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Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.

. Experienced campaign designer both HTML and rich-text media enabled templates. Effectively creating and managing user automation for engagement and ROI. Generate new leads by converting web traffic through CTA, landing pages, & Forms. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Maintain revenue vs expense dashboard YOY for digital marketing efforts. Manager - Digital Marketing at Aspiring Minds India JunJun 2020 Creating content calendar for digital marketing and Email campaigns. Set-up a marketing automation system (CRM + email + Social Media). Ensure marketing message

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

April Yen Communication, Marketing and Operation Expert Taipei, Taiwan As a seasoned marcom professional with over a decade of experience, I have honed my skills in luxury retail and emerging technology sectors. My expertise spans various domains, including communication, operations, integrated marketing, event management, public relations, customer relationship management, and both online and offline marketing strategy. I maintain a humble and passionate approach in my work. Continuously seeking opportunities to learn, I remain grounded and committed to expanding my knowledge base. I firmly believe that there is always more to discover, and eagerly embrace new challenges

registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC

such as Tokopedia, Shopee & Tiktok by running ads & promotion Digital Marketing Leader • PT. Aksamala Adi Andana JuliJuni 2018 | Solo, Central Java I worked as an SEO assistant by writing 10 articles per day I am responsible for digital marketing strategies such as PPC, social media marketing, and E-commerce marketing & optimization. Google Adwords Account Manager • Doxadigital Indonesia, PT JuniJuni 2016 | South Jakarta, DKI Jakarta I am responsible for digital marketing strategies such as Google Adwords, Facebook & Instagram Ads Education Telkom University Informatics • AprJan 2013 Skills Online Marketing Online Advertising Online Marketplace Content Creation Content Marketing Content Strategy Script

opportunities to elevate brands to new heights. Pengalaman Kerja Senior Manager Corporate Communications • Pegipegi SeptemberDecember 2023 | Taipei, Taiwan Develop and implement effective communication strategies that align with business objectives, engage internal and external stakeholders, and drive positive brand awareness. Achievement: - Increase the brand and corporate awareness with integrated content creation from PR, Social, and Content Marketing that resulted in an increase of Instagram new followers for 21% in just 8 months. - Increase organic reach for TikTok and Instagram account exponentially with >60 million organic reach for Jan - Nov 2023 period. - Acquired >2,000 earned articles inincluding