Digital marketing Project manager
the CRM calendar in line with the marketing plan. - Participating in the deployment of CRM projects across France in collaboration with the marketing teams - Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing. - Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities - Analyzing the performance of actions carried out, with a
University of Paris I: Panthéon-Sorbonne・
Commerce international