Customer experience director, growth director, operation, strategy management Consulting
Architect and Marketing Lead | Innovation Team | IKEA 11//2023 Commercial launch and go-to-market strategy of IKEA's new B2B Rental business: • Market research and Competitive analysis: Identify the needs and challenges of companies for furniture solutions. Analyzed the competitive landscape and developed differentiation strategies. • Product positioning and Pricing strategies: Defined core value propositions, translated features into tangible benefits and developed pricing schemes based on service offerings. • Customer Experience and Customer Success: Held experience workshops, mapped customer journeys, improved process efficiencies, and developed service capabilities to meet customer expectations. • Marketing strategies and UI
國立政治大學(National Chengchi University)・
Marketing