200+ C-Level attendees on average. 
      - The forum has been hosted consecutive 3 years in New York, Paris, Tokyo and Shanghai 
      
      
• Digital Marketing 

  Lead and managed social media team and set growth strategies for different channels including:

  • Instagram: Owned two global profiles, responsible for fan and engagement growth. Achieved: 1) @YouCam Perfect* Fan growth from 0 to 100K in 12 months. 2)@YouCamApps** growth YoY 500% in 2020.

  • YouTube: responsible for video content creation, SEO and video analysis. Achieved organic keyword search traffic increased 150%; watch time increased 88% in 2021 Q1.

  • KOL coop: owned and managed Instagram and YouTuber KOL with posting and budget management. 

  • Ads: Worked with Ads team and provided the strategy and optimize for Instagram ads based on data analysis.  
    
    

• Public Relationship 
  • Award document writing and coordination. 
    • Won the "29th Taiwan Excellence Award"
    • Won the “Digital Content Award"
  • Media interview arrangement and including 工商時報、UBS 等...
  • Technical Financial Program: play as both PM and Marketing role in this program. Developed (defined scope, bought, human resource, timeline, quality), managed and executed. Provided with Financial Projection for reference and marketing activation plan. Successfully help Perfect Corp. subsidized with NT$30M by government.
  • Press Release writing and distribution
  • Press event and global business trade show (CES, SXSW, Cosmoprof......etc) coordination
    
    *YouCam Perfect is a photo editing app. The goals are app installs, in-app revenue growth and increase daily active users.
    **YouCamApps is as known as YouCam Makeup, which is an AI & AR Beauty App. With the core AI & AR technologies, it also provides the B2B Beauty Tech SaaS to beauty brands worldwide. 
    

CyberLink | Aug. 2014 - Nov. 2015

MarCom & PR

• Campaign: worked closely with localizers and designers to execute Facebook campaign in 6 language monthly.
• Exhibition Coordinator: negotiated and managed the exhibition trade show in USA, Germany and UK.
• Giveaway campaign: managed online seeding project and created performance review.
• Press Event: managed the new product launch press events, creatives and PR call
• Media Clipping Monitor: created and monitored weekly media clipping reports and managed news release distribution.