in a B2B marketing agency and at an IT services firm. Raleigh, NC, USA Work Experience OctoberPresent Product Marketing Manager — OEM CData Software - Lead marketing for CData's largest line of business: OEM embedded integration - Set the vision for growth, aligning GTM to an ABM/ABX approach - Supported sales to win 26 new major SaaS deals & boost engagement by 50% - Provided a library of sales enablement assets to support the sales process - Delivered sales intelligence with win-loss analysis & Salesforce deal audit - Created highly researched, ICP-fit target account list - Created GTM bible using customer, market and competitor
University of Missouri-Columbia・
Journalism, Economics