Digital marketing Project manager
customer experience through targeted Marketing and CRM softwares. Work Experience Senior CRM project manager • Wunderman Thompson France AprilPresent - Responsible for the CRM strategy and the proper functioning of the loyalty program Contribution to building the CRM calendar in line with the marketing plan. - Participating in the deployment of CRM projects across France in collaboration with the marketing teams - Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign
University of Paris I: Panthéon-Sorbonne・
Commerce international