.com Work Experience Senior MarCom Specialist TaiwanPlus MarNow Taipei, Taiwan • Go-to-Market Campaign - Led the TaiwanPlus annual go-to-market campaign strategy and execution, planning four marketing campaigns with a budget of 1 billion NTD. Utilized multiple channels, including out-of-home advertising, inflight media, email marketing, influencer partnerships, and university media buys, significantly boosted audience engagement and awareness, achieving over 1.8 million in brand awareness and 100Kin engagement. • Partnership Management - Managed important partner accounts like TACL, TAP, and TAF, orchestrating 2 significant online events without additional budget, each drawing more than 400 participants
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