fit target account list - Created GTM bible using customer, market and competitor research - Built effective co-marketing partnerships and webinars with OEM customers AugustOctober 2022 Growth Marketing Manager CData Software - Supported growth marketing a s CData grew from 4 scrappy marketers toManaged $400k/year paid search & display budget in Google Ads - Led SEO, conducting audits, keyword research and optimization - Drove 25-90% paid MQL growth across a portfolio of products - Overhauled programmatic SEO to effectively target 5k+ keywords - Negotiated media partnerships with publications to support campaigns AprilAugust 2021 Startup Product Marketer CData Software - Worked closely with the founding

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channel partners such as Amazon, BestBuy, Walmart, etc. Develop in-depth value propositions for each product/ series and provide digital marketing content to build collateral. Manage the overall lifecycle of the GTM strategy and ensure alignment with stakeholders and partners such as Intel, Microsoft, AMD, Nvidia and Google. ● Defined quarterly channel marketing plans in accordance with business goals and objectives ● Developed channel-wide demand gen campaign, tracked and optimized results ● Manage multi-million dollar MDF activities for on-time execution and maximizing ROI ● Planned channel marketing activities with timely execution, conducted competitive

insight analysis to improve 50% decision-making efficiency, increase 17% new users and resurrect 10% churned users. • Collaborated and managed relationships with cross-functional stakeholders, team leads to drive insights into optimization of product capabilities and provide continual improvement in analysis, business process and data quality. •hours in Google Analytics, Google Ads, SQL, and Data visualization via Google Data Studio and led the 100+ A/B test initiatives, achieving a 15% conversion rate uplift. • User experience analysis: acquisition/retention/churn analysis. • Doubled returns from Google Ads by a 53% reduction of CPA

create authentic brand promotions, and established effective advertising campaigns for broader outreach and engagement. •Managed and maintained marketing operation systems, troubleshooting existing campaigns, and ensuring the timely recording and distribution of clients' rewards. •Drafted, proofread, designed, and distributed both internal and external communications. This included visually compelling Google Display Ads, press releases, engaging blog posts, and posts across multiple social media platforms. •Maximized the use of the CRM system for customer segmentation and targeted marketing. •Coordinated promotional items for prospects and customers, leveraging digital platforms to achieve a wider reach and impact. •Engaged with

management skills. I am a life-long learner, versatile in my roles, and always ready to tackle a challenge. I am seeking a company with admirable core values, strong culture, and room for growth. Skills Ad Campaigns I have a firm understanding of PPC ad campaigns in Google AdWords and social media ads. I am Google certified in Adwords, with a newly renewed certification. I have used a variety of advertising platforms from Facebook to Reddit. I am capable of utilizing the information from analytics and split-testing in order to ensure the best

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