15k subscribers Digital Marketing Operations Lead, JulyFebruary 2017 Owned all digital content, including the email marketing strategy for customer segmentation, retention, and acquisition, as well as A/B testing Designed full customer experience (CX) by researching pain-points and establishing product market fit Managed all online/offline customer relationships and led offline marketing events with an attendance of 200+ Outcome: Created an effective email strategy, drip campaigns, and developed data-driven CX playbook leading to average customer delight of 4.8/5 Digital Marketing Associate, MayJune 2016 Created and edited content for more than 2
Full-time / Interested in working remotely
University of St Andrews・
Marketing/Research