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Creative Marketing / Strategy Marketing FanPage Management (Facebook/LINE/Instagram) Color Psychology Work Experience Paganini Plus Limited Project Manager｜OctomberNow TSP Digital Ad exchange Platform TMP LINE@ management platform: mockup design, timeline establishing, schedule control, user experience design, QA test Paganini Plus Limited Account Manager｜ JuneMarch 2018 Facebook Ad optimized(Average ROAS: 10) Google Ad optimized(Average ROAS: 8) Assist the current customer orders stable growth more than 10 times. TeSA Facebook Ad serving Program ｜ AugustJanuary 2017 Facebook Ad optimized(Final ROI: 3) Team leading(Final ROI:Facebook Ad optimization report STAR ROCKET Incubation Foundation Space

Tainan city,TW [email protected] Professional Skill Digital Marketing Strategy Develop IMC (integrated marketing strategy) executing Develop cross-brand digital marketing strategy development. Develop digital KPI and measurement toward to the business result. Web Design, Web Development, and Search Engine Optimization. Pay per Click Advertising (Google, Facebook, Line@, Yahoo, Instagram, Twitter). SEO, SEM, OTV, digital IMC, social movement platform assessment. Website Usability Testing. Interpersonal & Communication Highly capable of managing multiple projects simultaneously Understand company policies and can effectively ensure brand compliance. Exceptional research & organizational skills. Great with people

and program planning departments. Managed social platforms and achieved +53.6% engagement on Instagram in a month. Marketing Specialist • The Management of New Arts. JunApril 2022 Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month. Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts. Planned and executed marketing campaigns include Yo-Yo Ma’s 36 cities Bach Project, La La

客單價與利潤 - 領導規劃與執行季節與節慶性公關促銷活動，透過與公關經理的合作，創造議題，提升品牌認知與銷售。 - 官方Facebook粉絲團經營：領導數位行銷專員，透過贈獎活動、Facebook廣告，將粉絲團粉絲從零增加到9,000人以上。 - 異業合作： 2013野台開唱官方

Responsibilities included managing client website layout, creating product landing pages, developing advertising materials and social media content, overseeing dashboard development, and integrating KOL projects. Executed client's new product launch with a minimum budget of 20 million over six months, coordinating KOL collaborations, advertorials, TV program placements, and paid advertising(FB, Google Ads, Taboola, LINE LAP). AprDec 2022 Senior Account Executive D.A.Consortium Inc. Client service, media planning, and account management. Cross-functional communication for performance control. (Facebook, Google, Yahoo) Performance reporting including data visualization and data-driven proposals. Maintained an

活動企劃、商品攝影、短片拍攝及剪輯、行銷數據分析、數位廣告投放、活動banner設計、SEO優化、平台管理。 工作重要成果： 1.經營的Facebook粉絲團「瑪德蓮烘焙原料」從為止，粉絲人數從0到13,824人，追蹤人數從0到14,974人，貼文最高觸及人數為389,371人；LINE@生活

社群維運廠商協力，構思Facebook及Instagram品牌粉絲頁貼文規劃及廣告設定，創造平均每篇貼文 1萬5千次觸及數 獨立運作新品牌Facebook粉絲頁，每個月增加 70位粉絲 與專業鐘錶媒體合作新品開箱影片，創造在Facebook上逾 18萬觀看數 茨城大商談會｜茨城 meets 台灣