CakeResume Talent Search

Brian YU 1. Social Media Content Generation 2. B2B Sales Outreach 3. Email marketing 4. Google Analytics, SEO Taipei City, Taiwan 工作經歷 Marketing Associate • CipherLab Co., Ltd 十月三月 2024 B2B Market Research: ｍarket trends and demand research, competitor analysis, new product positioning. Product marketing: product brochure, product overview, sales presentation SEO success story Tradeshow Coordination Social Media: LinkedIn and Facebook texts and visual creation Marketing Manager • KimWell Electronics International Co., Ltd. 十月十月 2023 KOL Collaboration: Partnered with both YouTubers and amateur content creators

Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐

生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC

and email marketing. With demonstrated success in marketing and content creation that grows business values and profits, 2024 I am actively looking for and seizing chances to Australia and Korea market. Taipei, Taiwan https://www.instagram.com/iamnotdietitian/ 工作經歷 Content marketing lead 行銷經理 • 義大醫院 八月Present - building up and managing remote content team and all-in-one workplace on Notion - paid media advertising (Meta Ad & LINE Ad) to grow private traffics by 20% indelivering monthly marketing training program - overseeing annual marketing objectives

opportunities to elevate brands to new heights. Pengalaman Kerja Senior Manager Corporate Communications • Pegipegi SeptemberDecember 2023 | Taipei, Taiwan Develop and implement effective communication strategies that align with business objectives, engage internal and external stakeholders, and drive positive brand awareness. Achievement: - Increase the brand and corporate awareness with integrated content creation from PR, Social, and Content Marketing that resulted in an increase of Instagram new followers for 21% in just 8 months. - Increase organic reach for TikTok and Instagram account exponentially with >60 million organic reach for Jan - Nov 2023 period. - Acquired >2,000 earned articles inincluding