電商產品行銷經理

1.須具有品牌推廣和數字行銷,電商操作方面的經驗,熟悉社群媒體,對廣告行

銷.口碑,網紅,直播,新數位媒體行銷有相關認識。

Must have experience and knowledge in branding and digital marketing,

e-commerce operations, familiarity with social media, Sales. Word of mouth,

Internet celebrity, live broadcast, new digital media marketing.

2、 根據公司發展戰略，建立產品品牌,電商通路平台,會員經營,Line@官方帳號

規劃,社群粉專,網路口碑操作,各項行銷活動策劃執行,完成指定的業績目標.

According to the company's development strategy, establish product brand,

e-commerce channel platform, membership management, Line@ official

account Planning, community fans, Internet word-of-mouth operations,

planning and implementation of various marketing activities, and completing

the specified performance goals.

3、 創意與企劃撰寫，包含傳統、數位、社群、影響力（口碑、自媒體）、活

動、媒體企劃。

Creative and proposal writing, including traditional, digital, community,

influence (word of mouth, self-media), events , media planning.

4、 規劃公司產品及服務內容更新,公司品牌宣傳,創意,及網頁或相關平台內容

創建及維護。

Product planning and service content updates, company branding, creativity,

and website or related platform content create and maintain.

5、 產品及廣告文案撰寫、產品銷售、市場分析、FB、IG企業平台建置及廣

告投放。

Product and advertising copywriting, product sales, market analysis, FB, IG

enterprise platform construction and advertising implementation.

6、 協力廠商洽談，包含廣告投放廠商、議題操作廠商、活動執行廠商:庫

存優化管理、廣告投放與優化、定期與客戶討論銷售狀況與改善方案。

Negotiations with third-party manufacturers, including advertising vendors,

hot topic operators, and event execution vendors on inventory optimization

management, advertising and optimization. Regularly discuss sales status

and improvement plans with clients.

7、 多元管道產品行銷推廣： 實體店﹑網路﹑品牌活動、異業結盟,線上線下

活動、 開拓新客戶及維繫老客戶。完成公司制定的年度業務行銷目標。

Multi-channel product marketing promotion: physical stores, Internet, brand activities, cross-industry alliances, online and offline activities, develop new customers and maintain old customers. Complete the annual business marketing goals set by the company.

8、 年度行銷計畫,品牌推廣活動、公關、影音制作、公益贊助等活動, 線上線

下整合行銷,產學合作,異業結盟等的策劃與執行.

Annual marketing plan, brand promotion activities, public relations, video

production, public welfare sponsorship and other activities, online

Planning and implementation of integrated marketing, industry-university

cooperation, and cross-industry alliances.

9、 根據公司目標、市場特性和成本及利潤的考量，來發展和評估銷售或推廣

策略。

Develop and evaluate sales or promotions based on company goals, market

characteristics, and cost and profit considerations or promotion strategy.

10、與開發業者、廣告業者以及業務、廣告、電商總監共同規劃、指導和協調

行銷活動及策略，以促銷產品和服務。

Plan, direct and coordinate with third party, advertising agent, sales manager and E-commerce directors on marketing activities and strategies to promote products and services.

【能力與經驗】Criteria

• 曾擔任電商平臺PM或廣告行銷相關工作三年以上經驗

More than three years of experience in e-commerce platform PM or advertising

marketing related work.

• 熟悉與客戶溝通的技巧並能確實瞭解客戶之需求

Familiar with the skills of communicating with customers and can really

understand the needs of customers.

• 細心、邏輯清晰、良好的溝通協調能力

Careful, logically clear, good communication and coordination skills

• 具備產業競品分析能力並制定合理價格策略

Have the ability to analyze competitive products in the industry and formulate

reasonable price strategies

• 具備數位廣告投放相關經驗

Experience with digital advertising

• 具備市場、行銷概念, 諳網紅、社群、口碑、

電商、食品、保健食品及化妝品市場,具有相應法規知識尤佳

Possess market and marketing concepts, familiar with internet celebrities,

communities, word-of-mouth, E-commerce, food, health food and cosmetics

markets, knowledge of relevant regulations is preferred

• 執行力及人際關係佳, 能適應變動的環境及壓力。

Good execution and interpersonal skill, able to adapt to changing environments

and pressures.

• 曾任職於創業型公司,具備創業精神者更佳

Worked in start-up companies, those with entrepreneurial spirit are better

語文條件:英文(聽:精通、說:中等、讀:精通、寫:精通)

Language requirements: English (listening: proficient, speaking: moderate, reading: proficient, writing: proficient)

擅長工具:Google Analytics/Google Display Network/Screaming Frog SEO Spider

Good tool: Google Analytics/Google Display Network/Screaming Frog SEO Spider

應徵方式:Contact information

職務聯絡人Sophie Yu

Email: [email protected]

Please send resume to

Contact information: Sophie Yu

Email: [email protected]

CC: [email protected]